This document discusses the impact of cloud computing on the Asian IT industry. It outlines several key trends driving cloud adoption, including bring your own device (BYOD) policies, increased worker mobility, and the rise of mobile commerce. The cloud is changing how IT infrastructure is delivered and used. It also presents opportunities for small and medium enterprises to access technology through the subscription-based cloud model. While cloud computing provides benefits, issues around awareness, security, infrastructure limitations, and data protection must still be addressed for the technology to reach its full potential across Asia.

1. Impact of cloud computing
to Asian IT Industry
Dr. Thanachart Numnonda
Director
Software Park Thailand
17 November 2012
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2. Desktop Internet
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3. Mobile Internet
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4. Mega IT Trends
Cloud Computing Mobile Computing
Social Technologies Intelligent Devices 4

5. Big Change in IT
BYOD (Bring Your own Device)
Cloud Computing
Social Network
Big Data
etc..
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6. Source: wikipedia
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7. Gartner Top 10 Strategic Technology Trends
2012 2013
Media tablets and beyond Mobile Device Battles
Mobile-centric applications and Mobile Applications and HTML5
interfaces Personal Cloud
Social &contextual user experience Enterprise App Stores
Application stores and marketplace The Internet of Things
The Internet of everything Hybrid IT and Cloud Computing
Next-generation analytics Strategic Big Data
Big data Actionable Analytics
In-memory computing In Memory Computing
Extreme low-energy servers Integrated Ecosystems
Cloud computing
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8. 9 Trends that Impact the Future of
Mobile Cloud Computing
Enterprise and consumer mobiles apps are getting
increasingly smart
Phone network providers are trying to climb up the
value chain.
4G LTE compatible devices are supporting bandwidth
intensive applications
The entry of iPads into the enterprise space
HTML5.
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9. 9 Trends that Impact the Future of
Mobile Cloud Computing
The rise of mobile commerce
Fragility of mobile devices.
Increase in the worker mobility
Fragmentation of devices.
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10. Cloud Computing change
IT as electricity industry
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11. “Gartner forecasts public cloud services to be
worth $109 billion this year, while the
EU expects the cloud to add as much as $206 billion
to annual GDP between
now and 2020.”
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12. “At year-end 2016,
more than 50 percent of Global 1000 companies
will have stored customer-sensitive data
in the public cloud.”.
Gartner Prediction 2012
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13. “The cloud has flattened IT
the way networks flattened the world.”.
Cisco’s Vice President of Engineering Vivek Mansingh, 2012
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14. Three layers of Cloud services
Source : JAVA IN THE CLOUD 14
PAAS PLATFORM IN COMPARISON, Eberhard Wolff

15. Source : hhttp://rightyaleft.com/generaltalk/what-is-iaas-paas- 15
saas-in-cloud-computing/

16. The Cloud
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17. How Will Cloud Computing Impact
Industry?
IT Infrastructure will change dramatically
Some IT jobs may vanish altogether. New skills will be in
demand.
The way applications are developed, tested, deployed
and continuously re-factored will undergo a change
The selling and licensing of applications will change too.
The architecture of applications will continue to evolve.
Data volumes will skyrocket.
Source: Dorai's Learn Log 17

18. IaaS Impacts!
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, elc.
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19. SaaS Impacts!
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME
Cheaper software?
Software runs anywhere, anytime, any sdevice
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
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20. Cloud Computing
Opportunity for SME
Use ICT for their business with low
investment (no CAPEX; pay as you go)
Buy ICT as Services (subscription model)
such as SaaS
Can focus on their business
Business Continuity
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21. Issues of Cloud Services for SMEs
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited local Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
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22. PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
No boundary for selling softwares as long as your
infrastructure is ready.
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23. Perspective on Cloud Computing
Keeping pace with cloud changes
Need to improve ICT infrastructure: broadband,
3G/4G, Internet access
Building larger & more secure data center.
Improve regulation on data privacy & data security
Build awareness
Support from the government
Collaboration is the key; no-one can do all!!
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24. Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012 24

25. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012 25

26. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012
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27. Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
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28. Cloud Opportunity in Thailand
Smartphone sold more than 1M units/qtr; Tablets
expect to be sold more than 2.5 M units in 2012
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high
demand.
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS
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29. Cloud Computing in Thailand
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30. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand 30