Kelli Frias, professor of marketing, takes an in-depth look at some of the rookie mistakes of automated marketing strategies. This list was originally profiled in Entrepreneur magazine, and the slideshow will be prove a valuable resource for marketers young and old.

1. 7 DEADLY SINS OF
AUTOMATION MARKETING
Kelli Frias

2. OVERVIEW
• Marketing automation at
center of marketing strategy
• Many resources available to
new entrepreneurs
• Huge potential to generate
growth
• Only as good as the person
behind it.

3. • Entrepreneur magazine identified 7 mistakes
for automated marketing

4. UNDOCUMENTED
STRATEGY
Like shopping without a list

5. • There will be a need for organization
• Marketing Automation is a means to an end
• Get it in line with larger company goals

6. QUALITY, NOT
QUANTITY
“More” does not equal
“better”.

7. • Your marketing needs to engage customers
• Research your consumer base
• Create content accordingly
• Capivate them along the sales funnel
• Don’t pump out content for content’s sake
• Really work on quality

8. MISSING
TARGET
Wait, what’re you aiming for?

9. • During holidays, you don’t send the same
present to each person
• Content and messages are unique
• Don’t generalize and send out the same
message
• Spend some time on research and segment
your customer base

10. FLYING SOLO
It’s a team effort

11. • Content and Research/Demand go hand in
hand
• Make sure these teams are working in tandem
• Content creatives need to know what will
work and what won’t

12. STEP UP YOUR
EMAIL GAME
Email marketing not quite
dead.

13. • Clients and customers email heavy?
• Email is not completely out of the question
• Marketing operation should be more than
super email
• Utilize SEO and pertinent metrics

14. MARKETING
VS SALES
They should be on the same
page

15. • Using marketing automation to direct customers
to sales?
• Make sure there is an in-between to handle leads
effectively
• Lack of can result in negative ROI
• People and hard skills > Automated Processes
• Automated marketing should be an auxiliary,
not a substitute

16. LEAVING
CUSTOMERS
IN THE COLD
Let your marketing have a
heart

17. • Lead management helps get customers
• Lead nurturing appeals to the pathos
• Let marketing know what the product can do
for them
• Send content about the company that appeals
to who they are
• then, follow up with product info

18. Thanks for watching!