This document summarizes the marketing strategies used by Coca-Cola to penetrate the rural Indian soft drinks market. Some key points:
1) Coca-Cola realized the rural market had huge potential but needed different strategies to overcome issues like poor infrastructure and competition.
2) The company changed its distribution model to use smaller vehicles and transports suitable for rural areas. It also introduced smaller and more affordable 200ml PET bottles priced at Rs. 5.
3) An extensive marketing campaign featuring Aamir Khan commercials associated "Thanda" (cold drink) with Coca-Cola. The ads resonated with rural audiences and increased brand awareness.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Procter and gamble marketing capabilitiesAman Kumar
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. P&G has a diverse portfolio of brands through acquisitions and focuses on innovation through research and development. P&G's marketing strategy centers around consumer insights, product innovation, and digital/social media. P&G aims to reach more consumers globally through superior products and builds brand loyalty through quality and trusted brands.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
The document discusses the horizontal expansion strategy of Advance Sales & Service Pvt. Ltd., a franchise of Brindavan Bottlers Pvt. Ltd. It provides background on the company and analyzes the beverage industry environment using Porter's Five Forces model. Key challenges discussed are declining carbonated drink sales, health and wellness trends, and increased competition from PepsiCo. The document recommends focusing on non-carbonated drinks, providing healthier options, and expanding related businesses to maintain competitive advantage.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
The document discusses the cola wars between Coca-Cola and Pepsi from 1970 to 2010. It describes how consumption of carbonated soft drinks grew steadily at 3% annually from 1970 to 2000 due to increasing availability, new diet and flavored varieties, and declining prices. While Coca-Cola and Pepsi dominated the cola segment, their market share has declined in recent years as consumers have shifted to healthier beverage alternatives like water, juice, and sports drinks. Both companies have adapted by expanding their product portfolios internationally and acquiring companies in the snack and beverage industries to sustain profits in the face of flattening carbonated soft drink demand.
Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Procter and gamble marketing capabilitiesAman Kumar
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. P&G has a diverse portfolio of brands through acquisitions and focuses on innovation through research and development. P&G's marketing strategy centers around consumer insights, product innovation, and digital/social media. P&G aims to reach more consumers globally through superior products and builds brand loyalty through quality and trusted brands.
Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It grew rapidly under Asa Candler's ownership and marketing expertise from the late 1880s. By the 1920s, Coca-Cola had become a global brand through franchising to independent bottlers. The company diversified in later decades but refocused on its core beverage business in the 1980s. Coca-Cola continues to expand globally through marketing, product innovation, and acquisitions.
The document discusses the horizontal expansion strategy of Advance Sales & Service Pvt. Ltd., a franchise of Brindavan Bottlers Pvt. Ltd. It provides background on the company and analyzes the beverage industry environment using Porter's Five Forces model. Key challenges discussed are declining carbonated drink sales, health and wellness trends, and increased competition from PepsiCo. The document recommends focusing on non-carbonated drinks, providing healthier options, and expanding related businesses to maintain competitive advantage.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
The document discusses the cola wars between Coca-Cola and Pepsi from 1970 to 2010. It describes how consumption of carbonated soft drinks grew steadily at 3% annually from 1970 to 2000 due to increasing availability, new diet and flavored varieties, and declining prices. While Coca-Cola and Pepsi dominated the cola segment, their market share has declined in recent years as consumers have shifted to healthier beverage alternatives like water, juice, and sports drinks. Both companies have adapted by expanding their product portfolios internationally and acquiring companies in the snack and beverage industries to sustain profits in the face of flattening carbonated soft drink demand.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Dove launched a marketing campaign called "Campaign for Real Beauty" to promote positive body image. The campaign features ordinary women rather than models and aims to build women's self-esteem. Dove's parent company Unilever generates over €51 billion in annual sales from brands in over 190 countries. Market research shows most women are dissatisfied with their appearance and Dove aims to address this issue through advertising, websites, billboards, and panel discussions to promote its message.
The document summarizes the cola wars between Coca-Cola and Pepsi from 2010. It provides histories of how each company was founded and evolved over time. Coca-Cola was formulated in 1886 and went public in 1919. Pepsi was created in 1893 and struggled before growing during the Great Depression. Both companies diversified their product lines beyond cola to respond to health concerns and a declining carbonated soft drinks market. They also expanded their international operations and adapted their strategies and relationships over time to remain competitive in the cola wars.
