The documentary effectively combined its main product with ancillary texts by: 1) Following conventions from professional documentaries seen prior, such as a mixed style incorporating interviews, cutaways, exposition, observation, and mise-en-scene. 2) Using graphics to set an appropriate tone for its family-friendly theme, drawing from examples seen in other documentaries. 3) Designing a print advert heavily based on conventions from an example theatrical poster, with the image dominating and a playful title in line with the documentary's theme.

1. Evaluation Question 2
How effective is the combination of
your main product and ancillary
texts?

2. Final Cut Of Documentary
• Our documentary was heavily based off professional standard products that we watched prior to the task.
Some evidence we have of this is that we follow the mixed documentary style, which we learned was a
mixture of interview, cutaways, exposition, observation and Mise-En Scene, which are the five areas that
define a mixed documentary according to John Corner (1965).
• As shown in The Music Biz, graphics are essential to setting the tone of the documentary, In The Music Biz,
big, colourful graphics are used and we can see that it is a documentary that can be enjoyed by all. The
seemingly cold, dark coloured, basic graphics of The Devil Made Me Do it set the tone for a dark style of
exposition documentary. Because chocolate is loved by everyone and we wanted the documentary to be
appropriate to all we used big colourful graphics, as shown below.

3. Print Advert
Channel 4
logo is
always to
the right of
the image.
Opposite font
colour and box
colour used,
nearly always
and the bottom
of the image in
a cluster.

4. Print Advert
• Our print advert was also based heavily off our ancillary text, particularly from a text we received before
the task, which was MouseHunt starring Lee Evans, which theatrical poster conveyed crucial conventions
of print.
We decided to follow conventions of this poster and rely heavily on
the image and allow it to dominate the majority of the piece. Not only
is this evident in the Mousehunt advert, it is also commonly used in
plenty of Channel 4 adverts (For more information, see Analysis of
Print Adverts)
Because the documentary followed a family friendly theme we decided
to convey this in the print advert and involve humour in it. The play on
the title Sugar Rush with a perosn holding a sugar cube dipped in
chocolate was meant to be quite kooky and fun because nobody in
their right mind would eat such a product, and this also conveys
surrealism, which is also common in Channel 4 adverts to make them
interesting and exciting.
Another convention we decided to use within our print advert was the
usage of Channel 4 style text placement and style. Basic colours
(White text on black boxes) is in every Channel 4 print advert so it
would have been foolish not to use them. However, one thing we
could have done better was take the time to edit in the Channel 4 font
to make it much more believable.

5. • The combination of our ancillary texts and our documentary proved to be quite effective. We used a viral
marketing technique used by real companies with the tagline “Sweet Temptations”, which was a play on the
subject matter. This was in an effort to make the whole idea of the documentary more seductive, as this is what
you normally see happening with chocolate adverts, particularly Lindt.