This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
Social selling involves salespeople using social media and digital tools to interact directly with prospects. The four pillars of social selling are creating a personal brand, focusing on the right prospects, engaging with insights by sharing knowledge, and building trusted relationships. Social selling is important because buyers now research solutions online and educate themselves before engaging with salespeople later in the purchase process. Salespeople must become mini-marketers by educating prospects through helpful content instead of directly selling.
Sales models and content marketing blog pptintrotodigital
This document introduces the Marketing Lifecycle Model as a new approach that is better suited to how buyers behave online today. The traditional Sales Funnel model is outdated because buyers now research via mobile, expect experiences tailored to them, and want purchasing power anytime, anywhere. The Marketing Lifecycle Model is more fluid, aligns with content marketing, and requires salespeople to be empathetic rather than pushy. It involves four stages - Awareness, Interest & Intent, Decision, and Loyalty - with different types of customized content provided at each stage to move buyers through the process.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Content Marketing is the most commercially important digital marketing trend for the year 2015. This presentation walks you through different types of content for B2B companies - the objectives, the creation process and some examples.
Summary slides from the SPARK Co-Lab Actuator Series session providing entry-level guidance on what medtech start-ups need to consider when developing a marketing and communications strategy.
Sales is tough. If you’re not prepared or have the right tools in place, every day can seem like the first day. So how can you become a top producer rather than dreading coming into the office?
During this Small Business Marketing 101 webcast, we'll break down 5 tools every successful sales pro has in their toolbox. We’ll tell you how to uncover new leads for your business. You’ll walk away with:
• The number one selling mistake
• The mindset successful small business owners must have
• A sample schedule for your office
This document provides an overview of content marketing, including its benefits and challenges. It defines content marketing as creating relevant content to attract and engage an audience, encouraging customer action. The benefits are improving brand awareness, developing relationships, and positioning as an expert. Challenges include creating a content plan and producing quality content consistently. It provides tips for effective content marketing, such as understanding the audience and focusing on regularly published quality content.
This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
Social selling involves salespeople using social media and digital tools to interact directly with prospects. The four pillars of social selling are creating a personal brand, focusing on the right prospects, engaging with insights by sharing knowledge, and building trusted relationships. Social selling is important because buyers now research solutions online and educate themselves before engaging with salespeople later in the purchase process. Salespeople must become mini-marketers by educating prospects through helpful content instead of directly selling.
Sales models and content marketing blog pptintrotodigital
This document introduces the Marketing Lifecycle Model as a new approach that is better suited to how buyers behave online today. The traditional Sales Funnel model is outdated because buyers now research via mobile, expect experiences tailored to them, and want purchasing power anytime, anywhere. The Marketing Lifecycle Model is more fluid, aligns with content marketing, and requires salespeople to be empathetic rather than pushy. It involves four stages - Awareness, Interest & Intent, Decision, and Loyalty - with different types of customized content provided at each stage to move buyers through the process.
Bringing Your MSP Out of Obscurity: Practical Marketing Thinking For A Digita...Aaron Mangal
In this presentation, Aaron Mangal, host of The Cloud Radio Show and Business Development Manager of Network Remedy explores Marketing Thinking in today's busy information overloaded world.
Aaron will explore:
() A brief history of Marketing to date including the evolution of Tech
() What Marketing is and is not
() Branding and its importance (Plus new examples added)
() The Problem and Pain of Marketing Today
() Examples of Marketing from Tech Players, big and small
() Takeaways and What you can do
() Further Reading, Links and Resources (NEW Content!)
Content Marketing is the most commercially important digital marketing trend for the year 2015. This presentation walks you through different types of content for B2B companies - the objectives, the creation process and some examples.
Summary slides from the SPARK Co-Lab Actuator Series session providing entry-level guidance on what medtech start-ups need to consider when developing a marketing and communications strategy.
Sales is tough. If you’re not prepared or have the right tools in place, every day can seem like the first day. So how can you become a top producer rather than dreading coming into the office?