The document discusses the economics of the US carbonated soft drink industry from 1970 to 2004, focusing on how Coca-Cola and PepsiCo came to dominate the market through establishing production and distribution networks as well as engaging in competitive marketing campaigns. It analyzes the strategies employed by Coca-Cola and PepsiCo that allowed them to gain and maintain market share over smaller brands, such as expanding their product portfolios and establishing international presences.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
The major cost drivers for bottlers were direct store delivery, promotional payments to retailers, capital-intensive bottling process, concentrate costs dependent on supplier prices, and investments in distribution networks. Coke and Pepsi managed rivalry by targeting different demographics, aggressive Pepsi marketing, plant modernization, concentrate price differences, flavor experimentation, and rebates/price cuts. The companies should focus on emerging market expansion, healthier products, sustainability initiatives, and innovation to face challenges rather than short-term tactics against each other.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
- Apex Corporation is facing problems with its organizational structure including informality, lack of structure and financial planning, and increasing customer complaints.
- The document evaluates changing to a circular, functional, or divisional structure.
- It recommends a divisional structure to improve accountability, budgeting, planning and focus on financial targets while balancing control from upper management and freedom from lower management.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
The document provides an analysis of Cadbury Dairy Milk brand in India. It outlines the objectives of conducting a brand audit of Dairy Milk to understand its strengths in the chocolate segment. The audit covered Dairy Milk's communication strategies, innovative ad campaigns, and emotional connection with customers. It also analyzed Dairy Milk's branding aspects, market segmentation, pricing and distribution strategies, advertising campaigns, product lifecycle, brand portfolio, and SWOT analysis. The document concluded with opportunities for Dairy Milk such as introducing sugar-free products and international flavors.
This is a project where analysis of quality management has been done.. It has an overview, organization structure,analysis and conclusion. I hope you find it helpful.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Goodyear is launching a new high-traction tire series called Aquatred to establish itself as an innovative tire manufacturer. It is considering expanding distribution channels and the risks and benefits of launching Aquatred. Goodyear hypothesizes that launching Aquatred, with some changes, could help revitalize the company due to its brand strength, loyal customer base, and the product's advantages over competitors in the wet-traction segment. However, Aquatred is currently overpriced and expanding independent dealers or mass-merchandisers could help reach more customers. Launching during the upcoming Winter Olympics may boost sales through heavy promotion relating Aquatred to safety. Alternatives will depend on the launch's success or
United Biscuits aimed to reposition their Hobnobs biscuits to target younger consumers aged 18-34, while maintaining their existing audience. Market research found Hobnobs appealed more to men and younger people. The new strategy focused on portraying Hobnobs as a fun, sociable snack through humor and linking them to events relevant to younger adults. United Biscuits launched an effective marketing campaign in 1997 using sampling, promotional activities, and appropriate media like radio and magazines to introduce Hobnobs' new "Irrepressible Nobbly Adventure" image to younger consumers.
A child who is nurtured with care grows positively, while neglect, wrong influences, or abuse can turn a child to delinquency. Children are also more vulnerable to criminal influences due to early exposure to media and expressing maturity. Juvenile delinquency refers to unlawful acts by those under 18 and has remained around 1.2% of total crimes over the past three years according to National Crime Records Bureau data. Factors contributing to juvenile delinquency include family issues like broken homes, environmental factors like living in disorganized neighborhoods, and school factors like association with deviant peers. Various approaches aim to support at-risk youth through opportunities and community involvement.
Enterprise resource planning (ERP) systems integrate core business functions like manufacturing, distribution, accounting, and human resources in a single system. ERP experienced rapid growth in the 1990s as companies replaced legacy systems. While ERP implementation at Cadbury improved efficiency, a failed implementation at Hershey cost the company $150 million due to order fulfillment issues. Lessons from failures show the importance of adequate testing and phased implementations.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Coca
Cola began its journey as a small organization which produced beverage. It’s supply chain was little and
limited to a small market. However as Coco Cola grew and expanded itself its supply chain also got expanded
from traditional mass merchandising to modern Supply Chain techniques like J.I.T.
Dove launched a marketing campaign called "Campaign for Real Beauty" to promote positive body image. The campaign features ordinary women rather than models and aims to build women's self-esteem. Dove's parent company Unilever generates over €51 billion in annual sales from brands in over 190 countries. Market research shows most women are dissatisfied with their appearance and Dove aims to address this issue through advertising, websites, billboards, and panel discussions to promote its message.
The document summarizes the cola wars between Coca-Cola and Pepsi from 2010. It provides histories of how each company was founded and evolved over time. Coca-Cola was formulated in 1886 and went public in 1919. Pepsi was created in 1893 and struggled before growing during the Great Depression. Both companies diversified their product lines beyond cola to respond to health concerns and a declining carbonated soft drinks market. They also expanded their international operations and adapted their strategies and relationships over time to remain competitive in the cola wars.
