Content Marketing: What it is and how to go about it.YourCoach BVBA
Reflection of the Learning Snack I was invited to give for Cevora and Syntra Business Learning about Content Marketing, on the 26th of November 2013.
Questions? One address: benjamin@yourcoach.be
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
This presentation provides an overview of marketing and the tools available to you to promote your business. The information presented is tailored towards small businesses that may have a small marketing budget and a lack of internal marketing expertise.
Content Marketing: What it is and how to go about it.YourCoach BVBA
Reflection of the Learning Snack I was invited to give for Cevora and Syntra Business Learning about Content Marketing, on the 26th of November 2013.
Questions? One address: benjamin@yourcoach.be
B2B Content and Digital Marketing Best PracticesAnant Das
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
This presentation provides an overview of marketing and the tools available to you to promote your business. The information presented is tailored towards small businesses that may have a small marketing budget and a lack of internal marketing expertise.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Lead generation for real estate brokersManaan Choksi
how to build a never ending pipeline of leads for your real estate business. Learn from time tested techniques of international trainers on how to cost effectively generate leads.
What happens when you crank up the volume of you? What happens when you become the best you that you can be - professionally and personally? Magic! Like a magnet, you will attract the right clients, opportunities, and relationships.
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
Who Says B2B Research is Boring and Emotionless? Loretta Hudelot
This presentation was presented at TMRE 2014. B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of their most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Lead generation for real estate brokersManaan Choksi
how to build a never ending pipeline of leads for your real estate business. Learn from time tested techniques of international trainers on how to cost effectively generate leads.
What happens when you crank up the volume of you? What happens when you become the best you that you can be - professionally and personally? Magic! Like a magnet, you will attract the right clients, opportunities, and relationships.
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
Who Says B2B Research is Boring and Emotionless? Loretta Hudelot
This presentation was presented at TMRE 2014. B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of their most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Given the resource constraints and the focus of most start-ups, a convincing case can be made for them to focus their brand-building efforts on the digital and social space. This presentation discusses the what and how of social media for start-ups and the importance of personal branding for the start-up founders.
This presentation was presented by Radha Giri and Sanjeev Nambudiri at the TiePune Mentoring Camp in association with Lufthansa and ET Now.
The art of selling your PMO webinar
Tuesday 2 April 2019
presented by
Jon Burke
The link to the write up page and resources of this webinar:
https://www.apm.org.uk/news/the-art-of-selling-your-pmo-webinar/
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
- Hvorfor innholdsmarkedsføring noen ganger mislykkes
- 5 steg til en innholdsmarkedsføringsstrategi
- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
12. oGIP: B2C
• Business-To-Consumer (B2B). A transaction
that occurs between a company that
provides goods or services for consumers.
13. oGIP: B2C
• Good understanding of a client
• Strong marketing
• Mid-term perspective
• Light persuading
• Satisfaction reason
• Non-direct sales (or?)
Cold
Calls Needs-
based
selling
Heart
Selling
Relation-
ship
Selling
14. iGIP: B2B
• Business-to-business (B2B) describes
commerce transactions between
businesses, such as between
a manufacturer and a wholesaler
15. iGIP: B2B
• Good understanding of a client
• Deep company profiling
• Long-term relationships
• No manipulation
• Economical reason
• Direct Sales
Cold
Calls
Needs-
based
selling
Relation-
ship
Selling
Solution
Selling
20. Cold Sales
- first meeting
- no XP to work
together
- no expectation
- from pure list
Warm Sales
- not the first deal
- have expectations
- have areas to
develop
- likes you if still work
with you
21. Tips for cold sales
• try find more information about your client
• your proposition have to cover his needs
• show his clear benefits (KPIs) and returns of
investments
• you need to have good endorsement or
reputation (give your client a source, where
he can get it)
• be positive
• More listen, less talking
• You sale your personality first and only then
your product!!!
22. Tips for warm sales
• Ask feedback
• Do everything on time
• Don’t promise if you are not sure that you
can do it
• Listen!!!
