1. Codes and Conventions
Rose Daly

2. Masthead colour repeated
throughout- recognisable
to audience
‘Don’t miss!’
Tag line, draws attention, infers
information is unique to this
magazine
Masthead hidden by main image- audience familiar
with the brand, don’t need to see entire masthead to
identify it
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Sell lines, far left and
right, easy to see but
don’t draw attention
away from main image
4 main colourspurple, black, gold,
white
Gold=rich, powerful
Purple= rich,
feminine, appealing
to female audience
Direct mode of address connects
audience to artist, personal
relationship (uses and grat.)
Sell line- question, engages
reader
‘Queen’ = Gill’s representation
theory- independent, sexually
powerful, active
Bold, large, non serif
font- grabs attention
Appeals to young
adult audience
Bar code/date in bottom right corner, out
the way
Mise en
scene- main
image
contrasting
colours to
plain
background
- main
image
stands
out/has
attention
drawn to it

3. Masthead hidden by main image- audience familiar
with the brand, don’t need to see entire masthead to
Tag line, ‘exclusive’ implies the identify it
magazine’s content is unique,
persuading audience to purchase it
Main image in centre, demands
attention from audience
Direct mode of address, shared
eye contact creates a personal
relationship with the audience
Masthead colour repeated
throughout- recognisable
to audience
3 main colours- red, white,
blue
Typically British colours,
reflecting British band
featuring in the magazine,
lead singer featuring as
main image.
Masculine colours, target
audience of young male
adults
Main sell line, uses tag ‘reveal’
Infers unique content
Playful font contrasting to font used in
masthead, eye-catching to audience,
stands out against the stereotypical
magazines that use more sophisticated
fonts
Male cover: Gauntlett’s
representation theory,
diversity
Sell lines on far
right, don’t take
attention away
from main
image, still
persuade
audience to look
inside
Bar code/date in bottom right corner, out
the way
Question directly to audience, forms
personal relationship

4. 3 main colours- white, orange,
black
Masthead colour repeated
throughout- recognisable
to audience
Masthead hidden by main image- audience familiar
with the brand, don’t need to see entire masthead to
identify it
Colours gender neutral, reflects
target audience all genders
Mature colours relate to
magazine audience consisting of
mainly 18-34 year olds
‘King’ = Gill’s representation theoryindependent, sexually powerful,
active
Tag line:
‘uncensored’,
drawing
audience
attention,
inferring
unique articles
Bar code/date in bottom left corner, out
the way
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Mature font to appeal to a
mature audience
Sell lines on far
right, don’t take
attention away
from main
image, still
persuade
audience to look
inside

5. Masthead colour repeated
throughout- recognisable
to audience
3 main colours: purple,
black, grey
Purple: rich, feminine
Black: sophisticated
Appeals to young adult
audience
Sell lines on far
left, don’t take
attention away
from main
image, still
persuade
audience to look
inside
Direct mode of address connects
audience to artist, personal
relationship (uses and grat.)
Bar code/date in bottom left corner, out
the way
Masthead hidden by main image- audience familiar
with the brand, don’t need to see entire masthead to
identify it
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Bold, large, fontdemands attention
Appeals to young
adult audience
‘How she writes’ : tag line
Infers exclusive article to audience, creating a
need to buy the magazine to read said article
Goffman’s theory of woman being in sexual
poses, displaying blank expressions
Main image: Gaga showing off
her body
Wolf’s representation theory of
woman being seen as sex
objects in the media to be
consumed by the male gaze

6. 4 main colours- red, white, black,
gold/brown
Gold: rich, sophisticated
Mature colours to target mature,
older audience.
Masthead colour repeated
throughout- recognisable
to audience
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Sell lines on far
left, don’t take
attention away
from main
image, still
persuade
audience to look
inside
Direct eye contact with audience
creates personal relationship,
entices audience
‘Secret’ : tag line
Infers this magazine has unique
articles, persuades audience to
purchase
Bar code/date in bottom left corner, out
the way
Masthead hidden by main image- audience familiar
with the brand, don’t need to see entire masthead to
identify it
Bold font used for main sell
line, demands audience
attention
Bold, simple font draws
attention

7. Codes and Conventions featured in all covers
Kilbourne’s
media representation theory –
perfect hair, skin without a
blemish
Bar code/date in
bottom left/right corner, out the way
Masthead colour repeated
throughout- recognisable
to audience
Masthead hidden by main image- audience familiar
with the brand, don’t need to see
entire masthead to identify it
3 main colours including magazine
logo to keep covers both simple, eyecatching and recognisable to an
audience that know the brand

8. Magazine’s brand logo featured in
contents page to reinforce the
brand to the audience
3 main colours: black, blue,
grey
Reminder of the magazine’s
logo featuring the same
shade of blue and black
Banner at top uses colours
featured in Billboard logo
Small amount of
pictures, easy for
audience to find what
they like
Charts on far left feature in every
issue – audience know where to
look for the information
Serif font in
black to
differentiate
sections of the
magazine
Main image
bringing the
colour, catching
the audience’s
attention
Main titles in blue, descriptions in
black- easy for audience to
understand and follow