During this Small Business Marketing 101 webcast, we'll break down 5 tools every successful sales pro has in their toolbox. We’ll tell you how to uncover new leads for your business. You’ll walk away with:
• The number one selling mistake
• The mindset successful small business owners must have
• A sample schedule for your office
This document provides an overview of content marketing, including its benefits and challenges. It defines content marketing as creating relevant content to attract and engage an audience, encouraging customer action. The benefits are improving brand awareness, developing relationships, and positioning as an expert. Challenges include creating a content plan and producing quality content consistently. It provides tips for effective content marketing, such as understanding the audience and focusing on regularly published quality content.
The 7 steps to successful lead nurturing are: 1) create buyer personas based on interviews; 2) set up a lead definition spectrum; 3) develop a nurturing system through inquiry forms and qualifying leads; 4) understand audiences and capture relevant data; 5) develop messages mapped to roles and gather content; 6) create a content library using tools like Google Alerts and Evernote; 7) track all lead engagement. Following these steps allows companies to have consistent dialogs with potential customers through relevant content regardless of their timing to buy.
Given the resource constraints and the focus of most start-ups, a convincing case can be made for them to focus their brand-building efforts on the digital and social space. This presentation discusses the what and how of social media for start-ups and the importance of personal branding for the start-up founders.
This presentation was presented by Radha Giri and Sanjeev Nambudiri at the TiePune Mentoring Camp in association with Lufthansa and ET Now.
Sales has-changed! How the Modern Buyer Has Changed The Sales ProcessChris Risner
Presentation (Webinar) on how the modern buyer has changed due to their ability to get information on the internet. Because of this, they control the sales process. Marketing and sales organizations need to change to respond to this.
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Charts for Sales 101 session I did on behalf of SCORE. SCORE is a 501 nonprofit that provides free business mentoring services to small business owners .
This document provides tips for creating a VIP customer experience through 4 simple steps: 1) Evaluate your business environment and materials from a customer perspective, 2) Personalize interactions to make customers feel important, 3) Engage and influence customers through educational content and opportunities, 4) Deliver on promises to customers with excellence. It emphasizes showing customers you care about their value and taking the time to learn about them in order to develop a clear and personalized customer experience and communication process.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This document provides an overview of paid advertising. It begins by defining paid advertising and explaining its benefits, such as targeting, control, and predictability. It then covers the main advertising mediums, including Facebook, Google, YouTube, and more. It outlines the three pillars of paid ads as the offer, audience, and creative. The document discusses planning and budgeting, including understanding the marketing funnel, customer goals, testing strategies, and allocating 70% of budget to top-of-funnel awareness ads. It concludes by defining key performance indicators for measuring paid advertising success.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
This document outlines a multi-tiered communications strategy that begins with understanding your brand and target audiences. It recommends developing clear messaging and marketing your value proposition. Public relations tactics like media relations, marketing, and advertising are discussed. The importance of telling stories and leveraging earned media coverage is emphasized. A case study shows how these strategies were applied for a new product launch. The document concludes by reiterating a multi-platform approach using traditional, online, marketing and advertising channels.
This document discusses how salespeople can be more successful at networking events by focusing on building rapport, trust, and outcomes rather than aggressively selling. It recommends that salespeople think of networking events as opportunities for one-on-one conversations over coffee rather than opportunities to sell. The document advises identifying common outcomes customers want like time savings, income increases, and stress relief and discussing these outcomes rather than product features.
Kelli Frias, professor of marketing, takes an in-depth look at some of the rookie mistakes of automated marketing strategies. This list was originally profiled in Entrepreneur magazine, and the slideshow will be prove a valuable resource for marketers young and old.
The document discusses sales techniques for Global Intellectual Partnership (GIP). It begins by defining a sale and explaining why sales are important for GIP's growth, culture, professionalism, and processes. It then outlines various selling techniques and discusses which techniques are most important for GIP's business-to-consumer (B2C) and business-to-business (B2B) models. The document provides tips for reaching targets through cold and warm contacts. It concludes by discussing the sales process from initial calls and meetings to closing deals.
