- Photoshop allowed me to edit photos by removing backgrounds, adjusting colors/exposure, and layering images to create composite shots for the cover and spreads. This gave me more creative control over the visual design. - Different tools like the magic wand, vibrance, and levels helped me isolate and modify specific elements of photos to achieve the desired aesthetic. - Layering images and text boxes gave the pages depth and allowed elements to interact visually through placement and overlap. - Basic design principles like alignment, spacing, and consistency of fonts and colors across pages were important for cohesion and branding of the magazine.

1. AS Media
Evaluation
Liam Denton

2. Who would be the audience for your media
product?
The two most read magazines I found from my survey
were GQ and karrang, this made me realise that my
mag should be aimed at some sort of rock audience
but also be geared around fashions and the latest
looks.
By asking this question I was able to find out
the best and most appealing destination for a
competition give away to help attract readers.
From this I found that most people prefer footall to
any other, which agin is good for a prize and led me
to think that there could maybe some sort of section
in my mag that informs my readers of other different
sports to get involved in but by doining this I would
gear my mag towards more males and lose some of
my female audience .

3. In this question I found that all the genres of
music where all equally listened to therefor
leaving me in the dilemma of ether doing a
mag the incorporated all genres of music or
just chose one and gear my mag around being
a specialist mag and aim it at a niche market.
This again helps me with prizes as I know
that the iphone is the most popular phone
so if I was to give a phone prize I might be
some sort of iphone phone case or
something along these lines.
from this it gives me the option to put a
section in my mag aimed maybe at the top
10 all time comedy's or best comedy's of
this year

4. From this I know that more than half of the
people who filled in the survey prefer facebook
and twitter this means that I could set up some
sort of twitter page or facebook page to gain extra
readers, advertise and maybe put some exclusive
content online. This also extends the brand reach
of my product which is very important.
Topshop/man is the most shopped that
meaning I could give away maybe a free
£50 shopping voucher or maybe do a prize
in which the winner gets a shopping spree
in the shop of there choice.
This again means I could give away some
sort of discount on a meal at TGI Fridays to
attract readers to buy my magazine in the
hope that may buy it for the discount but
then like the mag and end up eventually
subscribing to a weekly addition.

5. From this I found that a lot of people are
active and enjoy playing sports or hanging
with friends so I will have to try and
incorporate things into my mag this will
attract this types of people.
As expected most people listen to the top
chart playing music station, this does not
effect the type of magazine I am creating
as my mag will be specialised towards
indie rock

6. I aim my magazine at
...
People who like
to wear
Age from 16-35music
Like gigs and
festivals
Mainly
males
Spend
money on
Interested in

7. I feel that my magazine would be similar a similar age group as that of
NME except my mag will focus more on home grown British talent and be
mainly based upon indie rock/classic rock music. I feel very strongly that
there is a gap in the market for my style of magazine as I don’t believe there
is a magazine out there that goes out to find the latest talent coming out of
Briton and sits them center stage this would be my USP. My mag will also
feature many of the biggest and already established British acts along with a
look back at past acts and groups produced by Briton. Along with this my
mag will also include tips on the latest male fashions and brands, making it
a hybrid mag of fashion and music.

8. Based on my audience
research I have decided to
combine 2 different types
of magazine to create a
hybrid genre of male
fashion and indie
rock/classic rock. This
broadens the audience
reach of my magazine
meaning it will appeal to
a wider audience

10. My Primary Audience
My primary audience for my magazine will be mainly
males. although women will be able to read it I most of my
content will be aimed toward the male sector. The age range
of my primary audience will be 16-35 years of age as I
believe a large proportion of he people who listen to and
read indie rock and fashion mags are around this age.

11. Secondary Audience
My secondary audience is people who wouldn't’t
necessarily buy my magazine but would pick it up and
read it if it was at a friends house or maybe on a table in
a waiting room. Although I have aimed my mag at a
age of 16-35 this doesn't’t mean that these are the only
people that can read this as if they are interested in rock
music and fashion then this is the magazine for them.

