This document provides an overview of design principles for publications. It discusses concepts like consistency, contrast, modular design, grids, fonts, and color. It emphasizes creating an internal consistency within a design while also using external contrasts. Modular design encourages grouping related visual elements together in rectangular blocks. The document provides guidelines for column widths and outlines best practices for layout, headlines, images, and white space. Overall, the document is an instructional guide for designers, outlining key foundational concepts to consider for an effective publication design.

1. DESIGN WITH
BY BRADLEY WILSON, PH.D.
©2022
Flair
What’s new.What’s hip.
What’s happenin’

2. QUICKOUTLINE
• Fundamental Concepts
• Basic Design
• Modular
• Grid
• Fonts
• Color
• Headline design
• Captions

3. Consistency
Contrast
TWOWORDSTOREMEMBER

4. Design is about internal
consistency.
CONSISTENCY

5. Look for consistency in
font usage, color, white
space, margins.
CONSISTENCY

7. Design is about
external contrast.
CONTRAST

8. Look for contrast in font
usage, color, size,
shape.
CONTRAST

10. What is the first thing
you put on the
document layout?
DESIGN
Page/column structure.

11. Followed by:
Dominant visual
Photos of contrasting size / shape
Type
White space
DESIGN

12. HEADLINE
BODY COPY
BYLINE
CAPTION
JUMP LINE
MODULARDESIGN

13. Dominant
visual (vertical)
Secondary
visual
(horizontal)
Third visual
(small)
MODULARDESIGN

14. • Photos, art, headline, caption, copy all
packaged as a unit.
• Keep copy in rectangular blocks
• Even columns
• L shapes (not upside down L)
• U shapes (not upside down U)
• Headlines cover entire module
• Easy to move modules around
MODULARDESIGN

17. • IDEAL column width = 1.5 alphabets
abcdefghijklmnopqrstuvwxyzabcdefghijklmn
• 1.5 x point size in picas
• 10 pt. type, IDEAL column width =
10 * 1.5 = 15 picas
MODULARDESIGN

18. • MINIMUM column width = 1 alphabets
abcdefghijklmnopqrstuvwxyz
• 1 x point size in picas
• 10 pt. type, MINIMUM column width =
10 * 1 = 10 picas
MODULARDESIGN

19. • MAXIMUM column width = 2 alphabets
abcdefghijklmnopqrstuvwxyzabcdefghijklmn
opqrstuvwxyz
• 2 x point size in picas
• 10 pt. type, MAXIMUM column width =
10 * 2 = 20 picas
MODULARDESIGN

20. • Readers are lazy.
• Readers are stupid.
• If you give them an excuse
to skip something, they will.
• If you give them a chance to
be confused, they will be.
MODULARDESIGN

22. Avoid upside down modules

23. In a vertical module:
Photo
Caption
Headline
Story
MODULARDESIGN

24. PHOTO
(dominant visual)
Caption
Headline
Byline
Pull quote
Sarah Crowder,Jaclyn Harris
The Talon News
Argyle High School (Texas)
Stacy Short, adviser
Story

25. • Photos, art, headline, caption, copy all
packaged as a unit.
• Keep copy in rectangular blocks
• Even columns
• L shapes (not upside down L)
• U shapes (not upside down U)
• Headlines cover entire module
• More effective use of white space
• Generally 8-15 columns per page
GRIDDESIGN

35. Lazaro Gamio
The Reporter, Miami Dade College, North Campus, Miami, Fla.

39. Journal & Courier
Jan. 10, 2013

40. New York Times
Jan. 10, 2013

41. • Conservative use of color.
• Develop a color palette.
• Colors have meaning.
Avoid color vomit.