This document provides tips for early stage startup marketing and getting traction. It emphasizes the importance of customer development - intimately understanding customer problems and needs through surveys, interviews, and testing assumptions with real people. An example is given of a startup that delivered weekly food packages and collected feedback to learn, build expertise in their domain, and gain their first paying customers without wasting resources on premature product development. Tips are also given for low-budget lead generation techniques like landing pages, social media promotions, and content marketing through blogs and articles relevant to the target customer. The key is to be efficient with time and focus on crucial activities like testing assumptions rather than non-essential tasks.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
A blog allows a company to engage in two-way communication with customers, share content regularly to remain top-of-mind, and build relationships over time. Inbound marketing focuses on attracting organic traffic by creating helpful content for customers at each stage of their buying journey. Creating a buyer/content matrix involves deeply understanding customers' needs and mapping content ideas to address their questions and move them through the sales process. The goal is to position the company as a thought leader by providing high-value, educational content.
The 7 steps to successful lead nurturing are: 1) create buyer personas based on interviews; 2) set up a lead definition spectrum; 3) develop a nurturing system through inquiry forms and qualifying leads; 4) understand audiences and capture relevant data; 5) develop messages mapped to roles and gather content; 6) create a content library using tools like Google Alerts and Evernote; 7) track all lead engagement. Following these steps allows companies to have consistent dialogs with potential customers through relevant content regardless of their timing to buy.
Given the resource constraints and the focus of most start-ups, a convincing case can be made for them to focus their brand-building efforts on the digital and social space. This presentation discusses the what and how of social media for start-ups and the importance of personal branding for the start-up founders.
This presentation was presented by Radha Giri and Sanjeev Nambudiri at the TiePune Mentoring Camp in association with Lufthansa and ET Now.
Sales has-changed! How the Modern Buyer Has Changed The Sales ProcessChris Risner
Presentation (Webinar) on how the modern buyer has changed due to their ability to get information on the internet. Because of this, they control the sales process. Marketing and sales organizations need to change to respond to this.
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
Content is king! You must be able to produce consistent, quality and coherent content for your digital marketing mix. In this presentation in the 9 part digital marketing in a nutshell series, you'll learn the key elements of effective content marketing.
Charts for Sales 101 session I did on behalf of SCORE. SCORE is a 501 nonprofit that provides free business mentoring services to small business owners .
This document provides tips for creating a VIP customer experience through 4 simple steps: 1) Evaluate your business environment and materials from a customer perspective, 2) Personalize interactions to make customers feel important, 3) Engage and influence customers through educational content and opportunities, 4) Deliver on promises to customers with excellence. It emphasizes showing customers you care about their value and taking the time to learn about them in order to develop a clear and personalized customer experience and communication process.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This document provides an overview of paid advertising. It begins by defining paid advertising and explaining its benefits, such as targeting, control, and predictability. It then covers the main advertising mediums, including Facebook, Google, YouTube, and more. It outlines the three pillars of paid ads as the offer, audience, and creative. The document discusses planning and budgeting, including understanding the marketing funnel, customer goals, testing strategies, and allocating 70% of budget to top-of-funnel awareness ads. It concludes by defining key performance indicators for measuring paid advertising success.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
This document outlines a multi-tiered communications strategy that begins with understanding your brand and target audiences. It recommends developing clear messaging and marketing your value proposition. Public relations tactics like media relations, marketing, and advertising are discussed. The importance of telling stories and leveraging earned media coverage is emphasized. A case study shows how these strategies were applied for a new product launch. The document concludes by reiterating a multi-platform approach using traditional, online, marketing and advertising channels.