12. Audience Idols
During my research I have been looking at the biggest stars
in the genre of indie/classic rock so that I am able to
recreate one in my product. Theres stars include the Arctic
Monkeys, Jake Bugg and beady eye. Not only are these
people massive in the music world, that all also have very
individual and different fashion senses. This is why I
thought that a hybrid of rock and fashion would be a good
idea. Not only was Liam Gallagher in oasis and now the
current lead singer of Beady Eye but he also owns his own
fashion label ‘pretty green’ further strengthening the link
between this genre of music and fashion.

13. Ideal Reader
The ideal reader for my product is someone who aspires to be like
Alex Turner or Liam Gallagher . These are people who model
themselves on these celebrities and will copy their
hairstyles, fashion and style because they want to be like them.
The ideal reader for my magazine are people who are interested in
indie rock and like to listen to up and coming artists coming out of
Briton.

14. How does your media product represent
particular social groups?
To appeal to my target audience my cover star has to represent an
idealized version of them selves. Also my star must not come across as
threatening in order to appeal to as many consumers as possible.
The following slides are going to show you how Ricky Wilson filters his
performances for different audiences

15. Wearing suit,
smart, formal
Positive facial
expression, very
welcoming to
audience
No tie, top
buttons undone
show scruffy side
Neat, stylish hair
Hands in pocket
show laid back.
Doesn’t really
care
Appealing to a
television audience,
more pride in
appearance needed
Sex symbol for
female audience.
Young males want
to be like him

16. Denim jacket,
connotations
with rebellion
Sun glasses.
Rebellion, hiding
eyes, creates
enigma, distances
the audience.
Facial
expression quit
aggressive
Stance masculine
and dominate

17. Ricky would not wear this while
preforming a concert or at a
festival as it does not represent
the image he wants to promote.
This would not be appropriate
to wear on a red carpet event
or while sitting on the judging
panel of the voice as it is far to
informal and does not give a
professional look
Both outfits represent
different images. The
suit gives the
impression of a smart a
professional coach and
judge on tv, while the
double denim connotes
rebellion, much more of
the rock star look. Both
of these appeal to
different audience

18. In the photos of my cover star I've tried to make sure he is somebody that my
readers would aspire to look and dress like. My star is the same age and gender of
my ideal readers. The mise en scene of my pictures portray my star as rebellious.
The use of the glasses adds enigma and leaves people wondering who this really
is.
My cover star

19. What kind of media institution might distribute
your media product and why?
My magazine has been produced to rival the likes of NME. This
means that a large proportion of our readers/subscribers will ether
be stolen from or still currently readers/subscribers of NME. Due
to my mag being very similar, I don’t see any gap for my mag to be
part of the same institution as NME therefore the institution I
would publish my magazine with would be bauer media group.
Bauer media group also publish magazines such as ‘MOJO’,
‘karrang’ and ‘Q’. My magazine also has a fashion element to it so
therefore I also believe it would fit well as ‘Q’ also has a fashion
element to it.

20. I will publish my magazine fortnightly as my magazine
focuses mainly on the best and most promising young
talent coming straight out of Briton as well as a look back
over the greatest talent, with a special interview every
week with a British rock legend. My magazine also will
give out weekly tips on the latest fashions and how to
‘get the look for less’ with will be another weekly feature.
As my mag is published fortnightly, this means I can not
charge a high price, so therefore it will cost about £2.50-£3
depending if there is a special feature or not.

21. NME’s website

22. By having such thing as videos, blogs, film and tv and
shop improves there brand reach
Digital version of
the mag improves
brand reach and
creates a unique
selling point
Having features such as this
draw in readers and keeps the
audience coming back

23. Merchandise

24. apps

25. Festival stage ‘after dark’

26. develop or challenge forms and conventions
of real media products?