42. ONLINE
https://color.adobe.com/create/color-wheel
ADOBE INDESIGN
ADOBE ILLUSTRATOR

44. Elevate Magazine
Regis Jesuit High School
Nicole Arduini,Adam
Dawkins, Maria Lynch, Sara
Hildreth, advisers

45. Editorial
The staff’s opinion

47. • Conservative use of fonts.
• Develop a font style palette.
• Fonts have meaning.
Avoid font vomit.
44th President
American Typewriter
Baskerville
Bodoni
Brandon Printed
Chalkboard
Cochin
Dolphins
Hoefler Text
Minion Pro
Mrs. Eaves
Palatino
Rockwell
Stone Sans
Vitesse

48. “Titans are united. Even
within our own separate
groups, we are still one
big family.”
I get to be in the school
everyone wants to be in.
ODYSSEY 2018
WANNA
BE US.
“I work hard, and I
don’t let anything get
in my way.”
YOU
WANNA
BE US
ORANGE
CITY,
FLORIDA
ODYSSEY
2018
University
High
School
VOLUME
8
YOU

49. 6 7
Section divider
Theme
HEALTHY
LIFESTYLES
page 40
STUDENT
SECTION
page 14
SOCIAL MEDIA
page 122
FFA CLASS
page 114
HOMECOMING
page 22
MILITARY EXPO
page 126
BOWLING
page 30
NATIONAL
HONORS
SOCIETY
page 56
COMPETITIONS
page 98
YOU’RE GOING
TO WANNA
TRY THIS
“I feel at home when
I’m at school,” junior
Kenneth Hughes said.
“I still have more
memories to come
during these next
two years that I
have here,” sophomore
Kayla Kurtiz said. “I
hope as an adult I
never forget the great
friends that I have.”
“The only
time I felt proud of myself
this school year was when I checked the
cast list for the fall one acts, and I saw my
name at the top of the paper next to a big
part,” sophomore Tammy Nguyen said.
Get ready for this,
because we don’t settle for average, and it
shows. Bowling didn’t just have a winning
season, they won states and went to nationals.
Wanna join the football team? Just talk to
Lorenzo Lingard. You know, the five-star Miami
commit.
Or maybe golf’s your game. You might wanna
talk to Ethan Werblo. Yeah, he’s sponsored.
Hey, there’s a pep rally today.
Can you send me the bell schedule?
Watch out for Maximus running with the flag.
They all saw us pull up on Friday nights, but
we weren’t scared. We’ve always loved the
limelight. I mean, have you seen our
new weight room?
Sitting on the sidelines, standing in the crowd,
or down on the field, in the middle of all the
action,
You’re going to wanna try this
BOARD WORK In SLS class, sophomores Miranda Bauchle and Jonathan
Lima both check off on the white board that when they get to college,
they look forward to meeting new people. They were assigned to
consider what they want for their future in college. “This class is
important because it’s helping me decide if I want to dual enroll, and
how to handle the college life,” Bauchle said. Photo by Alexus Cleavenger.
GIVE BLOOD There is not any discomfort in giving blood for sophomore
Alexis Jean as she donates for the fourth time this year. “I like donating
blood, because I know a lot of people need it,” Jean said. “I try to do it as
often as I can.” Photo by Camille McNairy.
READY FOR IT With one out, trailing by one in the home opener against
Lyman, coach Anthony Norman brings in senior, pitcher Benjamin
Gaul for relief. Pitcher Jonathan Jackson gave up a run and the team
was not producing against Lyman’s pitcher, so Gaul came in an attempt
to keep the score close. “I just came in there, threw strikes, and got us
out of the inning,” Gaul said. “I had to do what I had to do, and work out
of the situation I was in. You have to be mentally prepared and have
confidence that your pitches are going to work and be ready. We won
that game.” Photo by Grace Rooney.

