This document discusses color modes used in design, including CMYK, RGB, hexadecimal, and HSB. It provides information on when each color mode should be used and what they are used for. CMYK is used for printing and is a subtractive process. RGB is used for screens and is an additive process. Hexadecimal is a renumbering of RGB values. Additional summaries from designers recommend working in RGB and converting to CMYK for print, as RGB has a larger color gamut and files are smaller. Colors can also have symbolic meanings associated with them.

1. BY BRADLEY WILSON, PH.D.
©2022
COLOR
Designing with

2. COLORMODES
• CMYK – cyan, magenta, yellow and black
• Used in the printing process
• For reflected light
• A subtractive process
• RGB – red, green and blue
• Used when the output is a monitor (TV, computer screen, etc.)
• For transmitted light
• An additive process
• Hexadecimal – red, green and blue
• Simply a re-numeration of the RGB model
• #ffffff = white, #ff0000 = red, #00ff00 = green, etc

3. HSB — Hue, Saturation and Brightness
CMYK — Cyan, Magenta, Yellow, Black;
used in printing
RGB — Red, Green, Blue;
used in computer/television monitors

4. FROM DESIGNER ANDREW KELSALL
• RGB files are about 25 percent smaller
than CMYK.
• Many filters and functions are only
available to use in an RGB color mode in
Adobe Photoshop and similar programs.
• The RGB color gamut is larger than
CMYK
• Working in RGB means that the images
are Web-ready with no color conversion
(as opposed to designing for print in
CMYK and converting the color to RGB
for web-use).

5. FROM DESIGNER MIKE WILLIAMS
Most designers think if they are designing FOR print they should use
CMYK, or FOR screen use RGB.
Instead, they should be thinking if they are looking at color ON screen
use RGB, and if they are checking color ON a print use CMYK. While
working on a screen keep the colors RGB and before sending the files
to proof and print convert to CMYK.
You just cannot trust CMYK colors on a screen. Period.

6. COLOR
Colors have
meaning

7. RED: loss, bad, blood, violence, anger,
danger, action, energy
GREEN: life, renewal, nature, energy,
rebirth, prosperity, good, freshness
ORANGE: optimism, adventure,
creativity, success, determination, autumn,
caution
PINK: youth, health, playfulness,
feminine, love, romance, friendly
BROWN: strength, reliability, sad,
depressing, poop, soil, fertility

8. Yellow is the color
of the mind and the
intellect. It is
optimistic and
cheerful. However it
can also suggest
impatience, criticism
and cowardice.
Yellow is also the
suicide prevention
color.
Yellow is the color
of the mind and the
intellect. It is
optimistic and
cheerful. However it
can also suggest
impatience, criticism
and cowardice.

9. Red is the color of
energy, passion, action,
ambition and
determination. It is also
the color of anger and
sexual passion. Bad.
Negative. Hot.

