- Hearst Magazines publishes 21 magazine brands in the UK that reach over 1/3 of UK women and 1/4 of UK men each month. Their magazines include Cosmopolitan, Country Living, ELLE, Esquire, and others. - The document provides guidelines on codes and conventions for magazines, including the masthead, box-outs, menus, tags, captions, covers, and more. - Research was conducted through a questionnaire to understand magazine preferences between younger (16-20) and older (21+) audiences. Younger audiences preferred entertainment and fashion magazines online, while older groups favored magazines for news and information.

1. MAGAZINE AND ONLINE
Brief 3

2. REQUIREMENTS
 Statement of intent (approx 500 words)
 Entertainment magazine covers and content pages: two or three pages for each of the two
editions (based on choice or double page spread)
 Magazine distribution method: content must be suitable for content distribution
 Number of web pages: one homepage and one linked page
 Cross-media production- target audiences: a fun loving 16-25 year old mass market
demographic

3. CODES AND CONVENTIONS FOR
MAGAZINES
Masthead:
The masthead is the title
block for the magazine,
usually this is most eye-
catching convention on the
page and therefore has to
be distinct
Box-out:
This is a convention used
to make text stand out, it is
a coloured box with text on
top
Menu:
List of content
inside the
magazine
Tag:
Engaging the
audience
attention
through a word
or phrase
Caption:
Text
underneath an
image
explaining it
Splash:
Main story on the
front page
accompanied by
the headline and
a photograph
Cover line:
Used to give
the audience an
idea of what is
in the magazine
Cover model:
usually cover
models are
celebrities,
attracting
audiences
through celebrity
endorsement
Colour
scheme:
used to target
specific
audiences and
look
appealing to
readers
Header:
Extra information given to the audience about wat
content the magazine holds.
Edition:
This lets the
reader know
when the
magazine was
published
Buzzwords:
Usually with the main
feature of the article. Used
to attract attention
Strip:
Across the top or bottom of the magazine
containing lists of items featuring in the magazine.

4. HEARST MAGAZINES
 Hearst magazines has published 21 magazine brands
 There brands have reached over one in three UK women and one in four UK men every month
 They sell over four million magazines a month
 They have over 17 million digital users
 Founded in march 1887
Their magazines include:
 Cosmopolitan
 Country living
 ELLE decoration
 ELLE
 Esquire
 Good Housekeeping
 Harpers Bazaar
 House beautiful
 Men's health
 Prima
 Red
 Runners world
 Town and country
 Women’s health
 QP
 Liz Earle well being

5.  Clear sense of branding with the brand name stated to the audience in
the top left of the website
 Bold emotive words used to attract audiences such as ‘huge savings’
‘makes the perfect gift’
 Contact details on the front page, easy for audiences to find
 Bold banner across the top on the website advertising the subscription
using emotive language
 Examples of some of the brands of magazines that they own
 Organises magazines into categories dependant on genre, this makes
it clear to the audience and make it easier to find the magazine to
best suit their preferences
 ‘bestselling magazines’ encourages the audience to buy the product
 Prices are also stated and mad clear to the audience.

6.  Clearly and boldly state what the benefits of subscribing are
 Banner across the bottom representing each logo of the brands that the company own

7. HEARST MAGAZINE TARGET
DEMOGRAPHIC
Hearst magazines target demographic for older women is 25+. This reaches a wide target market meaning that
they reach a wider audience to boost sales and brand awareness.
Hearst magazines also target there product at a younger demographic of 18-25 year olds. This allows them to
keep the brand modem and up to date with trends and affairs of which will appeal to this market. This will be
beneficial for me when creating my magazine as I can use the format and design to help me create my
personal cover. This is because out target markets are similar so that the branding and design will be of a
similar theme.

8. FUN LOVING ASPECTS
Hearst magazines include
information such as
celebrity gossip which is
appealing to the fun loving
target demographic of 16-
24 year olds.
Hearst magazines reflect a
feminine cover through
the use of a female model
attract a female audience
Neutral colour scheme to
reflect a feminine theme.
This represents a fun
loving vibe for the
audience as it suits the
personalities of the fun,
loving demographic.

9. TARGET AUDIENCE
For my magazine I will use my target demographic to help create the right themes and ideas for the front cover and contents page. I will
include content which will meet the needs of my target demographic such as:
 Current affairs
 Celebrity gossip
 Hacks and tricks
 Music
 Sport
 Events such as the EMAs, met gala
• .

10. Red, white and black
colour scheme. This
colour scheme strongly
reflects maleficent
identity and character.
The red font links to
the red lipstick being
worn by maleficent.
Bold and prominent image
dominating the front cover.
Maleficent is looking away
from the camera with a
particularly stern and
dominating look. This will
attract consumers to the cove
as it will engage their attentio
and leave them questioning
what is inside the magazine.
Large and bold company
title. This also offers the idea
of the genre and type of
magazine that this is.
Maleficent character is also
represented in an
entertainment film therefore
audiences may grasp the
ideas of this and link her
identity from the film to the
entertainment genre.
Puffs: Offers an insight to
what might is featured in
the magazine
Headline, catchy title
for the main article.
This will attract
customers in from
just the front cover
and from initial
glance.
Analysing entertainment
magazines

11. Main image: the promotional
image on the front represents a
well known popular character.
Dwayne Johnson is a iconic
character recognised by many
people. This will attract
customers to buy the magazine
through celebrity endorsement.
His characters play a part in
many entertainment films
reflecting the entertainment
genre of the magazine. His facial
expression shows his strong and
dominant character. He shows a
very serious facial expression as
he ;looks straight into the
camera.
The title is big and bold
across the middle of the
magazine cover. The us of
Dwayne Johnson is also a
way of attracting consumers
to the font cover. ‘Fans’ of
Dwayne will instantly be
attracted to the cover as
they will be able to easily
identify he is included in the
magazine. The use of white
text is a contrast against the
black clothing that Dwayne
is wearing, making this
stand out further.
The text on the right hand
side of the magazine cover
also offers an insight into the
themes inside the magazine.
Consumers can read this and
can persuade audiences into
buying the magazine.

12. QUESTIONNAIRE ANALYSIS
Primary research
For additional research I carried out some primary research to develop my knowledge on magazines further. I
formed a questionnaire of which I handed out to 40 individuals in total between two different age groups. I
asked 20 individuals between the ages 16-20 and then I asked another 20 ages 21+. I asked them a series of
questions about their personal preferences to magazines. I have evaluated the results and will use this
research to help me when coming to create my own magazine cover and contents page in reference to
different social groups.

13. 75%
25%
do you buy
magazines?
20+
From his I can conclude that magazine
purchases are more popular with older
age groups. the further question of ‘do
you read magazines online’ may suggest
that this is because younger generations
can access and read articles online and
through social media sites.
80%
20%
do you read
magazines online?
yes
no
16-
20
35%
35%
10%
20%
what content do you
enjoy?
news information
fashion entertainment
9%
14%
34%
43%
what conten do you
enjoy?
news information fashion entertainment
From my research I can evaluate that
the older generation prefer to read
more informative magazines. They
take more of an interest to themes
such as current affairs. The younger
age group strongly favour
entertainment and fashion magazines.
I believe that they are much more
modern and hold stories based on
celebrity gossip which is what teens
are more interested in.
20+
16-
20