The document provides a comprehensive overview of The Coca-Cola Company, detailing its product portfolio, competitive landscape through Porter's Five Forces model, and a SWOT analysis highlighting both strengths such as strong brand identity and weaknesses like health concerns. It discusses strategies for tackling competition from Pepsi and the threat of substitutes, emphasizing innovation and customer loyalty. The document concludes with recommendations for expansion and enhancing product offerings to adapt to changing consumer preferences.

1. Prepared By :
Rahul Bisen
MU20MBA036
6/14/2021 1

2. • Introduction …………………………………….3
• Company Overview ………………………….4
• Product Portfolio ……………………………..5
• Porters Five Forces Model ………………..6
• SWOT Analysis ………………………………….14
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3.  Coca-Cola is a cola ( a type of carbonated soft drink )
Sold in stores, restaurants and vending machines.
It is produced by the Coca Cola Company(United States).
 The Coca Cola Company offer nearly 400 brands in over
200 Countries or territories, which shows it
recognisation.
 The Coca Cola Company (TCCC) only produces
concentrate syrup which is then sold to various bottlers
throughout the world who hold a Coca-Cola franchise.
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Introduction Of Coca-Cola

4. Type Soft Drink(Cola)
Manufacturer The Coca-Cola Company
Founder(s) John S. Pemberton
Country Of Origin United States
Introduced 1886
Area Served Over 200 Countries
Flavours Cola, Cola Green Tea, Cola Lemon,
Cola Lemon Lime, Cola Lime, Cola
Orange and Cola Rasberry.
Employees 92,400
Servings Per Day 1.6 Billion
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Company Overview Of Coca-Cola

5. 6/14/2021 5
Product Portfolio Of Coca-Cola

6. 6/14/2021 6
Porters Five Forces Model Of Coca-Cola

7. 6/14/2021 7
Porters Five Forces Model Of Coca-Cola
The Main Competitor Is Pepsi.
Some Other Brands Like Dr.Pepper
Because Of their Unique Flavours.

8.  How The Coca-Cola Company can tackle the Threats of New
Entrants
 By innovating new products and services.
 By building economies of scale so that it can lower the fixed cost per unit.
 Building capacities and spending money on research and development.
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Porters Five Forces Model Of Coca-Cola
 Growing a brand overnight is impossible.
 Significant Investments to me made.
 The level of customer loyalty in the industry is moderate and for
any brand to build customer loyalty it will take some time.
 To build a brand as big is a mammoth task requiring both capital
and skilled human resources.

9. .
Large number of suppliers
Small to moderately large size of
individual suppliers.
Forward integration difficult for the
suppliers.
Switching costs for Coca Cola not so
high
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Porters Five Forces Model Of Coca-Cola

10. .
Super Markets
Convenience Stores
Mass Merchandisers
Fountain
Vending machine
Restaurants and Food stores
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Porters Five Forces Model Of Coca-Cola

11.  Pepsi
 Fruit Juices
 Hot and Cold Beverages
 How The Coca-Cola Company can tackle the Threat of Substitute
Products / Services
 Service oriented rather than just product oriented.
 The core need of the customer rather than what the customer is buying.
 By increasing the switching cost for the customers.
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Porters Five Forces Model Of Coca-Cola

12. 6/14/2021 12
Implications of Porter Five Forces on The
Coca-Cola Company
Porters Five Forces Model Of Coca-Cola
By analyzing all the five competitive forces
 The Coca-Cola Company strategists can gain a complete picture
of what impacts the profitability of the organization in Beverages -
Soft Drinks industry.
 They can identify game changing trends early on and can swiftly
respond to exploit the emerging opportunity.
 By understanding the Porter Five Forces in great detail The Coca-
Cola Company 's managers can shape those forces in their favor.

13. Coca-Cola India has announced the
launch of two new products
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Launch Products Of Coca-Cola

14. 6/14/2021 14
SWOT Analysis Of Coca-Cola

15. 6/14/2021 15
SWOT Analysis Of Coca-Cola
Extended Global Reach Power of One Strategy
Strong Brand Identity Marketing through Sports
Greatest brand Association and
Customer Loyalty
Strong Corporate Social
Responsibility
Largest Brand Valuation Customer Loyalty
Dominant Market Share Iconic Youthful Brand
Highest Brand Equity Effective Marketing Strategy

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SWOT Analysis Of Coca-Cola
Aggressive Competition With
Pepsi
Overdependence on Food and
Beverages
Product Diversification Products Perceived as Unhealthy
Water Management Effects of Failed Products
Health Concerns Controversial Advertisements
Invest More in Technology

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SWOT Analysis Of Coca-Cola
Introduce New Products and
Diversify its Segments
Product Diversification
Increase Presence in Developing
Nations
Expand E-Commerce
Bring Advanced Supply Chain
System
Enhance Alliances and
Partnerships
Packaged Drinking Water Increase Healthy Options
Online Channels Introduce New Flavors
Market The Low Selling
Products
Acquisition of Energy Drink

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SWOT Analysis Of Coca-Cola
Changes in Consumer Tastes Competitors Adopt Technology More
Effectively
Water Usage Controversy Changes in Demographics
Packaging Controversy Government Laws and Regulations
Shortage Of Skilled Workforce Increasing Health Consciousness
Direct and Indirect Competition Economic Slowdown or Recession

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SWOT Analysis Of Coca-Cola

20.  Competitors: PepsiCo, Parle Agro Products
 Pepsi gives tough fight with almost similar
investment, advertisement, Strategies and
Products
 Parle resurges with refreshing drinks as Appy
Fizz, Fruity, LMN
 PepsiCo also has a snack product line including
Lays, Cheetos and Quaker OAT’s
 PepsiCo provide carbonated drinks, Fruit Drinks
and Packaged Drinking Water.
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Competitor Analysis Of Coca-Cola

21.  To Increase The Sales By At least 10%
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 Strategy 1: CSR Initiative
 Strategy 2: Festive Offer
 Strategy 3: Price Reduction
Competitor Analysis Of Coca-Cola

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SWOT Analysis Of Coca-Cola
Stepping into the Food Market Minimize Market Risk Exposure
Focusing on health-related
matters
Developing Markets to Grow
Revenues
Improving its Water Management
system
Improve Product Healthfulness
Expanding into developing
countries with humid
temperatures
Enhance Recycling Efforts

23. 6/14/2021 23
Eco Friendly Moves Of Coca-Cola

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