This document discusses how salespeople can be more successful at networking events by focusing on building rapport, trust, and outcomes rather than aggressively selling. It recommends that salespeople think of networking events as opportunities for one-on-one conversations over coffee rather than opportunities to sell. The document advises identifying common outcomes customers want like time savings, income increases, and stress relief and discussing these outcomes rather than product features.
Kelli Frias, professor of marketing, takes an in-depth look at some of the rookie mistakes of automated marketing strategies. This list was originally profiled in Entrepreneur magazine, and the slideshow will be prove a valuable resource for marketers young and old.
The document discusses sales techniques for Global Intellectual Partnership (GIP). It begins by defining a sale and explaining why sales are important for GIP's growth, culture, professionalism, and processes. It then outlines various selling techniques and discusses which techniques are most important for GIP's business-to-consumer (B2C) and business-to-business (B2B) models. The document provides tips for reaching targets through cold and warm contacts. It concludes by discussing the sales process from initial calls and meetings to closing deals.
This document provides tips for early stage startup marketing and getting traction. It emphasizes the importance of customer development - intimately understanding customer problems and needs through surveys, interviews, and testing assumptions with real people. An example is given of a startup that delivered weekly food packages and collected feedback to learn, build expertise in their domain, and gain their first paying customers without wasting resources on premature product development. Tips are also given for low-budget lead generation techniques like landing pages, social media promotions, and content marketing through blogs and articles relevant to the target customer. The key is to be efficient with time and focus on crucial activities like testing assumptions rather than non-essential tasks.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
A blog allows a company to engage in two-way communication with customers, share content regularly to remain top-of-mind, and build relationships over time. Inbound marketing focuses on attracting organic traffic by creating helpful content for customers at each stage of their buying journey. Creating a buyer/content matrix involves deeply understanding customers' needs and mapping content ideas to address their questions and move them through the sales process. The goal is to position the company as a thought leader by providing high-value, educational content.
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
This document discusses smart video strategies for marketing. It recommends finding influential people within and outside the organization to star in promotional videos talking about the benefits of the product or service rather than directly advertising it. The document also suggests making high quality, thought-provoking content and distributing it widely through social media influencers to achieve viral growth. It provides examples of successful viral video campaigns that sold products without any traditional advertising spending. The overall message is that smart video marketing focuses on creating valuable content for viewers and empowering brand advocates to promote the brand through their own social networks.
Content Marketing: The Engine that Drives B2B Marketing435Digital
Content marketing is an important B2B marketing tactic because most B2B buyers complete 70% of their purchase research before becoming a sales lead. Content marketing involves understanding buyers' needs at each stage, and providing helpful information through multiple channels to build trust over the long-term without expecting immediate sales. Effective content marketing requires identifying audience pain points, auditing existing resources, repurposing content, creating new content consistently focused on customer needs rather than selling, and developing a content plan.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
Excerpt from a speech at a sales conference titled 'Don't just succeed, dominate'. Succeeding is like 'business as usual'. Domination is about our position in the market, the size of the market we control, it’s about how relevant we are in the market. It’s about thinking scale. It’s about thinking stakeholder value. We must transit to dominating in the market where we operate in. Will it be easy?No but if we get a couple of things right, we will dominate, and in a manner that is consistent and sustainable. Firstly, we must overcome the big challenge of selling which is to 'sell right consistently. We must be professional in selling I.e. be consultative in approach and sell by design, avoid the common mistakes salespeople make, transit from selling to account management, focus on value creation, truly solve problems and never stop innovating. Now we are there, what next? Envision, dissect the market, align properly with support functions, be self forgiving and repeat those winning strategies. And you will remain dominant.
This document discusses how B2B buying has shifted to an inbound model where buyers are in control of the process. It outlines the changing buying cycle and how marketing and sales need to work together based on buyer personas. The key aspects are to understand the buyer's journey, answer their questions at each stage through helpful content, capture leads from digital properties, cultivate trust to develop sales-qualified leads, and continue engagement after the sale through customer evangelism. The overall approach is to know the buyer intimately in order to guide them through their decision-making process in a non-intrusive way.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Building your brand is critical, both inside the organization and out! This presentation highlights tips and tricks for HR Pros to embrace that will amp up recruitment, internal communications, culture building and more.
