Codes and Conventions

1. TV DOCUMENTARY
ADVERTISEMENTS:
NEWSPAPER AND RADIO

2. Codes and
Conventions of
a Newspaper
Advertisement
:
• Channel Logo –The channel logo advertises the channel the
documentary and shows off their branding.
• Scheduling and Programme information – Information is
displayed on the advertisements to show the date and time of
when the programme airs and the title of the programme.
• One striking image-The image has the sole purpose to hook the
audience’s interest.The images are usually either shocking or
funny.
• Creative –The images are usually very creative and a lot of work
goes into producing the perfect image which is relevant and can
gage peoples attention.
• Slogan – Slogans are very common on advertisements giving
additional information about the documentary, this again can be
creative.The slogans are conventionally the largest text on the
display.
• Block Colour Scheme – Despite the creative image, the text and
font display usually follows a block colour scheme to make it
easier to read.

3. Creative and striking way to present the
documentary, using clowns as soldiers
relating to the Documentary title “Iraq:
The Bloody Circus”.
Dark, ambient lighting contrasting the
“comical” tone of the clowns to show the
seriousness of the topic.Also brings out
the opposing colours highlighting the
More4 logo and the colours of the hair of
the clowns and the fire.
Channel branding clearly noticeable to
show the audience what channel it will be
aired on.
Clear white text to make it easy to read.

4. • Again, one very striking image of a man
falling down the side of the obvious
WorldTrade Centre which a notoriously
devastating image.
• The image has been carefully edited for
the slogan to overlap the head of the
victim to not push the extreme
boundaries of advertising.
• The background and image itself is a
dull grey, black and white contrast
which highlights the block colours, red
and white, of the slogan, scheduling
information and Channel logo to
emphasise the key information.

5. Codes and
Conventions of
a Radio Trailer:
• Standard English voiceover, making it easier to listen
to and understand what is being said.Voiceover is
expressive and clear and tends to give facts relevant to
the programme.
• Sound Effects – to add to the audio, effects are used to
make the audio sound more fun and creative.
• Extracts of audio clips from the documentary itself to
give a taster of the documentary exposition.
• Music Bed – A music bed is used to set the tone of the
documentary, mostly instrumental music.
• Scheduling information comes at the end of the trailer
and always ends with the channel name.
• A lot of the time the radio trailers are the audio of the
TV adverts.

6. Radio
Trailers:
• BBC 4Weather SeriesTrailer:
https://www.youtube.com/watch?v=VjjXIDWocNI
• Channel 4 Dispatches:Wheres My Mail?Trailer:
https://www.youtube.com/watch?v=GB9wuEmh-So
• BBC2 Stephen Fry’s Last ChanceTo See RadioTrailer:
https://www.youtube.com/watch?v=sHFnNc8Qzjg
• Special Needs Pets RadioTrailer:
https://www.youtube.com/watch?v=6FucPboq7yg