The document discusses various color modes (CMYK, RGB) and file formats (JPEG, TIFF, PDF) relevant for print and digital design, emphasizing the importance of using RGB for screens and CMYK for print. It provides insights on file size, resolution, and the preferred formats for different media, concluding that following printer specifications is crucial. Additionally, the document surveys industry practices related to image and document submission in yearbook and newspaper production.

1. CMYK vs. RGB, JPEG vs TIFF, PDF vs. IDD
By Bradley Wilson, Ph.D.
bradleywilson08@gmail.com
@bradleywilson09

2. Color modes
• CMYK – cyan, magenta, yellow and black
• Used in the printing process
• For reflected light
• A subtractive process
• RGB – red, green and blue
• Used when the output is a monitor (TV, computer screen, etc.)
• For transmitted light
• An additive process
• Hexadecimal – red, green and blue
• Simply a re-numeration of the RGB model
• #ffffff = white, #ff0000 = red, #00ff00 = green, etc

3. From designer Mike Williams
Most designers think if they are designing FOR print they should use
CMYK, or FOR screen use RGB.
Instead, they should be thinking if they are looking at color ON
screen use RGB, and if they are checking color ON a print use
CMYK. While working on a screen keep the colors RGB and before
sending the files to proof and print convert to CMYK.
You just cannot trust CMYK colors on a screen. Period.

4. From designer Andrew Kelsall
• RGB files are about 25 percent smaller
than CMYK.
• Many filters and functions are only
available to use in an RGB color mode in
Adobe Photoshop and similar programs.
• The RGB color gamut is larger than
CMYK
• Working in RGB means that the images
are Web-ready with no color conversion
(as opposed to designing for print in
CMYK and converting the color to RGB
for web-use).

5. Photo file formats
• EPS
• GIF
• JPEG
• PNG
• PSD
• TIFF
• Raw

6. Photo file formats
• EPS — Encapsulated PostScript
• GIF — Graphic Interchange Format
• JPEG — Joint Photographic Experts Group
• PNG — Portable Network Graphics
• PSD — Photoshop Document, the native format for Photoshop
• TIFF — Tagged Image File Format
• Raw — raw, uncompressed data (not an acronym)

8. SOURCE: Know Your File Types: When to Use JPEG, GIF, & PNG
http://www.whoishostingthis.com/blog/2014/12/06/jpeg-gif-png/

9. Other file formats
• IDD — Adobe InDesign native format
• PDF — (Adobe) Portable Document Format

10. JPEG vs. Raw
http://www.photo.net/learn/raw/

11. JPEG vs. Raw
• JPEG is faster
• JPEG files are smaller
• JPEG is a compression scheme (so is TIFF)
• Raw files require post-exposure processing
• Bob Atkins: “You lose nothing by shooting raw except for time and
the number of images you can fit on a memory card.”

12. Printing terms and formulas
• LPI — lines per inch; the number of halftone lines in a published
photo (LPI=DPI * 10%)
• DPI — dots per inch; the number of dots in an image formed by a
laser printer or imagesetter (ex: 600dpi, 1200dpi)
• PPI — pixels per inch; a pixel is the smallest component of a digital
image (PPI=LPI*2)
• So, if you’re printing in a newspaper at 85LPI then
the PPI = 85LPI * 2 = 170PPI.
• So, if you’re printing in a yearbook at 150LPI then
the PPI = 150LPI * 2 = 300PPI.

13. So…
• So, if the maximum data your printer can print is, say, 85LPI for the
typical newspaper, why capture information at greater than 170PPI?
• 4”x6” photo
• RGB, JPEG =12, 300ppi — 196KB
• RGB, JPEG =12, 150ppi — 92KB
• CMYK, JPEG =12, 300ppi — 788KB
• RGB, TIFF, 300ppi — 6.2MB

14. Scenario: Do you get it?
• You take a picture with a
digital camera. It comes in
as a 17”x22” RGB JPEG file
right out of the camera at
72PPI. (Incidentally, this is a
5.55 MB file.)
• What is the largest size it
can be used in the
yearbook?
• Turn OFF resampling in
Photoshop and type 300 in
the Resolution field.
• Notice that the Image Size
didn’t change.