The document discusses the economics of the US carbonated soft drink industry from 1970 to 2004, focusing on how Coca-Cola and PepsiCo came to dominate the market through establishing production and distribution networks as well as engaging in competitive marketing campaigns. It analyzes the strategies employed by Coca-Cola and PepsiCo that allowed them to gain and maintain market share over smaller brands, such as expanding their product portfolios and establishing international presences.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Coca-Cola has strategically positioned itself as a global brand while adapting to local markets. It began as a drink invented in 1886 and sold for 5 cents. Over time, Coca-Cola grew to be the largest beverage company in the world, offering over 500 brands across more than 200 countries. To maintain its leading position, Coca-Cola employs a "think global, act local" strategy, keeping its core product consistent while tailoring offerings and marketing to different regions and cultures. The company has established strong brand recognition through iconic packaging, consistent logo and branding, and large sponsorships of popular events.
The major cost drivers for bottlers were direct store delivery, promotional payments to retailers, capital-intensive bottling process, concentrate costs dependent on supplier prices, and investments in distribution networks. Coke and Pepsi managed rivalry by targeting different demographics, aggressive Pepsi marketing, plant modernization, concentrate price differences, flavor experimentation, and rebates/price cuts. The companies should focus on emerging market expansion, healthier products, sustainability initiatives, and innovation to face challenges rather than short-term tactics against each other.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
- Apex Corporation is facing problems with its organizational structure including informality, lack of structure and financial planning, and increasing customer complaints.
- The document evaluates changing to a circular, functional, or divisional structure.
- It recommends a divisional structure to improve accountability, budgeting, planning and focus on financial targets while balancing control from upper management and freedom from lower management.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
The document provides an analysis of Cadbury Dairy Milk brand in India. It outlines the objectives of conducting a brand audit of Dairy Milk to understand its strengths in the chocolate segment. The audit covered Dairy Milk's communication strategies, innovative ad campaigns, and emotional connection with customers. It also analyzed Dairy Milk's branding aspects, market segmentation, pricing and distribution strategies, advertising campaigns, product lifecycle, brand portfolio, and SWOT analysis. The document concluded with opportunities for Dairy Milk such as introducing sugar-free products and international flavors.
This is a project where analysis of quality management has been done.. It has an overview, organization structure,analysis and conclusion. I hope you find it helpful.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Goodyear is launching a new high-traction tire series called Aquatred to establish itself as an innovative tire manufacturer. It is considering expanding distribution channels and the risks and benefits of launching Aquatred. Goodyear hypothesizes that launching Aquatred, with some changes, could help revitalize the company due to its brand strength, loyal customer base, and the product's advantages over competitors in the wet-traction segment. However, Aquatred is currently overpriced and expanding independent dealers or mass-merchandisers could help reach more customers. Launching during the upcoming Winter Olympics may boost sales through heavy promotion relating Aquatred to safety. Alternatives will depend on the launch's success or
United Biscuits aimed to reposition their Hobnobs biscuits to target younger consumers aged 18-34, while maintaining their existing audience. Market research found Hobnobs appealed more to men and younger people. The new strategy focused on portraying Hobnobs as a fun, sociable snack through humor and linking them to events relevant to younger adults. United Biscuits launched an effective marketing campaign in 1997 using sampling, promotional activities, and appropriate media like radio and magazines to introduce Hobnobs' new "Irrepressible Nobbly Adventure" image to younger consumers.
A child who is nurtured with care grows positively, while neglect, wrong influences, or abuse can turn a child to delinquency. Children are also more vulnerable to criminal influences due to early exposure to media and expressing maturity. Juvenile delinquency refers to unlawful acts by those under 18 and has remained around 1.2% of total crimes over the past three years according to National Crime Records Bureau data. Factors contributing to juvenile delinquency include family issues like broken homes, environmental factors like living in disorganized neighborhoods, and school factors like association with deviant peers. Various approaches aim to support at-risk youth through opportunities and community involvement.
Enterprise resource planning (ERP) systems integrate core business functions like manufacturing, distribution, accounting, and human resources in a single system. ERP experienced rapid growth in the 1990s as companies replaced legacy systems. While ERP implementation at Cadbury improved efficiency, a failed implementation at Hershey cost the company $150 million due to order fulfillment issues. Lessons from failures show the importance of adequate testing and phased implementations.
The document discusses the growth of the Indian startup ecosystem, from 3,100 startups in 2014 to a projected 11,500 by 2020. It highlights the NASSCOM 10,000 Startups initiative, which aims to enable incubation, funding, and support for 10,000 startups over 10 years. Two successful Indian startups are described - OYO Rooms, founded by 21-year-old CEO Ritesh Agarwal, which is the largest network of branded hotels in India; and Alma Mater, co-founded by Varun Agarwal after dropping out of engineering school, which is now India's largest provider of merchandise to students.
