Rural marketing involves assessing, stimulating, and converting the purchasing power in rural areas. It manages all activities related to moving products and services to rural consumers. While traditionally associated with agriculture, rural marketing also includes non-agricultural pursuits. The urban market is saturated, so the next five years belong to rural marketing. Rural markets are growing faster than urban ones due to factors like population size, rising prosperity, and lifestyle changes. However, reaching rural consumers remains a challenge due to issues like infrastructure, literacy levels, and understanding rural mindsets. Some companies having success in rural marketing include HLL, Coca-Cola, Amul, and ITC.
Rural India has been a neglected sector by Corporate world. Because of various challenges like very little incomes, lack of infrastructures, illiteracy levels and media darkness, Rural India was always a no no for Corporates. But in Last 10 years with Indian government increasing its spending, Rural consumers income is increasing. Rural India has surprised all by coming safe from the worst hit recession of human life.
HLL , Hero Honda, ITC are reaping benefits of being the first to travel road no one travelled.
Rural India has been a neglected sector by Corporate world. Because of various challenges like very little incomes, lack of infrastructures, illiteracy levels and media darkness, Rural India was always a no no for Corporates. But in Last 10 years with Indian government increasing its spending, Rural consumers income is increasing. Rural India has surprised all by coming safe from the worst hit recession of human life.
HLL , Hero Honda, ITC are reaping benefits of being the first to travel road no one travelled.
This is a short presentation I made to the IIM-Ahmedabad PGPX program participants at ESSEC Singapore campus. It outlines some very basic ideas about marketing-finance interface and introduces them to my own research. It is meant for practitioners and therefore less rigorous. All the material is copurighted. Don't share without the author's permission.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,VijayawadaRavi G
Hi friends this is Ravi. I am pursuing my MBA in P.B.SIDDHARTHA,Vijayawada.I am very interested about rural marketing because it is the place where companies have high opportunities for their growth.so friends i have done a small case study and i prepared this with some of my ideas.please guide me with your valuable suggestions. thanking you...... --Ravi
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
The rural market may be appealing but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media
Opportunities and challenges in indian rural marketSAMEER LAKHANI
To study the current scenario of Rural Market in India
To study the scope, need & features of Rural Market in India
To study the reasons why Rural Markets are becoming important destination for Marketing companies
To study the reasons for greater business confidence in Rural India
To study the innovative practices adopted in Rural Market
To study the major Challenges faced by Marketers in Rural Market
To identify major opportunities available in Rural Market
To find the strategies for improving business in Rural India
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
2. Introduction to Rural
Marketing
“The first five years of the new
millennium will belong neither to
the urban markets which have
reached saturation and where
margins are under pressure not to
the export markets, which suffer
from inadequate infrastructure
back home, and uncompetitive
prices overseas. It will belong to
rural marketing.”
3. RURAL MARKETING
In the India context, the word
‘RURAL’ is so much associated
with agriculture and farmers that rural
marketing tends to be seen as a
marketing of inputs or outputs
related to agriculture.
4. What is Rural Marketing?
Rural marketing is a function which manages
all those activates involved in assessing,
stimulating and converting the purchasing
power into an effective demand for specific
products and services, and moving them to the
people in rural area to create satisfaction and a
standard of living to them and thereby
achieves the goals of the organization.
9. System of interaction
Rural:less numerous contacts per
man.Predominance of personal &
relatively durable relations.
Urban:Greater
complexity,superficiality &
standarized formality in relations.
10. Although the melting of the urban -
rural divide will take a while, this is
not for want of the availability of the
means but for want of the rural
consumer's mindset to change;
which has its own logic, which is
driven by tradition, custom and
values that are difficult to shed,
11. Attractiveness of rural market
Rural markets have become the new targets to
corporate enterprises for two reasons :
1. Urban market has become congested with
too many competitors.
2. The market have reached a near saturation
point.
