This is my research and planning for my music magazine.

2. Masthead- The
masthead is bold and
colourful with the
white ‘Q’ in a red
background which
makes the magazine
stand out.
Main cover line- the
main cover line is big
and bold so that the
audience can see it
from a distance. By
positioning the main
cover line at the top
of the page the
reader will be able to
see it clearly on the
front of the magazine.
Cover line- this cover
line here of Heroin
hookers and hair
metal is letting
readers want to
aspire to this old life
style of rock and roll.
Cover price- the
location of the price
links in with the
barcode as you can
see how much it is
when you look at the
barcode.
Lure- the use of the
lure engages the
target audience to
read. The badge
Zane Lowe stands
out on the page due
to the blue and white
contrast.
Strapline- the
strapline below is
used to attract more
readers as it says
Cover image- the
photo on the cover
has been photo
shopped in order to
make her look better
in order to sell the
mag. Direct address
which engages
people to read and
look at the magazine.
Pull quote- allows
readers to feel for her
as many people have
experienced the
feeling of being alone
this creates rapport.

3. Masthead- the masthead
for this UK magazine is
very bold and stands out
due to the contrast of
colours with the red
background and the
white writing. The
masthead ‘ Hip Hop’ is a
obvious give away of the
genre of magazine it is
and what kind of readers
may want to read it.
Main cover line- the main cover
line is right in the middle of the
front cover as it used to
immediately grab the readers
attention and let them know what
this article is about.
Lure- the use of the hip-
hop lure In the bottom
corner is used to attract
fans of this specific
genre.
Cover image- the main cover
image is used as the most
important feature to grab
potential customers due to
who's on the front cover of the
magazine.
Cover price- the location of the price
links in with the barcode as you can
see how much it is when you look at
the barcode.
Cover line- the second
cover line has a list of all
the other artists involved
in this magazine. This
will attract more
customers that like this
magazine and genre.
The pull quote for this
magazine is very small and is
barely effective as it is not that
noticeable but it is the
connection in the letter p.

4. MAGAZINE COVER KEYWORDS
Masthead: The title of the magazine. The meaning and style of the
masthead help to create a brand identity
Strapline: A slogan for the magazine which describes the brand
Main cover line: The main feature story in the magazine
Cover line: Stories contained inside the magazine
Lure: An offer or competition that encourages the reader to buy.
Cover price: How much the magazine costs
Pull quote: A quote taken from an article inside the magazine
Cover image: A mid-shot taken in the studio
Direct address: The cover model looks directly at the reader

5. From the Q
magazine media
pack- all magazines
have these

6. THE SOCIO-ECONOMIC SCALE
A- Higher managerial, administrative or professional
Company director
B-intermediate managerial, administrative or professional
Middle manager
C1-supervisory, clerical, junior administrative or professional
Bank clerk
C2-skilled manual workers Plumber
D-semi- and unskilled manual workers Labourer
E-state pensioners with no other income, widows, casual and lowest grade
earners/ Unemployed

7. Resigned Rigid, strict, authoritarian and chauvinist values, oriented to
the past and to Resigned roles. Brand choice stresses safety,
familiarity and economy. (Older)
Struggler Alienated, Struggler, disorganised - with few resources apart
from physical/mechanical skills (e.g. car repair). Heavy consumers of
alcohol, junk food and lotteries, also trainers. Brand choice involves
impact and sensation.
Mainstreamer Domestic, conformist, conventional, sentimental, passive,
habitual. Part of the mass, favouring big and well-known value for
money 'family' brands. Almost invariably the largest group.
Aspirer Materialistic, acquisitive, affiliative, oriented to extrinsics ...
image, appearance, charisma, persona and fashion. Attractive
packaging more important than quality of contents. (Younger,
clerical/sales type occupation)
Succeeder Strong goal orientation, confidence, work ethic, organisation
... support status quo, stability. Brand choice based on reward,
prestige - the very best . Also attracted to 'caring' and protective
brands ... stress relief. (Top management)
Explorer Energy - autonomy, experience, challenge, new frontiers.
Brand choice highlights difference, sensation, adventure, indulgence
and instant effect - the first to try new brands. (Younger - student)
Reformer Freedom from restriction, personal growth, social awareness,
value for time, independent judgement, tolerance of complexity, anti-
materialistic but intolerant of bad taste. Curious and enquiring,
support growth of new product categories. Select brands for intrinsic
quality, favouring natural simplicity, small is beautiful.(Higher
Education)

8. TARGET AUDIENCE FOR HIP-HOP
Jose is 18 years old and lives in London, he has a part time job in
Morrison's as well as studying at college he loves hip hop. Hip-hop is
an important part of Jose life as everything he does always has
something related to hip-hop about it. Whether its watching live rap
battles or writing his own lyrics.
Jose loves live gigs and festivals he is always online shopping for big
event tickets like wireless and Glastonbury for the biggest and best
shows. Jose is always getting his friends and family involved and if he's
not telling you the next big thing in hip-hop he's asking you what shows
your going to see this year.
Due to Jose part time job he has now more money to be able to buy new
albums new online subscriptions and more event tickets because Jose
loves hip-hop and this is his hip-hop magazine.