The document discusses the social construction of childhood and the evolution of conceptualizations of childhood over time. It notes that childhood, as understood today, is a relatively recent development dating back only a few hundred years. Prior to this, children were often seen as miniature adults or as non-human. The treatment of children in the past would be seen as criminal today. Two contrasting views of childhood emerged in the late 17th/18th century - the innocent child and the depraved child. The concept of delinquency also developed over this period as the notion of childhood took shape.
This document discusses juvenile crime and delinquency in Bangladesh. It provides background data on the child population and laws regarding criminal responsibility and trials. It explores trends in approaches to juvenile crime, either imprisoning more young offenders or seeking alternatives to imprisonment. The document outlines the scope of topics to be discussed, including the meaning and incidence of juvenile crime, causes, treatment approaches, and variables related to delinquency. It examines factors like poverty, family issues, and peer influences that can contribute to criminal behavior in youth. The conclusion advocates for rehabilitation over punishment of juvenile offenders and creating a society that helps rather than penalizes troubled children.
The document discusses key aspects of the juvenile justice system including:
- The system aims to treat juvenile offenders differently than adults and focus on rehabilitation rather than punishment.
- It outlines the basic steps in the juvenile justice process from arrest through placements. This includes intake, detention hearings, petitions, adjudication hearings, and disposition/sentencing which may involve probation or placements.
- It explains foundational concepts like parens patriae, balanced and restorative justice, and the roles of victims, offenders, and the community in the process.
Family & juvenile delinquency green abstraction power point templateShamori Williams
This presentation discusses how family problems can lead to juvenile delinquency. It outlines several family issues that are associated with delinquency, such as disrupted families, family conflict, negligent parents, and parental deviance. These problems weaken family bonds and supervision of children. The presentation proposes solutions like family counseling and community programs, and concludes that strengthening protective family factors can decrease juvenile delinquency by reducing risks and increasing family support.
The document discusses juvenile delinquency, defining it as crimes committed by minors under the statutory age. A juvenile delinquent is a minor with major behavioral problems who violates the law. Some common forms of delinquent behavior mentioned include loitering, stealing, gambling, and sexual offenses. The causes of juvenile delinquency are said to include factors related to the family, peer group, neighborhood, and educational curriculum. Some ways to control juvenile delinquency proposed in the document include accepting delinquents, providing a variety of experiences, watching for signs of maladjustment, building a stable value system, and encouraging children to admit anti-social tendencies.
Family problems can contribute to juvenile delinquency. Disrupted families due to divorce, conflict, or negligent parenting can lack supervision and attachment, increasing susceptibility to peer pressure. Blended families may also experience less stability, conflict, and feelings of rejection. Family conflict can cause emotional and behavioral issues in children as they may learn that aggression is rewarded. Solutions include community programs, family counseling, and school guidance, as well as holding parents accountable for criminal behavior. Protective family factors include supportive relationships, positive discipline, monitoring, and advocacy, which reduce risks of developmental problems in youth.
The document defines a juvenile as a person under 18 years old. Juvenile delinquency is defined as abnormal behavior that deviates from social norms. A juvenile delinquent is a juvenile who has committed an offense but is not yet 18. Common juvenile offenses include violent crimes, drug/alcohol violations, sexual offenses, and status offenses. The juvenile crime rate has fluctuated between 2000-2010. Factors contributing to juvenile crimes include social disorganization, family environment, peer pressure, and mental health issues. Laws governing juvenile justice in India include the Juvenile Justice Act, Probation of Offenders Act, Criminal Procedure Code, and Indian Penal Code. Juvenile detention centers aim to rehabilitate
Juvenile delinquency refers to illegal acts committed by minors. Some key factors that may contribute to delinquent behavior include poverty, family problems, low intelligence, hyperactivity, and social learning by imitating criminal behavior. Common delinquent acts include substance abuse, gang involvement, vandalism, and early sexual activity. Interventions to address delinquency include juvenile courts, special school facilities, family support, rehabilitation facilities, and community programs. While complete prevention is unrealistic given research finding 20% of youth offend, societies aim to curb delinquency over time.
Juvenile delinquency refers to illegal acts committed by minors. There are four major risk factors that contribute to juvenile crime: substance abuse, family issues, personal issues, and easy access to drugs. To prevent delinquency, a harmonious family environment, support and supervision from parents, and facilities/extracurricular activities at school are important. Curative efforts involve actions from police and legal authorities to address symptoms of delinquency, while empowering youth can prevent re-offending. Neglect, abandonment or abuse can push a child toward criminal acts despite their normal capacity for obedience and morality.
This document discusses juvenile delinquency and its causes and prevention. It defines a juvenile as a boy under 16 or a girl under 18. Delinquency includes criminal offenses as well as deviations from normal behavior like disobedience or mixing with immoral people. Incidence is higher among older teenagers and boys. Theories for the causes of delinquency include strain from inability to achieve goals, influence of delinquent peers, and labeling by authorities. Biological factors include genetics and physical defects, while social factors consist of broken homes, poverty, urbanization, and substance abuse. Preventive measures center around improving family life, schooling, and social welfare services.
