Presentation by Dr. Thanachart Numnonda, at "Public Cloud Day", Software Park Thailand, November 2012

1. How would cloud computing
Effect to Software Industry?
Dr. Thanachart Numnonda
Director
Software Park Thailand
22 November 2012
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2. Trends
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3. Mega IT Trends
Cloud Computing Mobile Computing
Social Technologies Information 3

4. Gartner Top 10 Strategic Technology Trends
2012 2013
Media tablets and beyond Mobile Device Battles
Mobile-centric applications and Mobile Applications and HTML5
interfaces Personal Cloud
Social &contextual user experience Enterprise App Stores
Application stores and marketplace The Internet of Things
The Internet of everything Hybrid IT and Cloud Computing
Next-generation analytics Strategic Big Data
Big data Actionable Analytics
In-memory computing In Memory Computing
Extreme low-energy servers Integrated Ecosystems
Cloud computing
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5. Cloud Computing change
IT as electricity industry
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6. Comparison of Traditional Marketing
solutions with Cloud Marketing..
Traditional Marketing Cloud Marketing
Solution (on Premise) (as a Service)
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7. Three layers of Cloud services
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 7

8. Deployment Models
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 8

9. The Cloud
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10. “The cloud has flattened IT
the way networks flattened the world.”
Cisco’s Vice President of Engineering Vivek Mansingh, 2012
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11. “Gartner forecasts public cloud services to be
worth $109 billion this year, while the
EU expects the cloud to add as much as $206 billion
to annual GDP between
now and 2020.”
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12. “At year-end 2016,
more than 50 percent of Global 1000 companies
will have stored customer-sensitive data
in the public cloud.”.
Gartner Prediction 2012
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13. “Public and private IT cloud services will generate
nearly 14 million jobs worldwide by 2015.”
IDC, March 2012
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14. Change
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15. Change! In Software Industry
It's not just a platform change.
You can't charge the same
amount.
It's changing your world.
Source : 3 ways big software companies may fail in the cloud: 15

16. Software Applications Today
Support large number of users
Run on any devices
Location is no longer important
Require high scale servers / storages;
more complicate hardware
Need to develop high scale applications;
more complicate architectures
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17. Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.
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18. SaaS Impacts!
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any sdevice
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty
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19. Mail Servers / Solutions
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20. IaaS Impacts!
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
survive
Need to compete with big giants; Amazon,
Google, Oracle, etc.
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21. PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
No boundary for selling softwares as long as your
infrastructure is ready.
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22. Source : http://acloudyplace.com/ 22

23. Software Development on IaaS
Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 23

24. Software Development on PaaS
Comparing IAAS and PAAS: A Developer’s Perspective: aCloudyspace 24

25. Cloud PaaS
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26. Cloud Integration
Cloud services are becoming more integrated and
business friendly:
– Microsoft Azure + PHP + Java
– Force.com + Heroku + Spring
– Amazon Web Services – EC2, S3
– Google App Engine
– Exo IDE
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27. Most Important Skills Needed for
Cloud Computing
How&the Cloud Changes Skills
Business Financial Skills
Technical Skills
Enterprise Architecture & Business needs analysis
Project management skills
Contract and vendor negotiation
Security and compliance
Data integration and analysis skills
Mobile app development and management
Source http://www.forbes.com/sites/joemckendrick/2012/08/27/the-8- 27
most-important-skills-needed-for-cloud-computing-today/

28. Requirements
Local OS
Public Cloud:
SLA
Networking Applications
Server
Development
Management Contracts
Application
Support Private Cloud:
Hardware Monitoring
Virtualization
Acquisition
Less More Revived New
Skills Skills 28

29. Job mapping into cloud ..examples
Source : Martin Yates: Chairman Cloud Computing 29
Singapore Computer Society

30. Ready?
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31. Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012 31

32. Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
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33. Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint:
Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel
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35. 35

36. 36

37. Time to Change!!
for The New Opportunities
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38. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand 38