Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
12 Tools to help work better and more efficient with your Social Media. Use marketing automation and social media tools to boost your social media success.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch.
Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Ian will show you how to:
-Skip the line and reach news organizations with social ads
-Build rapport and trust with journalists across social channels
-Become indispensable through content and data sharing
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
12 Tools to help work better and more efficient with your Social Media. Use marketing automation and social media tools to boost your social media success.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch.
Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Ian will show you how to:
-Skip the line and reach news organizations with social ads
-Build rapport and trust with journalists across social channels
-Become indispensable through content and data sharing
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
Insights that power decision making.
Our presentation from our Lunch and Learn on 12/15 in San Francisco about how deep social listening can impact a brand's decision on products, services, audience segmentation, and creative marketing approaches.
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)Amjad Pendhari
How great marketing results can be achieved by making the right mix of traditional and digital media together. This is version 1.0 designed for dummies.
Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
How to Use Social Media Automation to Improve Your MarketingPost Planner
Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way.
View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo
www.postplanner.com
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Content Marketing for the Wine IndustryJoe Pulizzi
Presentation given by Joe Pulizzi, Junta42 for the National Wine Marketing conference in Geneva, Ohio. Presentation discusses how the new marketing for wineries is actually publishing, and gives 10+ ideas for wineries to steal as part of their own content marketing program.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
Presentation from Joe Pulizzi for PCMA on what meeting marketing professionals need to do to thrive in light of the pandemic. It includes 7 points: creating a content mission statement, driving multiple lines of revenue from marketing, and acquiring content companies.
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
AMA presentation from Joe Pulizzi covering seven key strategies that marketing professionals need to consider now during this transition time. Talks about the future of content marketing, social media, M&A and more.
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
A Growth Marketing Conference presentation from Joe Pulizzi...covering seven key strategies B2B marketers need to implement now concerning their content marketing and social media.
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
Joe Pulizzi shares seven key strategies that marketers need to employ now to survive this recession. The seven strategies include:
1. Revisit Your Content Tilt
2. Plan for Multiple Lines of Revenue
3. Do One Great Thing
4. Reimagine Your Enewsletter
5. Steal Talent
6. Steal Audience
7. Prepare Now for the Asset Sale
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi
Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice
8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi
This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
Joe Pulizzi's keynote presentation at PUBCON 2018 entitled "Create a Content Brand and Rule the World." Includes step-by-step instructions: 1) Finding Your Sweet Spot, 2) Identify Your Content Tilt, 3) Build Your Base, 4) Harvest the Audience, 5) Diversify Channels and 6) Monetize and Drive Revenue.
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
Overview of the new book by Joe Pulizzi and Robert Rose (Killing Marketing), explaining why the current marketing structure needs to be replaced with a new one...marketing as a profit center. This presentation details the why, includes case studies from Arrow Electronics, Buzzfeed and Red Bull, and reviews how you can generate revenue from your marketing in 10 different ways.
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
Presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, which lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
Presentation given by Joe Pulizzi at American Marketing Association Nashville, where he breaks down the six steps to creating and executing a working content marketing strategy.
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
Content Marketing: The Approach and OpportunityJoe Pulizzi
A full #contentmarketing presentation on what content marketing is, why organizations decide to take a content marketing approach, some research behind content marketing success rates, and six steps on how to build a content marketing platform.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
A Content First Business for eLearning UniversityJoe Pulizzi
Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
Here is Joe Pulizzi's Content Inc. presentation specifically designed for the 2016 Content Marketing Master Class tour. Covers the six-step Content Inc model and how to build an audience first, product second strategy.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
Presentation by Joe Pulizzi for the Acrolix Content Connections conference that covers five key essentials to content marketing - including multiple case studies and tips for effective content marketing for businesses.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Youtube – https://www.youtube.com/startuplviv
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Three Things NOW! - Content Marketing, Listening and Social Media
1. Joe Pulizzi, Junta42
Esource Utility Marketing Conference
Three Things NOW!
Content Marketing, Listening
and Social Media
2. Hi! I’m Joe Pulizzi (@juntajoe)
• Evangelist, speaker,
author for content
marketing – why
marketers need to be
publishers.
• Founder and Chief
Content Officer for
Junta42
• Co-author of
Get Content
Get Customers
(McGraw-Hill)
• Former Vice President at
Penton Media, Inc.,
North America’s largest
independent b-to-b
media company
7. Buyers Used to Solve Problems…
• Talking to Company Sales Reps
• Distributors/Resellers
• Product Literature
• Seeing Ads in Magazines
8. Educated Buyers Now Solve Problems…
• Google searches.
• Online portals and news sites.
• Listening to bloggers’ advice and opinions.
• Word-of-mouth & “Word-of-mouse”
• Direct to company websites.
12. Everyone is a Publisher Today
• Like it or not, everyone is a publisher, and you need to
understand what that means.