Coca cola india’s thirst for the rural marketAbhisek Khatua
Coca-Cola India focused on tapping into the large rural market, which makes up 70% of India's population. It launched a rural marketing strategy called the "Three A's" - Availability, Affordability, Acceptability. To increase Availability, Coca-Cola expanded production and implemented a unique distribution strategy. It made products more Affordable by introducing smaller 200ml bottles priced at Rs. 5. To increase Acceptability, Coca-Cola advertised heavily in rural areas and participated in local events. This rural strategy helped Coca-Cola India increase its rural volume to 30% and rural penetration to 25%. While infrastructure and competition remained challenges, Coca-Cola's focus on rural India proved to
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Coca-Cola India launched an advertising campaign targeting rural consumers featuring Aamir Khan with the tagline "Thanda Matlab Coca-Cola" to position Coke as a generic cold drink brand. However, rural infrastructure and consumption habits posed challenges to cracking the rural market. CCI adopted a marketing strategy addressing availability, affordability, and acceptability to overcome these obstacles. This included expanding distribution through a hub-and-spoke model, introducing smaller 200ml bottles priced at Rs. 5, and advertising campaigns using the word "Thanda" to connect Coke to the rural concept of a cold drink. The strategy helped increase CCI's rural penetration and volume.
Coca Cola India (CCI) launched a new rural marketing strategy in the early 2000s to target rural consumers and increase sales volumes. The strategy focused on three areas: availability through expanding rural distribution networks, affordability by introducing smaller and cheaper bottle sizes, and acceptability through extensive advertising campaigns. These initiatives helped CCI increase its rural market share from 9% in 2001 to 25% in 2003. However, CCI faced increasing competition from PepsiCo in rural markets and allegations in 2003 about pesticides in its drinks and excessive water usage, which negatively impacted sales.
Coca Cola India shifted its marketing focus to rural areas in the early 2000s to increase sales volumes. It developed a three pronged rural marketing strategy of availability, affordability, and acceptability. To improve availability, it changed from a centralized to hub-and-spoke distribution system. It also invested in expanding production capacity and distribution infrastructure. To improve affordability, it launched smaller 200ml bottles priced at Rs. 5. Extensive marketing campaigns featuring Aamir Khan supported these initiatives and aimed to increase brand acceptance in rural areas. However, allegations about the company's environmental and health impacts posed challenges to its rural expansion goals.
Coca Cola India€ ’²S Thirst For Rural Marketingrobinslides
Coca Cola India shifted its marketing focus to rural areas in the early 2000s to increase sales volumes. It developed a three pronged rural marketing strategy of availability, affordability, and acceptability. To improve availability, it changed from a centralized to hub-and-spoke distribution system. It also invested in expanding production capacity and distribution infrastructure like refrigerators and vehicles. To improve affordability, it launched smaller 200ml bottles priced at Rs. 5. Extensive marketing campaigns featuring Aamir Khan aimed to increase brand acceptance in rural areas by associating Coke with the word "thanda" meaning cold drink. While initial rural initiatives showed success, controversies over pesticides and water usage in 2003 impacted Coke
The document discusses rural advertising in India. It notes that companies are increasingly targeting rural consumers as the urban market becomes saturated and rural households have more disposable income from good harvests. Some challenges to rural marketing include low literacy rates, seasonal consumption patterns, and low individual incomes. Effective rural communication requires finding cost-effective media mixes and messages tailored to the predominantly illiterate rural audiences. Advertising aims to create desire for products and inform consumers of new offerings.
Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
The soft drink concentrate business is highly profitable due to low costs of production and barriers to entry. Concentrate producers require only $25-50 million for a plant that can serve the entire US market. They face little threat from new entrants due to patented formulas and brand equity built over decades of marketing. In contrast, bottlers face higher costs, more competition, and lower profits of around 35% due to factors like needing large capital investments for plants. However, Coke and Pepsi have been able to sustain profits through brand loyalty, expanding into new markets like juices, and leveraging their brand equity globally despite slowing carbonated drink demand.
This document discusses Coca-Cola India's initiatives to succeed in rural markets from 1993-2003. It outlines CCI's strategies of availability, affordability and acceptability which included strengthening distribution networks through a hub and spoke system, launching smaller 200ml bottles priced at Rs. 5, and increasing advertising spending. CCI's rural expansion led to profits in 2001 and continued growth, with villages covered increasing from 81,383 in 2001 to 1,58,342 by 2003.
