education

1. Codes and Conventions of Newspaper Advertisements
• Print and trailer advert must come from the same campaign,
same slogan and same theme. Must clearly link.
• Block of colour behind information and title.
• TV company logo position is dependent on which channel you
use and also on the where the key position is.
• Main strong key, bold and central image which creates a
narrative for the programme-summing it up.
• To keep the audience interested and focused the writing is kept
to a minimum.
• Catchy slogan which links to the documentary.
• Scheduling included.
• Title
• A4 landscape.

2. Codes and Conventions of Newspaper Advertisements
• Trailer ends with scheduling-The title then Day then Time.
• Sound effects which are sometimes used to grab attention.
• The trailer uses voice over that the audience assumes is from
the documentary as it creates expectations for the listener, for
example; a man’s voice on the advert means that there will be
a male voiceover involved in the documentary. Voiceover
intercut throughout.
• Take extracts from your programme to hint what will be
included in the programme and create a link.
• Extracts from programme 30-40 seconds long.
• Ensure the beginning is clear so that you catch the audience’s
attention.
• The music bed relates to the topic and theme.
• Trailer should intrigue the audience making them want to find
out more.