15. Extension
• Can you run that photo as a
dominant, 8”x10”? What are the
ramifications for doing so? An
8”x10” photo at 300ppi would
be a 23.4 MB file.
• Can you run it as a 2”x3”
photo? What should you do?
Why?
• Notice that the finished result is
a 2.11 MB file and will have to
be cropped to fit 2” x 3”.

16. How do you compare?
• Pick one of your publications.
• What file format do you submit pages to the printer?
PDF. InDesign. PageMaker. QuarkXPress. Online only.
• What file format do you save photos for use in that
publication? PNG. PSD. JPEG. TIFF. EPS.
• In what color mode do you save your color photos?
RGB or CMYK.
• At what resolution do you save your photos?
72PPI. 85PPI. 130-170PPI. 266-300PPI.
I have no idea. Other.

17. Newspapers: file format
PDF IDD
PM6 QXP
PDF
IDD
PM6
QXP
Online only
PDF is the
best answer
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

18. Yearbooks: file format
PDF IDD PM6
QXP
PDF
IDD
PM6
QXP
Online
PDF is the
best answer
PDF IDD PM6
QXP Online
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

19. Newspapers: photo format
PSD JPEG
TIFF EPS
PSD
JPEG
TIFF
EPS
PDF
PSD JPEG TIFF
EPS PDF
JPEG is the
best answer
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

20. Yearbooks: photo format
PSD JPEG
TIFF EPS
PSD
JPEG
TIFF
EPS
PSD JPEG
TIFF EPS
PSD
JPEG is the
best answer
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

21. Newspapers: resolution
72 85
130-170 266-300
72
85
130-170
266-300
72 85
130-170 266-300
170ppi is the
best answer
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

22. Yearbooks: resolution
72
130-170
266-300
72
130-170
266-300
72
130-170
266-300
300ppi is the
best answer
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

23. Newspapers: color mode
RGB CMYK
RGB
CMYK
RGB CMYK
RGB is the
best answer
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

24. Yearbooks: color mode
RGB CMYK
RGB
CMYK
RGB CMYK
RGB is the
best answer*
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers

25. What do the companies recommend?
JPEG
CMYK
300ppi
JPEG, TIFF, PSD
RGB, CMYK
300 ppi
“We will convert files to CMYK so anyone that
want to see if there is a slight color shift with
their images should convert before supplying
to us.” • Paul Friesen
RGB
“Our pre-press admin system manages
them to CMYK” • Mike Cobb
JPG, TIFF or PNG (no PSD)
300ppi
RGB
“The Prinergy process in the plant, the final
step before plates are made, converts to
CMYK using our profiles to get the best color
possible.” • Gary Lundgren
JPG
300ppi

26. Who prints the yearbook?
Herff Jones Jostens
Lifetouch Taylor
Walsworth Other
Herff Jones
Jostens
Lifetouch
Balfour
Walsworth
Other
Friesens
SOURCE: Spring 2006 survey of 124 advisers
and spring 2009 survey of 138 advisers
and spring 2013 survey of 160 advisers
Herff Jones Jostens
Lifetouch Taylor
Walsworth Other
Friesens

27. Conclusions. Thoughts.
• Always do what your printer tells you.
• For native InDesign files, it seems as though CMYK, JPEG is the
preferred format for newspapers but for only about half of
yearbooks. Change to JPEG from TIFF is significant. RGB is
gaining ground. For PDF files, JPEG, CMYK leads in both media.
• Still have to ship fonts and linked files with native files. Missing links
alone result in about a 23 percent error rate.
• Vast majority of newspapers submit their pages as PDF files. Why
not yearbooks?
• Move to online submission of yearbook pages (usually a form
of PDF) and online-only newspapers is significant.

28. Contact me
By Bradley Wilson, PhD
bradleywilson08@gmail.com
bradleywilsononline.net • @bradleywilson09
©2015