2. NEWSPAPER:
• Scheduling information about the documentary, e.g.
date, time, day and channel.
• Simple font, therefore easy to read.
• Channel logo is prominent and in the same location on every
advertisement, e.g. top left corner.
• Image fills the entire advert, grabs your attention and is a
simple effect image.
• Slogan, this anchors the meaning of the image.
• There is one colour running through the advertisement, a
simple colour scheme.
4. RADIO:
• Sound effects can be used to describe about what the person
is explaining in the advert.
• Standard English voice over.
• The advert is produced so it can be used for both a television
and radio advert.
• The voice over gives information of content of programme
scheduling, content information and channel.
• They are normally 30 seconds long.
• Channel name is the last thing mentioned.
• A slogan is also included within the radio advertisement.
