these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In IndiaAdventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions.
one of the most valuable companies in the world. its brand equity about 79.2 billion dollars. This valuation includes the brand value, the factories, its assets around the world and its operations cost and profit of coca cola.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
20. PACKAGING DETAILS 1.2 LTR 1 LTR 600ML 2 LTR 250ML 200ML 300ML PACK SODA LIMCA SPRITE FANTA THUMSUP COKE MAAZA YES YES NO YES NO NO NO YES YES YES NO YES YES YES YES YES YES YES NO NO YES NO NO YES NO YES YES YES YES YES NO YES YES YES YES NO NO NO NO NO NO YES YES YES YES
21. NUMBER OF BOTTLES IN A CASE 1.2 LTR 1 LTR 600ML 2 LITRES 250ML 200ML 300ML PACK NO.OF BOTTLES IN A CASE 12 6 24 9 24 24 24