1. Salford City College
Eccles Centre
Creative Media Production
Use of text:
(Title, Credits, animated
captions, stings, indents,
interactive menus, web banner)
The text I am going to analyse is BBC ONE neon indent which I found on the ident gallery:
http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-NEON-1 , this is an ident
and the video is only 17 seconds so I decided to analyse the whole video.
Brief description:
What do you see?
At the start, There is a shot of a CGI neon lit woman jump off a roof top onto a road, the road is
lit with lots of neon signs in lots of different colours, then the neon woman is on a ferris wheel
and she is moving her legs to the beat of the background song as a neon lit bird follows her
around, then there is a wide shot of the ferris wheel and a red circle forms to represent the “O”
of the original BBC ONE ident and the BBC ONE logo shows up. The reason they used a ferris
wheel is because of its round form and it represents BBC ONE. You also see that the spoke of
the ferris wheel is lit with neon bulbs and different neon characters are hanging off the ferris
wheel as it turns and you notice it is in a fun fair and its also lit in neon lights. There is also neon
lit birds flying around the ferris wheel and a green UFO flies by and as it goes away, a firework
lights up the night sky.

2. Salford City College
Eccles Centre
Creative Media Production
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
This particular video is filmed in the night time of Blackpool but a lot of CGI effects are used to
create the characters.
Visual Effects:
This ident was edited by Brand New School, New York who specialise in commercials,
interactive media, branding design and music videos. The software they use is unknown.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
In this ident, they use a lot of colourful, sharp and eye catching colours. When they show to
BBC ONE logo, they blur the background abit so the logo is sharper and when the red circles
comes up, they make sure its the same size as the ferris wheel
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
Based on BBC HD standard video formatting, this is a MP4, the screen ratio is 4:3, resolution is
1080p, the frame rate is 30fps and the compression is H.264.
Motion Graphics and Video Compositing Unit 64
Glossary

3. Salford City College
Eccles Centre
Creative Media Production
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss
in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video
upload sites)