The Marketing Lifecycle Model: Out with the Old, In with the New

1. The Marketing Lifecycle Model:
Out with the Old, In with the New
Pat Wilson
Content Marketing
Blog Assignment/PPT

2. The Sales Funnel – An Old Model

3. Internet Changed Buyers’ Behavior
• Well Advised
Buyers Research via Smart Phone.
• Right Here
Buyers Expect Experience to beTailored to
Them.
• Right Now
BuyersWant Power to Purchase AnyTime
Anywhere.

4. New Behavior Requires a New Model

5. The Marketing Lifecycle Model
• More Fluid
• Aligns with Content Marketing
• Requires a DifferentType of Sales Person

6. Characteristics - Salesperson
Funnel Marketing Lifecycle
Aggressive Empathetic
Pushy Kind
Assertive Humble
High Emotional Intelligence Quotient

7. The Marketing Lifecycle Model
Stages and Customized Marketing Content
Stage One: Awareness
Content Types
Value Focused High-quality SEO Blogs
Less Promotional Case Studies
Social MediaVideos

8. The Marketing Lifecycle Model
Stages and Customized Marketing Content
StageTwo: Interest and Intent
Content Types
Conversational One-to one engagement
Live Calls
Chats

9. The Marketing Lifecycle Model
Stages and Customized Marketing Content
StageThree: Decision (and the sale)
Content Types
Pricing Positive Reviews
Samples Product Demos (Videos)
Third Party Recommendations

10. The Marketing Lifecycle Model
Stages and Customized Marketing Content
Stage Four: Loyalty
Content Types
Follow-ups Thank you gifts
Touching Base in Conversations Emails (content updates)
New Product Releases Releases of New Products/Offerings
Good Service; Great Products

11. Marketing Lifecycle and Inbound Marketing Models
Marketing Lifecycle
(Intertwined)
Inbound Marketing
(Linear)
Awareness Attract
Interest and Intent Convert
Decision Close
Loyalty Delight

12. The Marketing Lifecycle Model
A Personal Experience
Salesperson
Decision Stage of Marketing Lifecycle Action Stage of Funnel Model
-Researched Car and HigherTrade-In Price -Offered LowerTrade-In Price than Expected
-Wanted to Negotiate -No Negotiation
-Calm, Resolute -Pushy, Aggressive
Me

13. The Marketing Lifecycle Model
A Blueprint for Success

14. The Marketing Lifecycle Model
Created and Presented by Pat Wilson
Content Marketing Class
Week 7

15. The Marketing Lifecycle Model
Source: https://contentmarketinginstitute.com/2019/01/favor-lifecycle-marketing/
Source: https://www.hubspot.com/inbound-marketing