12. Various factors which have made rule
markets viable:-
1. Large population
2. Raising prosperity
3. Growth in consumption
4. Life-style changes
5. Life-cycle advantages
6. Market growth rates higher than
urban
7. Rural marketing is not expensive
8. Remoteness is no longer a problem
13. Now for some facts and figures. The Indian
rural market today accounts for only about Rs
8 billion (53 per cent - FMCG sector, 59 per
cent durables sale, 100 per cent agricultural
products) of the total ad pie of Rs 120 billion,
thus claiming 6.6 per cent of the total share. So
clearly there seems to be a long way ahead.
Time and again marketing practitioners have
waxed eloquent about the potential of the rural
market. But when one zeroes in on the
companies that focus on the rural market, a
mere handful names come to mind. Hindustan
Lever Limited (HuL) is top of the mind with
their successful rural marketing projects like
'Project Shakti' and 'Operation Bharat'.
14. Clearly the main challenge that one faces
while dealing with rural marketing is the basic
understanding of the rural consumer who is
very different from his urban counterpart. Also
distribution remains to be the single largest
problem marketers face today when it comes
to going rural. "Reaching your product to
remote locations spread over 600,000 villages
and poor infrastructure - roads,
telecommunication etc and lower levels of
literacy are a few hinges that come in the way
of marketers to reach the rural market
15. In 1998 HuL’s personal products unit initiated
Project Bharat, the first and largest rural home-
to-home operation to have ever been prepared
by any company. The project covered 13
million rural households by the end of 1999.
During the course of operation, HuL had vans
visiting villages across the country distributing
sample packs comprising a low-unit-price
pack each of shampoo, talcum powder,
toothpaste and skin cream priced at Rs. 15.
This was to create awareness of the company’s
product categories and of the affordability of
the products.
17. The greatest challenge for advertisers and
marketers continues to be in finding the right
mix that will have a pan-Indian rural appeal.
Coca Cola, with their Aamir Khan ad
campaign succeeded in providing just that.
19. "Yaara da Tashan..." ads with Aamir Khan
created universal appeal for Coca Cola
Coca-Cola India tapped the rural market in a
big way when it introduced bottles priced at Rs
5 and backed it with the Aamir Khan ads. The
company, on its behalf, has also been investing
steadily to build their infrastructure to meet the
growing needs of the rural market, which
reiterates the fact that this multinational has
realised the potential of the rural market is
going strength to strength to tap the same.
20. For HLL, a one rupee or a five rupee sachet or
the Kutti Hamam (the small Hamam) helps in
giving the consumers a trial opportunity.
While it does help in generate volume but not
in terms of values. "Till the time that volume -
value equation is managed better.
Ultimately, the ball lies in the court of rural
marketers. It's all about how one approaches
the market, takes up the challenge of selling
products and concepts through innovative
media design and more importantly
interactivity.
21. Amul is another case in point of aggressive
rural marketing. Some of the other corporates
that are slowly making headway in this area
are Coca Cola India, Colgate, Eveready
Batteries, LG Electronics, Philips, BSNL, Life
Insurance Corporation, Cavin Kare, Britannia
and Hero Honda to name a few.
22. Interestingly, the rural market is growing at a
far greater speed than its urban counterpart.
"All the data provided by various agencies like
NCAER, Francis Kanoi etc shows that rural
markets are growing faster than urban markets
in certain product categories at least. The share
of FMCG products in rural markets is 53 per
cent, durables boasts of 59 per cent market
share. Therefore one can claim that rural
markets are growing faster than urban markets
24. In 2000, ITC took an initiative to develop
direct contact with farmers who lived in far-
flung villages in Madhya Pradesh. ITC's E-
choupal was the result of this initiative.
25. So the fact remains that the rural market in
India has great potential, which is just waiting
to be tapped. Progress has been made in this
area by some, but there seems to be a long way
for marketers to go in order to derive and reap
maximum benefits. Moreover, rural India is
not so poor as it used to be a decade or so
back. Things are sure a changing