China's consumer market a huge opportunity to failtusharikhar
This document discusses developing new markets in China's consumer goods sector. It notes that while China represents a huge market opportunity, winning in China will not be easy due to intense competition, poor infrastructure, and underdeveloped distribution channels. The document outlines three common approaches companies take - waiting for payback, focusing on a few strong brands, and trying to build volume fast - but notes that none fully address the challenges, and companies following these approaches often get trapped in cycles of early success turning to drain on resources. To truly succeed, the document argues companies will need a much broader geographic presence, deeper outlet coverage, larger organizational capabilities, and to dramatically increase the scale of their operations.
The document summarizes a study conducted by Hindustan Coca-Cola Beverages Pvt Ltd to understand the rural market penetration of Coca-Cola in the Bijnor region of Uttar Pradesh, India. It describes Coca-Cola's rural marketing strategy of improving availability, affordability and acceptability of its products. The study analyzed various outlets based on volume of sales, income groups and distribution channels. Key findings included competition from local drinks and brands, issues with visicooler supply, and preference for promotion schemes from retailers. Suggestions focused on maintaining supply, increasing brand availability, replacing damaged goods, and incentivizing retailers.
Project report of coca cola summer internshipSourab Kesar
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
1. Chik shampoo was launched in 1983 by CavinKare as a low-cost shampoo sold in sachets targeting rural and lower income consumers.
2. Chik differentiated itself through affordable sachet packaging starting at 10ml for 50 paise, innovative promotions through film stars and demonstrations, and unique fragrances.
3. Through extensive rural marketing efforts like demonstrations and availability in small villages, Chik became the top selling shampoo brand in South India and later nationwide, capturing over 65% of the rural shampoo market.
This document provides an overview of Coca-Cola and its operations in India. It discusses Coca-Cola's background in India, including leaving in 1977 and returning in 1993. It also outlines some of the key issues Coca-Cola faced penetrating the rural Indian market, and the strategies it employed to address issues like availability, affordability, awareness, and acceptability of its products. Specifically, it discusses the successful "Thanda Matlab Coca-Cola" campaign that helped position Coke as a thirst quencher in India.
The document discusses strategies for marketing products in rural areas of India. It addresses challenges in ensuring availability, affordability, acceptability, and awareness of products in rural markets. It emphasizes the need for strong distribution networks to reach remote villages and introducing small, affordable product packages. The document also discusses adapting products to suit rural needs, classifying products appropriately, managing product lifecycles, and using effective packaging and branding strategies to build loyalty in the rural market.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
3. The size of soft-drinks industry in India has
been estimated upwards of Rs 50 bn.
The MNCs like Coke and Pepsi, dominate the
Indian market having a total combined share of
95%(approx.) and rest are acquainted by local
players.
There are more than hundreds soft-drink
producing industry, majority are Indian
bottlers.
4. The Industry employs nearly 125,000 people
and contributes to govts. Kitty through exports.
Soft-drinks market comprises of two distinct
segments:
a. Cola drinks
b. Non-Cola drinks
The per capita consumption of soft drinks in
India remains low at around 5-6 bottles per
year, that matched that of Nepals, far exceeded
by; Pakistan’s figure of 17 bottles, Thailand’s
73, Srilanka’s 21, Philippine’s 173 and Mexico’s
605.
5.
6. The soft drinks industries also create
opportunities for growth of related ancillary
units:
a. Glass bottling
b. PET bottles
c. Refrigeration
d. Transportation
e. Packing
f. Sugar
7. The industry has been protesting against the
relatively high excise duty and taxes, imposed
by the government.
The industry stated that a decrease in such tax
would increase the size of the market
substantially.
Cola-Cola and Pepsi were both affected when
residues of pesticide were found in some of
their product by CSE, that stated the presence
of 5 different pesticides which were as much as
24 times higher than the norms of BIS.
9. Coca-Cola, a multinational soft-drinks
manufacturer originally began to retail in 1886.
Expanded through acquisitions of Gold spot,
Limca, Thumps Up, etc during 1990s.
After re-entry in India, in 1993, the company
made ‘significant investments’, including new
production facilities, waste water treatment
plants, distribution systems and marketing
channels.
10. The company had invested 1 bn USD in India
in the first 10 years after 1993. The total
investment is recently estimated to be 1.2 bn
USD.
Coca-Cola today provides employment to
nearly 6000 people and indirectly to a large
number, estimated to as much as 125,000
through activities such as transportation,
procurement, sales and distribution.
11. Coca-Cola’s brands in the country include
Coca-Cola, Thumps Up, Sprite, Fanta, Limca,
Maaza, Minute Maid Pulpy Orange, Kinley,
Georgia.
12. After operating for a few years in the country, the
company realized that most of its products were
sold mainly in the urban markets, with rural
having extremely low penetration rates. However,
the people in rural areas did have purchasing
power, when taken in the aggregate. Although
the rural market offered huge potential, it was not
easy to penetrate. These were several issues:
Changes in distribution method. Poor rural
roads resulted in significantly higher breakages
of the glass bottles than in urban areas.