• Look at your marketing activities…starting to feel a lot
more like publishing.
Magazines
Newsletters
13. You Are the Publisher
1. A Blog
2. White Paper Series
3. eBooks
4. Case Studies
5. Vertical Search
6. Content Microsites/Portals
7. Online Quizzes
8. Digital Magazines
9. Community Forums
10.eNewsletters
11.Variable eNewsletters
12. eZines
13. Podcasts
14. Audio Books
15. Vodcasts
16. Video Portals
17. Website RSS Feeds
18. Social Networking Sites
19. Webcasts/Webinars
20. Virtual Trade Shows
21. Online Games
22. Content Widgets
14.
15.
16. What this is all about…
The art of understanding what your
customers need to know,
and delivering it to them in a compelling
way to create or change a behavior.
Content Marketing
Custom Publishing
Branded Content
Content Strategy
Customer Media Information Marketing
Custom Media
20. How to Create Engagement
• Give your customers relevant, compelling
information
or
• Give them a good time…
21. What this is all about…
The art of understanding what your
customers need to know,
and delivering it to them in a compelling
way to create or change a behavior.
This is BEST accomplished
through PUBLISHING,
not Marketing
22. The Big Shift
While all this was happening, we went
from…
A provider of natural gas and
energy-related products and
services
24. The Publisher Mindset
Organizations are just now beginning to understand
that, along with the products and services that they
offer, one of their core products is
information.
If not the most important one…
25.
26.
27. It’s Not about You!
Provide relevant content that gives
solutions to some of the toughest
problems customers are facing.
28. Your Ideas Spread!
• Should be the core of your marketing campaign.
• Position yourself as the trusted solutions provider
for your industry and help people spread the
word!
29.
30. You Don’t Have to Be a Media Company to Be
a Media Company
• Content, if good, will be accepted.
• NO TECHNOLOGY BARRIERS.
• Reach/Circulation no longer an issue.
• Extra bonus for transparency and immediate
communication (most publishers are not good at
this).
51. Content and Social Media
• Understand who your customer is and where the
pain points are.
• Develop consistent, relevant content in multiple
channels.
• Let go of all control. Let your idea spread.
• People share your ideas, link to your content.
• Content is found through social media and search
engines.
• Customers start relying on you for your expertise
(relationship!)
• You are the trusted solutions provider in your
industry.
52. Club Meetings @Stores
Email Newsletter
Custom Magazine Versions
On Demand TV Channel Social NetworkVideos
Music
Website
53. Why does content matter?
• It tells your story.
• It answers people’s questions.
• It inspires and entertains.
• It motivates.
• It drives decision-making.
• It manages expectations.
• It brings your brand to life.
• It builds – or breaks – trust.
54. Why does content REALLY matter?
• It’s what informs customer action … or INaction
… both online and off
Traditional
Content and
Social Media
55. 1. Select someone to be your publisher, managing
editor or journalist. Be the Media.
2. Who is your Chief Conversation Officer?
3. Evaluate every communication: are we providing
pointers to the next piece of information they
need? (The Content Audit)
Next StepsNext Steps
Speech originally given April 9th, 2009 in Phoenix, AZ
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages.
90% used Google or a search engine over the last few months to make a buying decision or recommendation.
75% using Facebook.
20% using Twitter
In the beginning of media, we had many voices (pamphleteers). These voices then merged into what we knew as big newspapers, big radio and big tv (fewer voices).
Today, we are going back to the beginning. We now have fewer voices again. Knowing that changes how we need to go to market.
Since only 30% of our spend goes to customized content…to spread our ideas to many voices, and 70% still goes to media placement…things need to change. We are still marketing for when we had fewer voices.
Buying patterns have changed. Buyers used to solve problems by talking to sales reps, calling distributors and talking to resellers, reviewing product literature, and seeing ads in magazines, on billboards or on television.
Educated buyers now have the ability to acquire information in numerous ways, often and now, most times, before ever coming in contact with your company. This includes…Google searches, online portals, engaging in blogs, through offline and online word of mouth, and going direct to company branded websites for product and service information.
Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
Action #1 – Understand that Marketing is Now about Publishing
Are you a marketer or a publisher?
Like it or not, we are all publishers. Just look at the ways we are going to market. Looks a lot like publishing, right?
Just look at the options we have when we market, or publish our content/information.
So, in the past we would focus on this kind of media (ad from GE)
Now we develop relevant content for customers (Home Energy Report Card Quiz from Owens Corning).
And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program.
Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way.
Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need.
Discuss Terms for a minute
This is your marketing. Journalism plus marketing, call it advanced storytelling, is how the future marketing departments will function, not because they want to, but because they can and must.
So, instead of doing this (Bud Bowl Commercial)
We do this (How Electricity Works from PG&E).