27. How did you attract/address your audience?
Masthead
Cover star
Main image
Anchored
text
Free give
away
Features
Unique selling
point

28. Use of the word free draws
the audience in as it is
something extra that they
are getting that they didn’t
have to pay for
The masthead stand out because
of its size and the dominance it
has on the front cover. Also by
sticking to conventions and
having it in capitals it means
that my audience will trust my
magazine as its something there
used to seeing
By offering a lot of exclusive content
such as interview, it creates a reason
for consumers to by my magazine
over my many competitors

29. Colour
The use of the colours yellow and
white on my cover as they contrast
nicely with the colour read. Also the
white and red are associated with
Briton, and with my magazine being
all about British talent and stars this
works really well. Finally the colour
red is often associated with rebellion
and so is rock/indie music especially
during the 70s 80s and 90s

30. The heading is the same
colour yellow as that used on
the front cover. This keep the
house style and helps to
build brand recognition
By using pictures to emphasis
articles, it draws the read to
begin to flick through the
magazine
This ‘plus’ box contains the regular
features, that most of our regular
customers will be familiar with. Although
they're regular features, the uses of the
black background with the white and
yellow writing on means they still stand
out to the customers that are less familiar
with he magazine
Brand logo in the top right
hand corner to create brand
recognition
Pull quote to make who ever
picks it up want to buy it to
read rest of the interview.

31. Web page so that audience
can get in touch over ticket,
extending the brand reach.
feature is clearly
displayed in the top left
corner so that is catches
the eye of the reader and
draws theme in.
Colours keeping to the house style of the
magazine
Pull quote to create interest
and give a little insight into
what it about without
having to read the whole
article
Star completely dominates page,
audience know the artist so want
to read about him, those who don’t
know him want to find out more
so read on.

32. • a reparative colour scheme consisting of red, yellow, white, black and shades of gray.
• All the colours can connotes masculinity in some way so therefore fits my target
audience well but are not to masculine to detour any female consumers.
• These colours also all contrast nicely making all my features stand out.

33. What have you learnt about technologies from the process of
constructing this product?
Front cover
I started by inserting my chosen picture into
photoshop

34. I then
duplicated the
layer so that I
had 2 of this
picture.
Hide one of the layers then
select the magic wand tool
on the left hand side of the
screen
I then clicked and
dragged he tool
around my cover
star deleting the
background around
him. (picture o the
right is what I
ended up with)

35. I then unhide the
original layer of the
picture and then
imported a picture of
the union jack to
begin working on
creating my header
Begin adding text over the top of the union
jack saying ‘after dark’ which is the name of
my magazine
After playing with different fonts this is what my
header ended looking like when I as finished

36. To make my cover look more professional I
wanted my cover stars head to be in front
of my header as he is the main selling point
of the magazine. This is where creating he
2 layers of my cover star and deleting the
background of 1 becomes important
I just selected the union jack
layer in the bottom right.
Then dragged it below my duplicated
layer of my cover star
This makes it look like its actually behind his head
and pushes my star off he page. Giving my cover
depth as show on the right

37. Finally I just began
adding my text and
features to fill up
my cover plus little
detail such as
barcodes, price,
issue number and
date.

38. Contents page
First I inserted my chosen image

39. Then I decided wanted to make it
black and white. To do this I selected
the vibrancy tool
Then it was just a case of
playing around with the
levels until I found he
shades that I thought looked
the best.

40. To create my features column and ‘plus’
box, I simply used the rectangle tool to
draw myself 2 rectangles and places
them where I wanted. I slightly tilted 1
of the boxes to all to the design of my
contents page

41. Finally I just added
in all my features
and and extra
image to give my
page more colour
and extra content
for my readers

42. Double page
spread
Begin by inserting chosen image with
background already removed using
same technique as the front cover

43. I then inserted a background
of a ally way behind my cover
star to make it look like he was
there
I then had a play around with the
vibrance and exposure layers and
ended up with the picture below
which I think is an improvement
as my star looks a lot clearer and
stands out more.

44. After that there wasn’t much else to do apart
from add my text. So I started by using th
rectangle tool and drew out some whit boxes to
add text onto
Before adding the text I first inserted my headings to
make the page stand out the the reader and draw
them in.
this was the final design I ended up
with.

45. What have you learnt about technologies from
the process of constructing this product?