13. In some areas, markets were simply
inaccessible due to the absence of roads. Roads
were simply washed away during the monsoon
season or did not even exist in certain areas.
People preferred to consume soft drinks that
were refrigerated. However, many rural
shopkeepers did not have refrigerators. Long
power cuts posed the challenge.
The market for soft drinks was seasonal.
The presence of alternatives such as sugarcane
juice, butter milk and local drinks such as banta
in rural areas meant that Coca-Cola had
significant local competition. For example,
14.
15. nimbu paani reportedly commands half of the
total market share in the unpackaged juices
segment.
Rural consumers were notoriously price and
value conscious.
The usual marketing campaigns would have to
be tweaked for rural consumers. While they
did have some purchasing power, they were
perhaps not suave enough to appreciate
subtleties in advertisements. A rapport with
customers needed to be established by
portraying the image of a common man’s
brand.
16. Acording to MoFPI, the demand was 105
million cases in 1990-91. This increased to 125
million cases in 1992-93 and crossed the 150
million cases mark after another couple of
years, 1994-95.
The demand went up to 180 million cases in
1996-97 and breached the 200 million cases
mark for the first time in 1998-99.
By 2004-05, the milestone of the 300 million
cases were marked; and it crossed 350 million
cases marked in 2006-07.
18. Estimates for 2009-10 peg the demand at 400
million cases.
Western region of the country accounted for
the largest share, around one-third of the total.
Northern and southern regions compete neck
to neck and they account for approximately 25
percent each.
Eastern Region accounts below one-fifth of the
total market.
In terms of the market split between rural and
urban areas, the urban areas contribute around
70% of the total market share for aerated water.
Whereas, rural market remains considerably
under-penetrated.
19. Certain success factors were demonstrated:
Ensuring availability of the products- FMCG
companies relied on ‘push sales’. The
prerequisite was getting all the products into
the retail market in sufficient volumes.
Affordability- Price point should be
appropriate. Per capita rural incomes were low,
and soft drinks were seen as an ‘optional extra’.
Awareness: Consumers need to be made aware
of both the product and its benefits. Example,
ask for a biscuit packet, and not specific brand.
20. a. Ensuring availability
CCI made massive efforts to strengthen its
distribution network. It realized centralized
distribution system used in urban areas may
not be appropriate for the rural hinterland.
To reduce the transportation cost in rural areas,
company adapted its distribution model into
hub-and-spoke one.
CCI not only changed the distribution model
but also changed the the type of vehicles used
21.
22. for transportation. Now, large trucks are used to
transport bottles from bottling plants to its hubs
and smaller vehicles are used from hubs to
spokes.
Company emphasised on the theme ‘going
local’, in which smaller vehicles were
purchased and used it to move the volumes in
the area where larger-sized vehicles were
inaccessible.
Hand carts, camels and mules were used for
transportation.
PET bottles as added benefit.
23. b. Affordability
Getting the price right.
Presence of local brands made the competition
stiff and healthy. They did not pay tax to the
government, maintained pack size,
24. CCI conducted surveys, leading to some
interesting conclusions:
Pack size (300ml bottles) was not appropriate.
Current pricing was too high.
Certain price points were perceived as more
convenient and affordable ( Rs 1,2,3)
Company decided to do two things:
Change the size of bottles from 300ml to 200ml.
Corresponding change in the price point.
Pricing was done of 200ml bottle at the ‘magic
prce point’ of Rs 5 ( Chota Coke)
26. c. Spreading awareness
New distribution and pricing strategy was
supported by a substantial marketing
campaign. This comprised of indoor and
outdoor campaigns, and company’s logo and
colour was splashed all around the market.
Large hoardings in villages, logo was painted
on many walls.
Local consumers were reached through mandis
and haats, small kiosks.
Fairs or melas proved to be extremely
important to all FMCG companies.
31. The company was MNC, and the mindset of
Indian consumers and NGOs, many of whom
protested against companies product, going to
the extent of publicly pouring the ‘foreign
colas’ down the drain in fornt of newsmen and
cameras during a protest.
32. The famous Bollywood
actor Aamir Khan was
roped in to advertise the
company’s flagship product.
The advertisement was
executed by the agency McCann Erickson and
TVC’s were directed by well known director,
Asutosh Gowariker, of movie LAGAAN.
All the commercials were set in the rural
setting and locations were complemented by
the brilliantly insightful use of word ‘Thanda’
in the campaign and the tagline ‘Thanda
Matlab Coca-Cola’.
