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(Rural penetration of Coca -cola) Hindustan Coca-Cola Beverages Pvt Ltd.  NAJIBABAD , BIJNOR, (U.P.)
COCA-COLA ENTERPRISE INC. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rural Market Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Decision was not surprising… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CCI’s Rural Mktg. Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rural market is more comfortable.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rural penetration  ,[object Object]
OBJECTIVES OF STUDY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF OUTLETS ,[object Object],[object Object],[object Object],[object Object]
VOLUME   ,[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL ,[object Object],[object Object],[object Object],[object Object]
INCOME GROUP ,[object Object],[object Object],[object Object],[object Object]
MY ROLE IN PROJECT  ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT PROFILE   ,[object Object],[object Object]
In the Cola Section: ,[object Object]
In the Orange & Apple section:   ,[object Object]
In the juice section : ,[object Object]
BRANDS TAGLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND AMBASSDORS ,[object Object],[object Object],[object Object],[object Object],[object Object]
PACKAGING DETAILS 1.2 LTR 1 LTR 600ML 2 LTR 250ML 200ML 300ML PACK SODA LIMCA SPRITE FANTA  THUMSUP COKE MAAZA YES YES NO YES NO NO NO YES YES YES NO YES YES YES YES YES YES YES NO NO YES NO NO YES NO YES YES YES YES YES NO YES YES YES YES NO NO NO NO NO NO YES YES YES YES
NUMBER OF BOTTLES IN A CASE   1.2 LTR 1 LTR 600ML 2 LITRES 250ML 200ML 300ML PACK NO.OF BOTTLES IN A CASE 12 6 24 9 24 24 24
ADVERTISING ,[object Object],[object Object],[object Object]
PROMOTION BY THE COMPANY ,[object Object],Lucky Coupon Dinner with kings XI Punjab
CONT……….. ,[object Object]
PROMOTION DURING OFF SEASON ,[object Object]
RESEARCH METHODOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling plan ,[object Object],[object Object],[object Object],[object Object]
ANALYSIS ,[object Object]
IS the regular supply of coca-cola
HOW MUCH HAS THE VISIBLE PRODUCT?
LEADING BRAND OF COCACOLA
CHANNEL OF COKE
OUTLET BELONG TO WHICH CLASS
Scheme by distributor
MARKET SHARE
Which scheme prefer
FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTS ,[object Object],[object Object],[object Object],[object Object]
Cont……….. ,[object Object],[object Object],[object Object],[object Object]
SUGESSTIONS ,[object Object],[object Object],[object Object],[object Object]
Continue….. ,[object Object],[object Object]
[object Object],[object Object]

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