• Give presents, don’t be very strict
• Talk like with a friend
23. Make focus on WARM
SALES
• Alumni
• Old friends
• Old contacts, etc.
• REMEMBER! People buy from people
32. Reach your TA: oGIP
Cold contacts
Online
Social Networks
Media-partners
Offline
University
External Events
Warm contacts
Internal
LC Members
Alumni
External
X Returnee
NGO partners
Mailers
University
33. Reach your TA: oGIP
Cold contacts
Online
Social Networks
Media-partners
Offline
University
External Events
Warm contacts
Internal
LC Members
Alumni
External
X Returnee
NGO partners
Mailers
University
34. Attraction for Sales
cold contacts|online|social networks
LinkedIn:
• JDs of partnership TNs
• Personal messages to your TA with
concrete propositions
Facebook:
• Short-JD TN-promo with link to Lin
• Lot of subscribers
• Interesting info for popula-
rity growth
Focus
35.
36.
37. Attraction for Sales
cold contacts|online|media partners
Rabota.ua:
• JDs of partnership TNs
Specialized blogs, media-portals:
• Focus on career topics
• Approach people from LC to post there
38. Attraction for Sales
cold contacts|offline|universities
Non-partnership with Uni
• Direct promo among students
• Promo-tables
• Flashmobes
• Posters/flyers
• Presentations
39. Attraction for Sales
cold contacts|offline|external events
Partnership with Event Organizers
• Promo-table
• Presentation during agenda
• Discounts for best participants
Non-partnership with Event Organizers
• Personal approach and hide sales
40. Our FOCUS
Reach your TA: oGIP
Cold contacts
Online
Social Networks
Media-partners
Offline
University
External Events
Warm contacts
Internal
LC Members
Alumnus
External
X Returnee
NGO partners
Mailers
University
41. Attraction for Sales
warm contacts|internal|LC members
LC members
• Internal events showcasing
• Discounts policy
• GIP culture and awareness
• PDP including
• Personal approach
42. Attraction for Sales
warm contacts|internal|alumni
Alumni
• Personal approach
• Partnership TNs by mailers (mail-groups)
• Discount policy
• GIP showcasing in Social Media in Alumni
groups
Focus
43. Attraction for Sales
warm contacts|external|X returnee
X returnee
• Reflection and reinvention, inner journey
• Discount policy
• Last internship showcasing
• Discount policy
• Customer loyalty approach
Focus
44. Attraction for Sales
warm contacts|external|NGO Partners
NGO partners
• Discount policy
• Partnership TNs
• Special projects
• Promo during external events organized by
NGO
45. Attraction for Sales
warm contacts|external|mailer
• Partnership TNs by mailers (mail-groups)
• GIP showcasing
46. Attraction for Sales
warm contacts|external|universities
Partnership with Uni
• Co-delivery projects(e.g. Ustronianka)
Focusing on
S&D
First meeting
with
University
Cooperation
with hosting
LC
Cooperation
with
University
Recruitment
Co-Delivery
Focus
53. Meeting tips
• Be on time
• Make a compliment and start your
meeting from something neutral (weather,
office, etc.)
• Be positive
• Prepare your business card and give it in
the beginning of the meeting
• Introduce yourself and your organization
properly
• Always do a sum-up of the meeting!
54. Personal Sales in GIP
Проговорити деталі
Продати продукт відповідно до
потреб
Визначити, який з наших продуктів
задовольняє потреби клієнта
Визначити потреби клієнта
Дізнатися більше про людину
Налагодити особистий контакт
Шлях персональних продажів
56. Close the deal: oGIP
1 day after:
passing/rejection
3 days after:
Needed doc
collection
2 days after:
Signing the
contract
3 days after:
Ra in my@
1 day after:
passing/rejection
12 days after:
Offline matching
(3 TNs)
3 days after:
Needed doc
collection
2 days after:
Signing the
contract
3 days after:
Ra in my@
Standard scheme (10 days +100500)
or
Effective offline matching (21 days)
57. Close the deal iGIP
• Be sure that you covering expectations
and needs
• Be concrete
• Don’t promise something you can’t realize
• First honey, then money