The role of Content in a Marketing Automation programJeffrey Dworkin
This document discusses the role of content in a marketing automation program. It outlines how relevant content can be used at each stage of the buyer's journey - from initial attention, to building interest, facilitating decision making, and driving action. Short form content like blog posts and articles can be used to initially get attention, while long form content like whitepapers and case studies help build interest. Content like live events, testimonials, and competitive analyses can help push prospects towards a decision. Sales should be alerted when prospects engage deeply with certain content so they can close deals. Post-sale content like newsletters and events maintains the customer relationship. Content must be tailored for each stage of the buyer's journey to fuel an effective marketing automation
Customers: How to Find, Sell, Wow and Keep Them. A 360º View
SALES & MARKETING
Customers are the lifeblood of every business. Join us to learn detailed strategies and tactics that help you understand your ideal customer and what it is that they really want to buy. We'll also outline a 360º approach to integrating sales channels and customer feedback that keep customers buying.
MaineBiz Momentum Presentation Moderated by Laurie Banks, Perry & Banks, Inc., Susan Dench, The Muddy Dog; Sage Peterson, Strategic Sales Advisor
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
Similar to Close Deals: Using Content at the Bottom of the Funnel (20)
[Webinar] Aligning Content to Strategy w/ SCIEXKapost
Learn How...
To reduce waste by only creating assets that impact revenue
To successfully drive strategic change in your organization
SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards
You'll learn:
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if it’s not managed by your team)
- How to leverage advocates to create content for every stage of the funnel
[Webinar] Kapost on Kapost: Creating and Optimizing a Content CalendarKapost
Deck for another edition of our ever-popular Kapost on Kapost webinar series!
We at Kapost get a lot of questions about how we manage our content calendar. What assets do we track? How far in advance do we plan (and how often do those plans change)? How does it relate to our strategic initiatives?
So, we're yanking open the proverbial hood and giving you, our network of marketing friends, a look inside. We'll share our philosophy of what role a great content calendar should play in your marketing strategy and show you what ours looks like in real time.
We cover:
- How a content calendar enables you to execute your marketing strategy
- Key characteristics and benefits of a successful content calendar
- A live tour of our team's content calendar (watch our recording so see this bit!)
Watch the webinar:
http://resources.kapost.com/change-management-process-marketing-webinar.html
Change management is a leadership function. Do it right and it can be a career-maker. Do it wrong, and it can be a career-breaker. But Michelle Johsnston, SVP of Professional Services at Kapost, believes that marketers are the best-positioned to lead change effectively by approaching change the same way we approach marketing campaigns.
Everything Content Teams Need to Know about ABM [Webinar]Kapost
Watch the webinar on-demand: resources.kapost.com/account-based-marketing-content-teams-webinar.html
The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Join Engagio CMO Heidi Bullock and Kapost Marketing Manager Zoë Randolph to learn:
- The role of content creators and strategists in ABM
- Which metrics you need to track
- How to fit ABM into your existing content strategy
Undertaking the challenge of sales enablement and aligning the marketing and sales teams isn't easy, but there's good news: we've put together five steps you can take today, this week, and this quarter, to start getting everyone on the same team.
For more information on alignment, check out the 2018 Marketing and Sales Alignment Benchmark: http://resources.kapost.com/2018-sales-and-marketing-alignment-report
[Webinar] Winning Marketing and Sales AlignmentKapost
Watch the webinar: http://resources.kapost.com/winning-marketing-sales-alignment-webinar.html
Sales and marketing have the same goal: Both teams want to drive revenue by attracting and retaining happy, high-quality customers.
But getting everyone on the same page is harder than it looks. All too often, teams end up going it alone, working in silos and wasting huge amounts of time on repetitive, unnecessary projects that don't provide the needed return on investment.