50. 7
Section divider
HEALTHY
LIFESTYLES
page 40
STUDENT
SECTION
page 14
SOCIAL MEDIA
page 122
FFA CLASS
page 114
HOMECOMING
page 22
MILITARY EXPO
page 126
BOWLING
page 30
NATIONAL
HONORS
SOCIETY
page 56
COMPETITIONS
page 98
YOU’RE GOING
TO WANNA
TRY THIS
“I feel at home when
I’m at school,” junior
Kenneth Hughes said.
“I still have more
memories to come
during these next
two years that I
have here,” sophomore
Kayla Kurtiz said. “I
hope as an adult I
never forget the great
friends that I have.”
“The only
time I felt proud of myself
this school year was when I checked the
cast list for the fall one acts, and I saw my
name at the top of the paper next to a big
part,” sophomore Tammy Nguyen said.
Get ready for this,
because we don’t settle for average, and it
shows. Bowling didn’t just have a winning
season, they won states and went to nationals.
Wanna join the football team? Just talk to
Lorenzo Lingard. You know, the five-star Miami
commit.
Or maybe golf’s your game. You might wanna
talk to Ethan Werblo. Yeah, he’s sponsored.
Hey, there’s a pep rally today.
Can you send me the bell schedule?
Watch out for Maximus running with the flag.
They all saw us pull up on Friday nights, but
we weren’t scared. We’ve always loved the
limelight. I mean, have you seen our
new weight room?
Sitting on the sidelines, standing in the crowd,
or down on the field, in the middle of all the
action,
You’re going to wanna try this
Sans serif
Big and small
Serif
Accent
A cursive

51. “I have an eye for
colors. I try to get
my hands on as
much colors as
possible. I don’t
like blending in
with everybody
else.”
JUSSEN
JESNI, 11
“I prefer old styles
because it’s cheaper, and
it’s a nice looking style to
follow.”
“It all comes
around eventually,
and this will all
be cooler than
everything else
soon.”
“I wear these
clothes because
it reflects my
personality and
who I am.”
ANDREA
FEBRES, 12
“I choose these
outfits because
they show where I
come from. I stand
out.”
AKINJAH
AGEDAY, 12
“There’s a variety
of styles and
patterns that I
can choose from
that are vintage.
Everything that’s
vintage looks
good.”
ARIANNA
GRIGGS, 10
“The style just
looks effortless,
and I feel like that
type of style really
pops.”
ANNA
FOLSOM, 12
PAST
TRENDS
MAKE A
COMEBACK
“There are many
things in fashion
that attract me like
bright clothing and
unique garments.
I like to stick to
that.”
“You don’t see
people wear these
things often,
so it makes me
unique.”
ALYSON
HENDRICKSON, 12
SANJIN
MORANJKIC, 10
DEVON
FOSTER, 12
16 17
90’s Clothing Trends
Student Life
THE RETURN OF THE 90’S
Oversized denim
jacket
frayed denim skirt
bandana scarf
radiator glasses
Photos by Joriam Feliciano and Cierra Stark.
ANEJOALIE
MARRERO,10

52. Chopitlike
“It’s Capri salad, and it has
tomatoes and mozzarella cheese,
but it has stuff in the cheese,” senior
Yahaira Torres said. Photo by Morgan
Costner.
“The square sandwiches are tuna,
the chicken the circle one’s, and
tuna should also be tuna,” senior
Samantha Corado said. “The garnishes
are radish with olives the other
one has cilantro with tomato and
the other is a pepper,” Photo by
Morgan Costner.
ONE MAN SHOW With great care, junior Dean Revlett
unpacks the food for the debutante tea. Revlett was
ecstatic to present their creations to the personalities
attending. “My favorite part about catering events is
meeting different people and meeting a bunch of old
people who are nice to me,” Revlett said.
Photo by Morgan Costner.
CULINARY STUDENTS PREPARED FOOD
AND BEVERAGES FOR A DEBUTANTE TEA
Tying their aprons, culinary students
prepared to serve the guests at the
debutante tea. Food was placed on platters
and the tea and coffee brewed for the
debutante tea.
“The event was a debutante tea,” chef
Amber Van Mansfeild said. “It wasn’t
their coming out party. They were already
debutantes, they had already gone to
college and they came back and had a big
tea for them. It was a ceremony where they
were being bestowed some honor and we
were lucky to be apart of that.”
Prior to the event, students prepared
themselves and their food, in order to
promote a positive first impression of their
uniforms and work ethic.
“Before we went there, we had to
prepare all the food,” senior Selena Wollins
said. “We had to make the food then set it
up on trays so when we got there we can
place it all out.”
Despite the extravagance in the air, the
students kept their heads on straight, and
treated it like a normal day.
“Everyone was socializing and having
smiles on their face,” junior Dean Revlett
said. “It was bright and in a home where
it’s cozy.”
IT’S HOT
THREE MUSKETEERS To set up in time for the debutante
tea, senior Bry’nesha Seymore, senior Angelis
Loperena and junior Selena Wolins work together.
The platters they prepared were stunning on the
tables of the debutante tea. “I love seeing how our
overall finished product and our hard work paid
off,” Loperena said. Photo by Morgan Costner.
60 61
Culinary
Academics & Clubs
Story by Morgan Costner
FINAL TOUCH Working to make everything presentable
senior Carlos Negron and chef Amber Van Mansfeld
make last minute changes. The details of the
dish came together in a way that was more than
satisfactory. “I joined the culinary club because
of my passion for cooking and the excitement of
different cuisines,” Negron said. Photo by Morgan
Costner.