33. If you were to go to any restaurant or local
dhaba, particularly in North India, the
attendant would generally ask you, ’Do You
Want Something Hot Or Cold?’. Thanda was
therefore akin to an umbrella word,
encompassing the alternatives such as lassi,
nimbu pani, while hot meant tea or coffee.
The idea was thus to position Coca-Cola at the
top of consumer’s mind. Hence, the tagline:
‘Thanda Matlab Coca-Cola’(Now means Coke).
In the commercials, Aamir Khan played
different roles- a restaurant attendant, a
Punjabi farmer and a Hyderabadi shopkeeper.
34. For example, in the Punjabi farmer commercial,
a group of young girls find themselves
stranded in the middle of some farmlands and
ask a farmer , played by Khan, for something
thanda. The farmer somehow manages to
retrieve a bottle for each of the girls from the
bottom of a well in the fields. The commercial
directly had an impact on the rural populance
because it represented both their culture and an
aspirational need.
35. In another commercial, the Hyderabadi
shopkeeper conveyed his irritation at one of his
customers not knowing the words ‘thanda’ and
Coke was inextricably linked.
Additionally, the price point of Rs 5 was also
conveyed in a highly effective manner. To
make it more appropriate, Aamir Khan did the
role of a rustic, rural pan-chewing Bihari,
which threw the audience into splits of
laughter.
36. All observers and market watchers were
unanimous in their opinion. The TVCs had
taken the country by storm and enjoyed
tremendous brand recall across the country.
Prasoon Joshi of the agency McCann Erickson
reportedly stated,’We are talking people, I
understand our tradition and it pays to make
use of regional dialects’.
37. Shripad Nadkarni, Vice President of Marketing
at CCI, said, ‘Prasoon has the ability to connect
to the masses through his understanding of the
Indian psyche- he thinks Indian’.
CCI’s sales from rural markets were also
reported to have increased by 35% .
Additionally, company decided to defer its
diverfication plans into iced tea, juices, nimbu
pani, etc.
The campaign won a number of awards for
McCann. These were EFFIE, considered to be
the Oscar of Indian Advertising.
38.
39. Other awards include, the Best TV Campaign
‘Thanda Matlab Coca-Cola’ at the ‘Indian
Marketing Awards’; The Campaign Of The
Year Awards presented by Advertising
Agencies Association Of India (AAAI) and
Advertising Club Mumbai (ABBY); the Golden
Lion Award at Cannes Festival and the most
prestigious marketing award of Coca-Cola
Company, the ‘Don Keogh Marketing Mastery
Award’.
40. The global acquisition of Tropicana by Pepsi as
well as the launch of Minute Maid by Coke are
pointers to the changes scenario.
Both companies have even aimed at promoting
the sale of bottled water through their brands
Kinley (by Coca-Cola) and Aquafina (by Pepsi).
Kinley has the estimated market share of 10%
of the total packaged water.
In case of Coca-Cola, its lime drink has been
branded ‘Nimbu Fresh’, and has been pushed
in the market as ‘Ghar Jaisa’.
41. Coca-Cola has also aimed to push ‘Maaza’, the
mango flavoured drink it had acquired years
ago from Parle. Additionally, iced tea and
canned coffee, company was concerned about.
Meanwhile, companies are also forging new
partnerships. For example, Pepsi India tied
with HUL for adopting new technologies.
When Coca-Cola launched ‘Nimbu Fresh’, it
tied with Big Bazaar across its 180 stores for
pre-launch activity.
Coca-Cola is also planning for brand
extensions like mixed-fruit version of Minute
Maid, and in 2010, company launched an
energy drink called ‘Burn’.
42. Listening at every level
to inform our global voice
Listen
Identifying the right
time to talk
Analyze
Moving beyond
the ‘Like’ to the Love
Engage
43. Our Roadmap starts with our mission, which is
enduring. It declares our purpose as
a companyand serves as the standard against
which we weigh our actions and decisions.
To refresh the world...
To inspire moments of
optimism and happiness...
To create value and make
a difference.
44. Our vision serves as the framework for our
Roadmap and guides every aspect of
our business by describing what we need to
accomplish in order to continue achieving
sustainable, quality growth.
People: Be a great place to work where people
are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of
quality beverage brands that anticipate and
satisfy people's desires and needs.
45. Partners: Nurture a winning network of
customers and suppliers, together we create
mutual, enduring value.
Planet: Be a responsible citizen that makes a
difference by helping build and support
sustainable communities.
Profit: Maximize long-term return to
shareowners while being mindful of our
overall responsibilities.
Productivity: Be a highly effective, lean and
fast-moving organization.
46. Our values serve as a compass for our actions
and describe how we behave in the world.
Leadership: The courage to shape a better
future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
47. We could have one thing
in common, and it could be that
we all like drinking Coke.
- Sushmitha,
#AmericaIsBeautiful Singer
“