It doesn't have to be this way.
Cameron Caswell, Brand and Marketing Sr. Manager at Synopsys, recognized that sales enablement would benefit her content team just as much as it would benefit her organization's salespeople. Cameron's success story is all the proof we need that alignment is a prerequisite for the future of great marketing.
Watch webinar on-demand: http://resources.kapost.com/marketing-distribution-channels-webinar.html?kui=z-VRD7CtIeNK00ncvnjBaA
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar, we consulted top marketers from Vidyard, Uberflip, and Content4Demand to learn how embracing new channels and content types can improve B2B marketing efforts. Together, they discuss the importance of video, customer-centricity, and sales enablement.
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost
This document discusses how the marketing and sales teams at Synopsys Integrity Group struggled with content findability and collaboration. As the teams grew in size, managing content became chaotic without a centralized system. Kapost was implemented to address issues like workflow, requests, visibility, version control and analytics. It integrated content into their Salesforce system. This enabled the sales team to access updated content within Salesforce. The implementation took months but resulted in improved training and a "huge help" for sales reps in finding information for clients.
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost
The document discusses GE Power's implementation of the Kapost content platform. It summarizes how GE Power addressed issues with their previous fragmented content systems by launching Kapost to provide a centralized content creation and distribution tool. The implementation occurred in phases, starting with distributing existing content through Kapost and sales channels, then enhancing the platform for planning, creating and analyzing content performance. While initial usage was strong, additional efforts were needed to support the cultural change and fully adopt the new system.
Watch the webinar on-demand: http://resources.kapost.com/the-state-of-agile-marketing-webinar.html
When we teamed up with AgileSherpas to survey hundreds of marketers for the 1st Annual State of Agile Marketing Report, we found that 37% of marketing teams are using an Agile process. And that number is only going to grow, with 61% of traditional marketers planning to go Agile within the next year.
Want to find out how your team can increase its agility?
In this webinar, we sat down with Andrea Fryrear, President and Lead Trainer at Agile Sherpas, to dive into the details of:
- Why traditional marketing teams are going Agile (and why you should too)
- The greatest barriers to Agile marketing (and how to overcome them)
- The Agile techniques that work best for marketers (because we love to make things our own)
YOUR HOSTS
Andrea Fryrear
Andrea is the President and Lead Trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform their work from frantic to fantastic. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and the steps it must take to claim a more Agile future. She geeks out on all things Agile and content.
Zoë Randolph
Zoë serves as Content Marketing Associate at Kapost. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
The Future of Marketing: Five Megatrends of 2018 [Webinar]
It's a brand new year and there are a million "must-do" trends floating out there. How do you know which ones will make the most impact for your organization? Ask the experts.
Mathew Sweezey, Principal of Marketing Insights at Salesforce, is a household name among marketing professionals and is forever at the forefront of identifying—and educating the rest of us on—the top trends and strategies in marketing. His annual report, The Future of Marketing in 2018, just went viral on LinkedIn, and Kapost is excited to host him for an exclusive webinar to dive into his report.
Watch the full webinar at http://resources.kapost.com/the-future-of-marketing-5-megatrends-of-2018.html?rs=sshare to learn more about these five marketing megatrends:
1. The future of marketing is contextual
2. Purpose is the heart of marketing
3. The future of public relations is participatory
4. Marketing automation 2.0: how to see past the walls of your MAP
5. Chatbots are here to stay
The Presenters:
Mathew Sweezey - Principal of Marketing Insights at Salesforce
A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Paralee Walls - Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.
How to Plan Your Product Launch [Webinar Slides]Kapost
This webinar presentation provides a 7-step framework for planning a successful product launch: 1) Frame the problem by identifying customer needs, 2) Identify target audiences and objectives, 3) Use a content pillar approach to map content to the sales cycle, 4) Feed content to multiple channels, 5) Take advantage of marketing technology, 6) Execute and enable internal teams, 7) Measure results, gather feedback, and develop an ongoing awareness plan. The presentation emphasizes identifying customer problems, developing targeted content for personas, using various social and content channels, and measuring success metrics.