53. DO YOU SPEAK
GERMAN Despite having difficlty with
German grammatical rules, senior Ryan
Ayala found that German had it’s easy
parts too like conjugating verbs. Ayala had
a few reasons why learning this language
was important. “My brother had joined the
army previously and his first deployment
was in Germany so I though it would be
nice to learn German,” Ayala said. “Since I
already had some knowledge of spanish,
learning German was a little bit easy.”
Photo byEmily Edwards.
AMERICAN SIGN LANGUAGE Senior Jessica
Jaynes is in her second year of American
Sign Language and although she has not
met a Deaf person, she still appreciates her
knowledge of the language. “I’ve always
liked [American Sign Language],” Jaynes said.
“I thought it was pretty nifty, because it
gives you the opportunity to talk to people
you wouldn’t normally talk to without
some extra help. The grammer [is the
most difficult part]. They put their words
backwards and the word order with the
time going first and there are different ways
to write stuff.” Photo by Emily Edwards.
AMERICAN SIGN LANGUAGE Junior
Hunter Honan is in his second year of
American Sign Language. Although
somethings can be challenging, having the
teacher demonstrate signs has helped him
learn the language. “I enjoy [American Sign
Language] because learning the new signs
is enjoyable,” Honan said. “The glossing is very
difficult. Glossing is where you have to
capitalize [all the words]. It’s unlike normal
writing. It’s very different.“ Photo by Emily
Edwards.
my language?
SEPEDI Knowing two languages can be
difficult for students, but junior Moloko
Maleka knows four languages: Sepedi,
Setswana, English and Setsonga. “Knowing
these languages is beneficial if I travel
around South Africa to different places,
then I can communicate with the people
easier,” Maleka said. “I learned Sepedi [and
english] at the same time, but I guess I got
my training with Sepedi because that’s
the language we use at home.” Photo by
Morgan Costner.
GERMAN Although she has trouble with
the pronunciation of German words,
senior Hannah Lamb saw German as an
option for a foreign language and took
it. “I decided to [learn] German because
it’s the most interesting language that was
available [at University High],” Lamb said.
“Pronunciation is hard, because it is a very
literal language. You could say bicycle and
have 17 adjectives to describe that bicycle.”
Photo by Emily Edwards.
ITALIAN Online resources, like Youtube
and Rosetta Stone coupled with his
grandma’s own teaching, aided sophomore
Elijah Leon in learning Italian. Leon’s
passion for the country moved him to
pursue acquiring the language. “I love the
country,” Leon said. “I love the cities. I love
watching the sports they play there and I
am a little bit Italian. The most difficult
part [of Italian] is trying to remember
some of the different words and phrases
that they use and the different accents. The
easiest part has been that some of the words
are similar to Spanish and English, and
so seeing those words that are similar and
comparing it is easy to remember them.”
Photo by Emily Edwards.
SPANISH Freshman Cristal Tejeda-Castro
understands that while it can be hard to
learn Spanish, it can benefit you to know
the language, especially for the future. “In
Spanish one word can mean a lot of other
things and people can really get confused,”
Tejedacastro said. “I want to learn the history
[of Spanish] because I speak it and my
family speaks it and here around school,
so I really want to know where it came
from and how it developed. I recommend
others to learn Spanish to learn new things
and in the future while you’re getting a job
you will be more recommended and have
more opportunities because you speak two
languages.” Photo by Emily Edwards.
ARABIC Growing up in a household that
spoke both English and Arabic helped
junior Sajah Yousef learn to fluently speak
Arabic. “I learned [Arabic] and English
at the same time,” Yousef said. “I think it’s
better to know more languages than one
so you can understand things when you go
traveling and so you can speak to family. [If
you want to learn] I would say get a good
teacher.” Photo by Emily Edwards.
With three different language courses offered at University High,
students had the opportunity to expand not only their knowledge of
the world around them, but also the people in it.
There are also students like junior Elianeth Alicea who can speak
two languages fluently already, but decide to add on one more
because they’re interested in learning about various cultures. Alicea
fluently speaks English and Spanish, but she is currently learning
American Sign Lanaguage.
“Knowing more than one language allows you to communicate
with different types of people,” Alicea said. “Not only that but it
makes you feel like your world gets smaller and smaller the more you
get to know and it’s just really fun to get to meet different people
from different backgrounds and it’s just really beneficial for oneself.”
In addition to being able to meet new people and learn their
stories, knowing various languages gives students the chance to travel
more and not feel like an outsider.
“When you know multiple languages it helps you if you leave
the country, because then you are more comfortable and you have
somewhat of an idea of what is going on around you,” sophomore
Adrian Edwards said. “I am trying to learn Spanish so that when I
leave the country to visit my family in the Dominican Republic, I can
communicate with not only them but the people there.”
Story by Emily Edwards
BARKING DOGS DON’T BITE
I LOVE YOU SO MUCH WORK MAKES LIFE SWEET ELEVATOR
CRAZY
ALL YOU HAVE TO DECIDE IS
WHAT TO DO WITH THE TIME
THAT IS GIVEN TO YOU
78 79
Languages Around Campus
Academics & Student Life