What’s our “secret sauce” – we need to give that away to customers/prospects to start building a relationship with them…getting them to trust us.
Kirk Cheyfitz, legendary journalist and current CEO for Story Worldwide, a post-advertising agency, says that marketers have only two choices when communicating with customers today. One is giving them relevant, compelling and valuable information, or, number 2, show them a good time, or entertain them. That’s how we engage our customers.
And this is not easy stuff, frankly, it’s sooo much easier to buy placement and interrupt customers with product and service offers. But almost across the board for most brands, we don’t live in that world anymore.
This is best accomplished through Publishing, not traditional marketing.
Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
Leading brands such as Oracle, Microsoft, Cisco are beginning to view their content, their information as a core product, with R&D and major investment. They are starting to understand that they need to build their own media channels, and set processes so that the information can spread freely.
Developing your own media does not mean you talk about yourself and your products (MyFord Magazine). Your customers only care about themselves…so give them information that truly affects their lives.
HomeMadeSimple.com is a home solutions website and enewsletter created by Procter & Gamble. Outside of a few coupon offers and logos at the bottom, you’d never know it was from P&G. I cut out the box of P&G brands from the bottom of the web page to show you…that’s it. The rest is packed with useful information for in and around the home.
If you go to the about us section, here’s a snippet.
When people ask me what Home Made Simple is all about, I often think of a friend of mine who does a great job balancing her life as a wife and working mom. "Keep it simple," she always says.This positive attitude is what defines Home Made Simple. It's about ideas and products to make your life more enjoyable. It's about finding ways to simplify, organize, beautify, and inspire your life. It's about helping to keep it simple.
Over 1 million+ opt-ins to receive their weekly eNewsletter. According to P&G, it’s own of the most important and influential R&D programs they run for those brands. So, for P&G, their goal is not only to create a conversation and relationship with these people, but they test new product ideas as well and bounce the concept off their customers.
Along with the Weekly enewsletter, Home Made Simple has a Social networking site for moms called MomJunction
Overall, an Incredibly simple site that gets results.
Your content should NOT be about you, your company or your products and services. That’s the content marketing difference.
Anything you create needs to have the possibility of spreading.
Have you ever seen people spread around a print ad, or an online display ad? Probably not.
Create information that people talk about.
I’m sure many of you have heard about this case study, but it’s always worth repeating. This is WillitBlend.com, created by, of course, a blender manufacturer called Blendtec. With less than $1000 in total investment, they put up a website that featured 2 minute videos of the CEO blending up items using their blender. For example, they blended up chuck norris action figures, golf balls and even an iPhone.
The Results…over the past two years.
120 million+ total views of their videos
How has that changed the business? According to BlendTec executive George Wright, retail sales have increased by more than 500%, which he attributes almost solely to the video series. BlendTec is now perceived as the undisputable blending king through this mixture of information entertainment content. When you get a chance, it’s worth checking out.
Content, if good, will be accepted.
There is nothing stopping you. Technology is cheap today…no excuses.
If your content is good enough, you can reach your target audience…plus, look at the database you currently have an leverage that information to develop great content.
Are you listening? Are you honest with your customers about who you are and what you do? In today’s world, you better be…you need to be.
#2 – Use Online tools to Listen
Google Alerts is a free tool. The first thing you need to do is create a gmail (or google mail account), which is also free. Once you have a Gmail account, go to www.google.com/alerts. Then, just type in your keywords. In this screen, you can see I typed in content marketing, which will search for the words content and marketing being in close proximity of one another, and send you an alert as google picks it up, once a day or once a week. You can set up as many words as you want.
Of all the listening tools out there, Google Alerts is probably the one I use the most. The way Google Alerts works is that I can monitor keywords and brand names, and whenever anyone mentions them pretty much anywhere on the Internet, I’ll get a notification. As a rule, when anyone blogs about me, my company, or my book, I want to know about it and comment to them. Google Alerts helps me find most of this.
But where this is really of value is to find out what people are saying around they topics that are important to you and your company. For example, by monitoring the term “content marketing” over the past couple years, I’ve really gained insight into how the definition has broadened and how more people are using the term in general. Also, we can help shape the conversation through our own content because we know what’s being talked about on other sites.
Now, I prefer using a phrase match to my google alerts. A phrase match is, as you see here, I put quotation marks around the term I want to be notified on. This means that content and marketing must be next to each other in order for me to get an update. What you might want to do is start with the general search and see how relevant the results are. If there are too many non-relevant returns, then use can change it at any time to a phrase match.
And here’s what it looks like when I get the email. So, in this alert, someone at bizsugar blogged about my article, Patsi Krakoff is talking about content marketing – so I should go comment there, and the third one discusses a company that offers content marketing and social media – definitely have to check that out.
Do you have a Twitter Strategy?