10. Little Rock
Central
High
School,
Arkansas

11. ONLINE
https://color.adobe.com/create/color-wheel
ADOBE INDESIGN
ADOBE ILLUSTRATOR

15. COVID19PANDEMICTIMELINE ELEVATE 11
ELEVATESPRING
10 ELEVATE SPRING
DOZENS OF PEOPLE IN
WUHAN, CHINA
are admitted to the hospital
over pneumonia like
symptoms. Many of which
were connected to Wuhan’s
Huanan Seafood market.
BETWEENDECEMBER
12AND29,2019
JANUARY11,2020
CHINA REPORTS ITS
FIRST DEATH due to the virus.
A 61-year-old man who purchased
goods from the Huanan Seafood
Market, died of heart failure on
January 9.
OUTBREAK
THE NBA SUSPENDS ALL
BASKETBALL GAMES after Jazz
center Rudy Gobert tests positive
for the virus. Oscar-winning actor
Tom Hanks announces that he and
his wife have tested positive for
COVID-19.
PRESIDENT TRUMP
ANNOUNCES RESTRICTIONS
on travel from Europe into
the US applies to foreign
nationals and not American
citizens for thirty days.
JANUARY13,2020
THE WHO ANNOUNCES
the first case of novel
Coronavirus not located in
China. Thailand announces
one of its citizens who
traveled to Wuhan
contracted the virus.
JANUARY21,2020
WASHINGTON
STATE
ANNOUNCES
ITS FIRST CASE
OF THE NOVEL
CORONAVIRUS,
THE FIRST CASE
IN THE U.S. THE
CASE BELONGED
TO A MAN IN
HIS THIRTIES
WHO RECENTLY
TRAVELED TO
WUHAN.
MARCH11,2020
THE WHO ANNOUNCES
the Coronavirus as a
pandemic, the first caused
by a Coronavirus. Turkey,
the Ivory Coast, Honduras,
Bolivia, the Democratic
Republic of the Congo,
Panama, and Mongolia all
confirm their first cases.
FEBRUARY8,2020
THE FIRST US
CITIZEN DIES OF
CORONAVIRUS IN
WUHAN.
MARCH13,2020
COLORADO
ANNOUNCES ITS
FIRST DEATH
due to COVID-19, a
woman in her 80s
with underlying health
conditions in El Paso
County.
MARCH24,2020
JAPANESE OFFICIALS
and the International
Olympic Committee declare
the Olympics postponed
until 2021. The only other
times the Games did not
go on as planned were in
1916, 1940, and 1944
which were all canceled
because of World Wars.
MARCH25,2020
GOVERNOR POLIS
announces a statewide
stay at home order,
while cases in Colorado
top 1,000.
MARCH26,2020
The US becomes the country with the
most reported cases with at least
82,321 confirmed cases and over
1000 deaths. Montana announces a
stay at home order. The Indianapolis
500 is postponed until August 23.
APRIL8,2020
WUHAN REOPENS AFTER A
76-DAY LOCKDOWN.
APRIL18,2020
MASS PROTESTS
LOCALLY AND
NATIONWIDE DEMAND
THE END OF STAY AT
HOME ORDERS.
MAY3
2020
TOTAL POSITIVE
TESTS IN THE
WORLD ALMOST 7
MILLION,
total deaths almost
300,000.
The US has the most
confirmed cases with
almost 1.2 million
positive tests.
MARCH5,2020
COLORADO
CONFIRMS its
first two cases of
COVID-19.
MARCH11,2020
This photo of the scene
perfectly captured the
ongoing tension in the US
amid the Coronavirus
pandemic: Demonstrators
are fighting against
stay-at-home orders and
demanding states be
reopened, while health
care workers are risking
their lives fighting against
the deadly pandemic
that has taken more than
77,000 lives in
the country.
Statistics from World Health
Organization as of May 8, 2020
photo by Alyson McClaran, Freelance
Photographer
The U.S. death toll from the coronavirus climbed to more than
62,000 with the number of infections now over 1 million.
1-2 cases
Coronavirus cases in U.S.
3-9 cases 10-25 cases 25-100 cases
100-1,000 1,000-5,000 5,000+
CA
2,047
OR
103
OR
103
WA
814
NY 24,069
NY 24,069
VT
50
VT
50
CT 2,257
DC 231
PR 56
DE 152
RI 279
MA 3,562
ME 55
NH 72
PA 2,541
NJ 7,228
MD 1,192
IL
2,355
IL
2,355
MO
352
MO
352
AK
61
AK
61
IN
1,175
IN
1,175
OH
975
OH
975
MI
3,789
MI
3,789
WI
316
WI
316
KY 240
TN 119
FL
1.314
AL
279
GA
1,140
VA
581
VA
581
WV
46
WV
46
SC 244
NC 408
TX
802
TX
802
LA
1,905
LA
1,905
MS
261
MS
261
KS
134
OK
230
SD
21
ND
19
NE
70
MN
371
IA
170
(DEATHS)
CO
777
CO
777
NV
243
NV
243
AZ
330
AZ
330
UT
46
UT
46
NM
123
NM
123
AK
9
AK
9 HI
16
HI
16
ID
63
ID
63
MT
16
MT
16
WY
7
WY
7
As of noon, ET, May 1 Source: worldometers.info, Johns Hopkins CSSE
Graphic: Staff, TNS
FEBRUARY11,2020
THE WHO OFFICIALLY names
the virus COVID-19 (stands for
Coronavirus disease 2019).
Colorado Gov. Jared Polis, has
announced that, beginning
Monday, elective surgeries
can be performed and retail
businesses with curbside
delivery can reopen in the state.
(Jason Connolly/AFP/Getty
Images/TNS)
A woman wearing a facemask walks
along a street near to Wuhan Bridge
in Wuhan, in China’s central Hubei
province on April 13, 2020. (Photo
by HECTOR RETAMAL/AFP via Getty
Images/TNS)
Jabari Parker #33 of the Sacramento Kings
leaves the court after their game against the
New Orleans Pelicans was postponed due to
the corona virus at Golden 1 Center on March
11, 2020 in Sacramento, Calif. (Ezra Shaw/
Getty Images/TNS)
President Donald Trump, right,
sits next to Anthony Fauci,
director of the National Institute
of Allergy and Infectious
Diseases, during a coronavirus
roundtable briefing on March
3, 2020, in Bethesda, Md. (Yuri
Gripas/Abaca Press/TNS)
APRIL19,2020
MASS PROTESTS IN DOWNTOWN
DENVER OVER LOCKDOWN
ORDERS. COLORADO PASSES
10,000 CASES.
C VID19
PANDEMIC
TIMELINE
BY WILL MUNRO ‘20
Serena Nguyen,
Will Munro,
Elevate Magazine,
Regis Jesuit High
School (Aurora,
Colorado); Adam
Dawkins, adviser

