What is an ident?An ident is a short video/visual image that television channels use to identify themselves. Examples: Link: BBC Three Ident - Ooze http://www.youtube.com/watch?v=-9BnZUfqAhw
Ident Purpose RaiseIdentity Of Visual Viewing Channel Marketing Stimulation Figures Break Up Schedule Branding Rebranding • Represents the upcoming • Represents the American show (Family Guy) flag • Informative • Attracts specific viewers as • Attracts specific viewers it’s a reminder of the US • Continuity election • Channel identity • Continuity • Channel identity
Ident DesignThe design of the ident is also very important because it is the main way acompany will get across their message and the purpose of their ident to theaudience and will be the main representation of the companies image.The key points for the design of an TV ident are: Setting/ Time Tempo Audience interaction Informative or Entertainment Density
Ident Design http://www.theidentgallery.com/player.php?id=FILM4-2008-ID-KISS Symbolizes a romantic movie For Film 4 the design of an ident is a important factor, it enables the channel to address the viewer of what type of genre of film is going to be shown Setting/ Time – From what we can see it looks like the setting is outside as its dark, only using the reliance of the moon for light and the wind for the movement of the hair. There is no informative material which suggests the time period. Tempo – The tempo of the ident is going at a slow place, it goes along perfectly with the slow music in the background. Audience interaction –There is no interaction with the audience, its personal between two people, all the action purely happens within the scene. Informative or Entertainment – It has both informative and entertainment value, the narrator informs the viewer of whats coming up next and visually itinforms you that the film is going to be about romance, however it also has entertainment value as its something you can watch. Density –There is no information inserted in the ident. The screen is full of the video however there is room for text/images to go on
History of Idents BBC 1 Ident Timeline Pre-1969 The Mechanical Globe/ The Computer The The Balloon Rhythm Circles Nexus Orthicon Display Device Originated World Virtual Globe (1997-2002) & Movement (2006-present) (1969-1985) (1985-1991) (1991-1997) (2002-2006) The first ident, "Television Symbol", or the "Bats Wings" (1953–1960) The first incarnation of the globe, introduced in 1960 (1960–1964) The "mirror globe" ident, the first ident in colour (1969–1974) The final mirror globe using the twin-striped BBC1 legend (1981-1985) In 1985, the first computer generated BBC One ident was introduced, the "Computer Originated World" (1985–Feb 1991) The "Virtual globe", designed by the Lambie-Nairn branding agency (February 1991–1997) This outdoor image depicts Cley next the sea (1997-2002) The "Capoeira" and other Idents are predecessor of the current ident, "Circles". It marked the departure of the globe that was used as BBC Ones symbol for over 39 years. (2002–2006) The circle Idents were introduced on October 7, 2006.
Questions and Feedback1. What is an ident?2. Name two purposes of an Ident3. Which channel created the first ever ident?4. When does a ident usually occur on a channel?5. Do you think having an ident helps you to identify a logo to a channel?
Bibliography http://www.youtube.com/watch?v=-9BnZUfqAhw - BBC Three Ident http://en.wikipedia.org/wiki/History_of_BBC_television_idents 24.10.12 - History of BBC http://www.theidentgallery.com/ - Ident images http://www.theidentgallery.com/player.php?id=FILM4-2008-ID-KISS - Film 4 Kiss ident http://leesandersunit32.tumblr.com/post/10121213636/understand-the-design-and- purpose-of-television-idents - Ident Design BTEC Level 3 National Creative Media Production Student Book – Ident design