The document summarizes the cloud computing landscape and opportunities in Thailand. It finds that while cloud adoption is growing, there are still challenges around security, broadband access, and a lack of cloud service providers. The government is working to establish cloud policies and a national cloud, but security laws and a reluctance to use foreign cloud services have also limited the market. Overall, the private sector is beginning to invest in private clouds, public IaaS is in demand, and mobile cloud computing presents opportunities for future growth.

1. The Cloud Landscape of Thailand:
Policies, Challenges and Opportunities
Dr. Thanachart Numnonda
Director
Software Park Thailand
16 May 2012
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2. Thailand Flood Crisis
Worst floods in half a
century
$45 Billion Damage (World
Bank)
Central Bank slashed its
2011 GDP forecast from
4.1% to 2.6%
Seven big industrial parks
north of Bangkok were
effected; 9,859 factories and
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about 660,000 jobs.

3. 6 Million SmartPhones in
Thailand
(3)

4. Devices sold in Thailand 2011 is follows:
Tablet 480,000 units; Desktop 1,320,000 units and
Notebook 2,020,000 units. In 2012; The number of
Tablets sold in Thailand is expected to be
2.5 million units.
[NECTEC; Apr 2012]
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5. Thailand Technology Trends 2012
Business Continuity
Cloud Computing
Online Consumerization
Predictive Analytic
Media Tablet and Beyonds
Mobile Centric Application, Contents & Interfaces
Social Network
High Speed Connectivity
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6. Source: wikipedia
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7. Internet Usage in Thailand
18,310,000 Internet users; 27.4%
Penetration [NECTEC, Dec 2011]
Average Download Speed 6.5 Mbps;
Upload Speed 1.5 Mbps; Avg cost $3.72
per Mbps [Net Index, 2012]
Broadband Subscription 3.39 Million users
[Reuters, Q4 2011]
14,235,700 Facebook users [Mar 2012]
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8. Mobile Usage in Thailand
Mobile penetration rate in Thailand was
estimated at 107.86% over a population estimate
of around 66.7 million. [MNO Directory,Mar 2011]
AIS 31.2 Million Subscribers, DTAC 21.6 Million
and True Move 17.2 Million [Q4, 2010]
Smartphone usage in 2010 is 18% and expect to
grow to 60-65% in 2015 [Frost & Sullivan]
Fixed Line 9.1 Million [Mar 2012]
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9. Cloud Readiness Index 2011
Source : Asia Cloud Computing Association: September 2011
9

10. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012
10

11. BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012
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12. Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
Thai Government policy does not allow to
use public international cloud services. 12

13. Cloud Providers in Thailand
IaaS
– True IDC, Datapro, Cloud Cration
– Anise Asia
– TOT, CAT
E-Government Cloud
SaaS
– Very few local solutions
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14. What are the Trust Issues?
Will my cloud provider be transparent about
governance and operational issues?
Will I be considered compliant?
Do I know where my data is?
Will a lack of standards drive unexpected
obsolescence?
Is my provider really better at security than me?
Are the hackers waiting for me in the cloud?
Will I get fired?
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
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15. Key Problems of Tomorrow
Keeping pace with cloud changes
Globally incompatible legislation and policy
Non-standard Private & Public clouds
Lack of continuous Risk Management &
Compliance monitoring
Incomplete Identity Management implementations
Haphazard response to security incidents
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
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16. Cloud Computing in Thailand
in 2012
Private Cloud in Enterprise
Government Cloud Computing
More public IaaS / SaaS services
Thai Software Companies will start exploring cloud.
International software vendors will offer more SaaS
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17. Thailand Security Law
Thai Computer Crime Act came into force
on 18 July 2007
Offenses in the Act can be grouped into
two categories
– offenses committed against computer
systems or computer data
– offenses committed via a computer
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18. Thai Computer Crime Act
the authorities have applied these
provisions to block thousands of websites
and to prosecute Internet users and ISPs.
October 2009, Thai stock prices plunged
for two successive days, following rumours
posted on the Internet > charged four
individuals
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19. Data Policy and Security
Government will be more concern on policy and
regulation on data security.
Discussing in terms of regulation/standards.
Established a new government agency
– Electronic Transaction Development Agency
– Thai CERT
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20. Thai Government Cloud
Operate by Electronic Government Agency
(EGA)
Announced in May 2012
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21. CSA (Thailand Chapter)
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22. Cloud Thailand
Local Training
Cloud Cloud
Cloud Cloud
Thailand Outsourcing
Data Developers
Group Center
Center with ATPAC
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23. Software Park Cloud Initiative
Drive users for Cloud Services
Develop Cloud/Mobile competency for IT
Industry/Manpower
Encourage local software companies to go on
Cloud
Innovate local Cloud Platform
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24. Cloud Opportunity in Thailand
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high
demand.
SaaS for SME
Mobile Cloud Computing
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25. Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
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