The average Twitter user is between 35 and 55. It’s a pretty good bet that at least some of your customers are on it. If you are in the marketing field, you MUST be trying to figure this tool out.
Leading brands are using Twitter. JetBlue communicates frequently with Fans. Comcast uses it as a customer service tool. H&R Block holds customer Q&A’s via Twitter.
Twitter lets you listen to your customers in real-time.
Twitter Musts
Never answer the question “What are you doing?” Noone cares about that. Only communicate what is important to your customers/prospects/readers/followers.
Someone needs to own your Twitter account for your company.
Share information that doesn’t necessarily come from you, but is also valuable. Be democratic…you’ll get more credibility that way.
Who’s the human behind the Twitter account. Be ready to respond. Be real. People want to work with other people, not with companies anymore.
Get a Twitter management system like Tweetdeck or Tweetgrid.
Now, to use Tweetdeck, you must first sign up at www.twitter.com and set up your free account. With Twitter you can search to find if your friends and colleagues are on the system and, if you want to, you can follow them. Following someone is like “friending” them in Facebook or a connection in LinkedIn. Some people on Twitter have thousands of followers, while others follow hundreds and thousands.
Since this is very hard to keep track off, Tweetdeck becomes a great tool.
I’ll talk more about Twitter a bit later, but I want you to know that I personally thought that Twitter was a silly tool when I started. Once I got into it though, I have found that it is a powerful tool. We’ve actually done business partnerships through Twitter, and it drives about 10% of my total website traffic now.
So, if you’re not on Twitter, today’s a good day. If you have any questions, just follow me and send me a note, I can walk you through.
TweetDeck is a Twitter management system where I can see real time what is going on regarding our brands and our key searches. TweetDeck allows you to set searches ahead of time, and as something is typed in, like “content marketing” I can look up that person or be directed to the article being discussed. Incredibly valuable.
In this screen, I can see all the people I follow on the left hand side, people talking to me under replies, and then anyone talking about me at all in the 3rd Column.
Once you’ve mastered listening, you can distribute your RSS content feeds automatically using a free tool like Twitterfeed.
#3 The Importance of Social Media & Content
Over the last five years, we’ve seen the role of content change…today, being about having a conversation with customers.
Today, if you can tell a consistent story, and can distribute that valuable story in the places where your customers are, you will be in the middle of the conversation around key industry issues involving your customers.
And now we are back to publishing relevant stories using these kinds of tools.
Brian Solis example…he has a process set to how he distributes his content on a daily basis…becoming one of the leading experts in “New PR” in the process.
How about some data-driven content marketing? Website grader from Hubspot uses available internet data to give you a grade on how your site is performing, and give recommendations on next steps to take.
Hubspot has spread their brand as a valuable SEO analysis company by offering free content tools such as Website Grader.
USPS went from just a magazine called Deliver to…
An integrated package of content tools to help their customers.
The results: 43% of Deliver readers say it has increased their intention to spend more on direct marketing; 67% say it has increased their opinion of direct marketing; and more than 50% have taken action in the last year as a result of Deliver articles. There have been more than 70,000 downloads from the DeliverMagazine.com website, including more than 3,130 white papers. During the first six months of 2008, the website received more visits each month, with 9,347 visits in January and 43,036 in June. But the overall goal is not web site visits, it’s getting marketing decision makers to understand the value of direct mail and take the action to do more of it as part of their marketing program.
This is the MasterCard Small Business Site. Before, they really just had product information about the different cards and other services available for small business owners.
About two years ago, they made a commitment to talking about how small businesses are solving their financial challenges. They now provide regular advice-driven articles, ways to run your business better strategically and financially, and how other small businesses are dealing with growth challenges.
The results:
Traffic Up 322% Year over Year, which sounds impressive, right? Here’s the big number.
More than 50% of new signups coming via a content article. This means that customers are coming first to engage in the information. After a while of learning on the site, they decide to complete an application for a MasterCard credit card. This is perfectly executed content marketing.
MasterCard was able to reposition themselves into a trusted content provider, and by doing so, they are increasing sales!
Follow these steps and you will succeed
Understand who your customer is and where the pain points are.
Develop consistent, relevant content in multiple channels.
Let go of all control. Let your idea spread.
People share your ideas, link to your content.
Content is found through social media and search engines.
Customers start relying on you for your expertise (relationship!)
You are the trusted solutions provider in your industry.
Understand what LEGO is doing. They are content marketing masters. Study them and you’ll find opportunities in your own market.
Content matters because it drives behavior.
Knowing that, you need to look at how you allocate your funding moving forward. Spend less on “renting” placement and more on developing content that your customers will want to engage in.
Steps to take right now…
Select someone to be your publisher, managing editor or journalist. Be the Media.
Who is your Chief Conversation Officer?
Evaluate every communication: are we providing pointers to the next piece of information they need? (The Content Audit)