54. • Remember, the headline summarizes the
story. It may be all that the reader reads.
• Visually appealing and eye-catching.
• Design consistently within a section.
• Establish hierarchy with biggest/boldest
at top of page
• Vary type of headline, using kickers,
overlines, etc. for visual contrast.
HEADLINES

55. HEADLINES
One line
Two lines
Band wins
state contest
Band wins state contest

56. Overline
Underline
You win some, you lose some
Football team loses championship in last quarter
For Rachel Gonzalez, prom night was as bad
Only in her wildest dreams
HEADLINES

57. Wicket
Tripod
Band wins
‘Intramural sports give me
a chance to play sports
I normally couldn’t’
Jocks of all kinds
Group beats 1,400 other musicians
for Contraband title
HEADLINES

58. • Touch the photo, generally below it.
• Contain at least two sentences, so make sure you save
room. Don’t forget the kicker and photo credit.
• Set to contrast with body copy, often in same font as
headlines.
• Are not on top of photos.
CAPTIONS

60. • At top of story.After editor’s notes. Before
beginning of copy.
• Never optically larger than body
copy; draw attention to the story, not the
author.
• Design should reflect design theme of
publication making use of accent font,
screens, rule lines, etc. found in
nameplate.
BYLINES

61. ! By Tyler Dukes
By Geoff Peggs
Editor
By Mark Murray
Editor
By Tammy Patton
EDITOR
By Sheila Gould
Sports Editor
BYLINES

62. QUICKREVIEW
• Design is about internal consistency.
• Design is about external contrast.
• Copy was meant to be read.
• Set captions to contrast with copy and don’t forget
the photo credit.
• Have some fun with headlines. Inform and
entertain the reader.
• Every page/spread should have a center of visual
interest and from there, the designer should
control how the viewer’s eye moves.

63. DESIGN WITH
Flair
By Bradley Wilson, PhD
bradleywilson08@gmail.com
bradleywilsononline.net • @bradleywilson09