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.
They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
YOUR HOSTS
Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet
Summary:
Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration.
Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time.
Key Takeaways:
- Best practices for building a solid strategic foundation that can scale when implementing new technologies
- How to determine the right time to scale technology and strategy across a global organization
- How a centralized content operation can increase engagement and efficiency at the same time
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
5 Ways for Marketing to Take Control of the Customer ExperienceKapost
Marketing needs to take control of the customer experience by implementing a 5-step process:
1. Overcome barriers to consistency by enabling access to content and using a shared calendar.
2. Create targeted, persona-driven content hubs.
3. Crowdsource ideas internally and establish a content review process.
4. Set measurable goals for all initiatives and track the right KPIs beyond just vanity metrics.
5. Adjust strategies based on data insights to continuously optimize the customer experience.
This document is a summary report of a benchmark study on B2B customer experience. Some key findings include:
- Only 12% of B2B marketers rate themselves as very effective at delivering consistent customer experiences, showing much room for improvement.
- Consistency across content, teams, and channels is found to be the most important factor for an effective customer experience.
- The top barriers to success are inefficient internal processes, lack of alignment on metrics, and lack of alignment across teams.
- Top performing companies have documented customer experience strategies and shared content planning processes to better align strategies and simplify execution.
Creating Content Marketing Programs that Product Revenue Kapost
Full [on-demand] webinar: http://bit.ly/content_revenue — Learn how to minimize the content learning curve to maximize revenue, from B2B marketing leader Ardath Albee.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
2. Traditional Selling
• Role of marketing to drive awareness of
solution, e.g. trade show events and ads in
trade publications
• Buyer looked to vendor for information
• B2B selling focused on relationship and
solution selling
3. New Buyer's Journey
• 57% of purchasing decision completed
before the buyer talks with sales
• Buyers are online researching and
consuming information that matters to them
5. The Challenger Sale
• "Teach customers something new and
valuable about how to compete in their
market...This behavior wins customers for
the long term."
• "Challengers aren't so much world-class
investigators as they are world-class
teachers."
• "Great questions aren't enough. You've got
to have great insights."
6. The Content Sale
• People buy from people they trust
• Be an information concierge
• Not prospects, future advocates...
• ...of marketing automation, of Eloqua, of Jill
Rowley
8. Marketers Play a Key Role
• Marketing provides the content that makes
sales into thought leaders
• Content marketing materials must be
distributed to sales to help them educate
buyers at the bottom of the funnel
9. Content Sells at Top and Bottom of
the Funnel
• Conventional thinking
o Top of funnel: eBooks, Blogs, Articles
o Bottom of funnel: Case Studies, Testimonials
• EloQueen thinking
o Top of funnel: Case Studies, Testimonials
o Bottom of funnel: Continue to educate with eBooks,
Articles, etc.
10. What is a
“Modern Sales Professional?”
• She's an Insights Professional: She teaches the
buyer something he doesn't already know.
• She's a Socially Connected Individual: She’s where
her buyers are—on LinkedIn, Twitter, Facebook,
Quora, Slideshare, Pinterest and more.
• She has a Personal Brand: She's a Thought Leader,
not a Product Pusher.
• She's an Information Concierge: She provides the
right information to the right person at the right time in
the right channel.
11. What is a
“Modern Sales Professional?” cont.
• She's a Content Connoisseur: She reads what her
buyers read and shares that content across her Social
Networks
• She's a Challenger: She makes her clients think
differently
• She brings Customer Advocate stories to the front
of the buying process
• She's a mini-marketer
12. Jill Rowley
EloQueen & 2011 Eloqua Employee of the
Year
@jill_rowley
Linekdin.com/in/jillrowley
13. Content Marketing
Bootcamp
February 21, 2013
San Francisco, California
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