The document describes the design elements of a magazine advertisement, including its use of three main colors (orange, black, and white) that catch attention without overwhelming viewers. It also notes the serif font is easy to read and recognizable from the magazine title, while images on the website and app store logo make the magazine accessible on multiple platforms. The large title immediately gets the magazine's name in viewers' heads.

1. Three main colours – orange,
black and white, bright
enough to catch people’s
attention but doesn’t
overload them.
Simple, recognisable, stands
out
Serif font in slogan, easy on
the eye, recognisable from
magazine title
Website – informs audience
the magazine is easily
accessible
Written in black – fits with
over all colour scheme
Out the way, doesn’t draw
audience’s attention away
from magazine title
Accessible from multiple
media platforms, conveys this
to audience through
recognisable images instead
of overloading them with
words.
App store logo – recognisable
for audience, trusted brand,
incredibly popular as
500million people use apple
products as of 2013,
therefore available to a large
audience
Large title – immediately puts
the magazine’s name in the
audience’s head, draws
attention

2. Two main
colours – red
and white,
enough to catch
people’s
attention but
doesn’t
overload them.
Simple,
recognisable,
stands out
Serif font – easy to read,
copied from the magazine
title font, reminds audience of
the paper
Informs audience of how to
access the paper and when,
keeps it simple but
informative
Very bright but plain,
demands attention due to the
bright colours that are
associated with the paper
As there’s only one available
regional magazine billboard
advertisement, I’ve chosen to look
at a newspaper as well as it’s a
similar idea.