9. Banner uses magazine
logo, font and colours to
reinforce the brand
3 main colours: white, red,
black
Colours from magazine logo
Looks mature for target
audience
Masculine colours to attract
male audience
Main image in
centre to get
attention from
the audience
Mature fonts to
appeal to a
mature audience
Bold titles to
differentiate
magazine sections
– easier for
audience
‘We’ forms personal relationship
with the reader
Arrow designs
enticing
audience/drawing
attention

10. 3 main colours: black,
red, white
Reinforces brand’s
main colours
Mature to appeal to
mature, older audience
All contents on far left,
easy for audience to
locate
Bold titles to
differentiate
magazine sections
– easier for
audience
Banner displays
magazine logo,
reinforces brand to
audience
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Main image
just off centre
– attracts
attention
Direct eye contact with audience
creates personal relationship,
entices audience
Different coloured titles – easy for
audience
Small amount of images – easy for
audience to locate what they’re interested
in

11. Banner displays
magazine logo,
reinforces brand to
audience
Bold titles to
differentiate
magazine sections
– easier for
audience
Different musicians in bold
appeals to audience’s
differences in taste
3 main colours:
white, black, red
Reinforces brand
colours
Mature colours to
attract mature
audience
Main image takes
up majority of
page, grabs
audience’s
attention
All contents on far left,
easy for audience to
locate, doesn’t distract
from main image

12. Wolf’s
representation
theory of woman
being seen as sex
objects in the
media to be
consumed by the
male gaze
‘V’ from the
magazine logo
features on contents
page, reinforces
brand
3 main colours- white,
black grey
Mature to appeal to
mature audience
Main image in
centre to get
attention from
the audience
Different fonts- eye-catching
Bold titles to
differentiate
magazine sections
– easier for
audience
Feminine font for
stereotypical
feminine things
(fashion)
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Direct eye contact with audience
creates personal relationship,
entices audience

13. Codes and Conventions featured in all contents pages
Bold/coloured
titles to
differentiate
magazine sections
– easier for
audience
Main image in
centre/just off
centre to get
attention from
the audience
Brand logo featured in the contents
page, usually in the banner to
reinforce the brand to the audience
Most contents a far side,
easy for audience to
locate, doesn’t take
attention away from
main image
3 main colours to keep
contents page simple

14. Main
article
on one
side,
avoids
page
fold so
it’s easy
to read
Article
summary –
grabs
audience
attention to
try to make
them read on
Quote from
article in
larger font –
grabs
audience
attention,
makes them
want to
read more
Main image
takes up more
than half the
double page
spread – catches
audience
attention
Drop-cap font –
eye catching
Direct eye contact with audience
creates personal relationship,
entices audience

15. Main
article
on one
side,
avoids
page
fold so
it’s easy
to read
Main image
takes up half the
double page
spread – catches
audience
attention
Quote from article in
larger font – grabs
audience attention,
makes them want to
read more
Drop-cap font –
eye catching
Kilbourne’s
media
representatio
n theory –
perfect hair,
skin without a
blemish
Direct eye
contact
with
audience
creates
personal
relationshi
p, entices
audience
Wolf’s
representation
theory of woman
being seen as sex
objects in the
media to be
consumed by the
male gaze

16. Wolf’s
representation
theory of woman
being seen as sex
objects in the
media to be
consumed by the
male gaze
Kilbourne’s media
representation
theory – perfect
hair, skin without a
blemish
Drop-cap font –
eye catching
Main article on
one side,
avoids page
fold so it’s easy
to read
Main image
takes up more
than half the
double page
spread – catches
audience
attention
Direct eye
contact with
audience
creates
personal
relationship,
entices
audience
Brightly coloured
‘L’ – stands out,
eye catching

17. Direct eye contact with audience creates
personal relationship, entices audience
Main
article
on one
side,
avoids
page
fold so
it’s easy
to read
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Drop-cap font –
eye catching
Main image
takes up more
than half the
double page
spread – catches
audience
attention
Question
about
artist– grabs
audience
attention,
makes them
want to
read more,
infers
unique

18. Direct eye contact with audience creates personal
relationship, entices audience
3 main
colours –
Bright red
to grab
audience
attention
Main image
takes up more
than half the
double page
spread – catches
audience
attention
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Article spread
over both pages,
easier to read as it
doesn’t get cut in
half by the page
fold

19. Codes and Conventions featured in all
contents pages
Direct eye contact with audience
creates personal relationship,
entices audience
Many feature a quote from the
article in larger font – grabs
audience attention, makes them
want to read more
Kilbourne’s media
representation theory – perfect
hair, skin without a blemish
Main image takes up more than half
the double page spread – catches
audience attention
Main article on one side, avoids
page fold so it’s easy to read