27. a little thing that means a lot to me is...
“My hat.”
Matthew Brandolino ‘18
DESIGNER
chia
vang
sports
VARSITY SWIM
WAS THE FIRST TIME YOU
SWAM cHAllEngIng?
This year was much more
challenging than the last
because [it is] GB swim.
Last year was Gators which
wasn’t a lot of commitment
and it was in the summer.
WHY dId YOU jOIn In THE FIRST plAcE?
I swim because I am required to if I play water polo, so I
don’t really have much of a passion for it.
WHAT dO YOU lIkE And dOn’T lIkE AbOUT SWIM?
I don’t like the amount of time that’s required and
waiting around between races for meets, although I
love the feeling of getting a better time especially when
you’re in a relay and you help the team.
dO YOU gET AlOng WITH THE TEAM?
Many of my best friends are not on the team, but I get
along with everybody.
IS THERE AnYTHIng YOU STRUgglEd On?
I’m terrible at both backstroke and butterfly, but to be
honest, I would ather focus on freestyle and breaststroke
so that I can at least be competitive in those two.
dO YOU RElAx bEFORE A RAcE OR jUMp AROUnd
TO gET YOUR EnERgY FlOWIng?
Before a race, I swim 6-10 laps to warm up and then right
before, I jump in and I usually shake out my arms a lot.
Story by Chia Vang
In THE FAST lAnE Swimming his favorite stroke,
sophomore Christian Murphy enjoys the fast pace.
“I like how fast it can go, it’s the easiest and the
quickest stroke, so I like going really fast,”
Murphy said. Photo by Lindsay Withrow
IndIAn SWIM Paddling in a line, senior Shelby
McPhail swims the NASCAR. “We were doing the
NASCAR, the swim version of the Indian run, and
it was our first time doing it; it was really fun and
easy,” McPhail said.
Photo by Chia Vang
FUll UpS Taking a break, senior Keenan Koukol
waits for his turn. “You go all the way under water,
then push up to that. We were supposed to keep
going until the other guys in our lane finished their
set, then we would switch places,” Koukol said.
Photo by Chia Vang
“I like freestyle because it’s
my best stroke.”
justin dillon ‘15
What is your favorite stroke and
why it is your favorite?
“Freestyle because I like to
sprint, fast race and it gets
you really pumped up.”
cody Hurtado ‘15
need
I
say
MORE
?
“Sprint freestyle is my
favorite because it’s the
most fun.”
Summer Spradley ‘15
because it’s not that
difficult for me.”
Shelby khatami ‘16
WORkIng OUT
Lifting a weight ball, sophomore Alison Bishop finds
the workout difficult sometimes. “They suck, but they
do make you stronger for swim and my arms feel
like jello after,” Bishop said.
Photo by Chia Vang
1
1. FlYIn’ Attempting the butterfly stroke, senior
Carson Hubred believes it’s not her strongest. “My
best stroke is freestyle, I don’t have a problem with
butterfly, I just don’t swim it much,” Hubred said.
Photo by Chia Vang
2. In THE lAnE Using his favorite breaststroke,
sophomore Connor MacDonald prepares for a
meet. “I love the feeling of gliding through the
water,” MacDonald said. Photo by Chia Vang
3. bAckIn’ Up At work in the lane, junior
Cameron Genetti finds it difficult to do the
backstroke. “I get lost when I look into the blue sky.
The strength of my right arm throws me off,”
Genetti said. Photo by Chia Vang
2
3
Freshman Daniel Giles talks about his experience in varsity swimming
Making
WAVES

28. COLOR
BY BRADLEY WILSON, PH.D.
BRADLEYWILSON08@GMAIL.COM
@BRADLEYWILSON09
Designing with