The document describes a lean entrepreneurship project called World Menu that aims to help restaurants solve the problem of language barriers and labor-intensive menu updates. It proposes providing digital menus through professional translations in any language as a better alternative to manual translations. The project team conducted customer development activities like interviews and surveys to test hypotheses about problems restaurants face and potential solutions. It validated assumptions about customer segments, the value proposition, revenue models, and key partnerships to support a business model for the World Menu idea.

1. Lean Entrepreneurship Project
FreshEntrepreneurs2014
World Menu
Session 4
Pauline von Nostitz 152113321
Pedro Mariz 152113366
Maria Murasheva 159114599
Alicja Sadlo 159114503

2. Elevator Pitch – WOLRD MENU
World menu helps restaurants / hotels / cafés to solve the
problem of language barrier as well as the labour-intensive
process of updating menus by providing professionally translated
up-to-date digital menus in any language. This is better than the
common process of translating menus manually and internally as
done by many restaurants nowadays because it saves time,
labour force and will provide professional translations, which
ultimately leads to a improved customer experience.
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3. Assessment of Idea
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4. Business Model Canvas
• https://canvanizer.com/canvas/HHF4lnH4-Fc
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5. Hypothesis
Component: Customer Segment
Hypothesis Restaurants, hotels and cafés face the problem of
language barrier with their customers.
Test Conduct 20-30 interviews with restaurants, which
are located within touristic areas and offer medium
to high priced food & beverage.
Validation If a minimum of 65% of participated restaurants
confirm language barrier problems.
Result
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6. Hypothesis
Component: Value Proposition
Hypothesis The maintenance & updating of menus is a time-consuming,
labour intensive task Restaurants,
hotels and cafés would prefer to outsource.
Test Conduct 20-30 interviews with restaurants, which
are located within touristic areas and offer
medium to high priced food & beverage.
Validation If a minimum of 65% of participated restaurants
confirm language barrier problems.
Result
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7. Component: Channels
Hypothesis
Hypothesis Service can be offered directly (no intermediaries)
to clients through a website as nowadays people
accept online services easily.
Test Landing page
Validation If landing page gets visited at least 150 times
within 2 weeks.
Result
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8. Hypothesis
Component: Customer Relationships
Hypothesis The best way World Menus can offer its service is
through web based personal assistance.
Test Run a survey with restaurants asking them about their
preferred relationship type.
Validation If at least 65% of restaurant owners confirm that a web
based personal assistance would be the preferred
customer relationship choice.
Result
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9. Hypothesis
Component: Revenue Streams
Hypothesis Restaurants will be willing to pay a fixed “menu” price
for each translation.
Test Run a survey with restaurants identifying the
willingness to pay / preferred payment plan for the
service.
Validation If at least 70% of restaurant owners agree that they
would be willing to pay according to proposed
payment plan.
Result
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10. Hypothesis
Component: Revenue Streams
Hypothesis Restaurants will be willing to pay a monthly
maintenance / change fee.
Test Run a survey with restaurants identifying the
willingness to pay / preferred payment play for the
service.
Validation If at least 70% of restaurant owners agree that they
would be willing to pay according to proposed
payment plan.
Result
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11. Hypothesis
Component: Key Partnerships
Hypothesis World Menu will find translation agencies, which entail
the intellectual property and resources to offer its
service in a cost efficient way.
Test Interviews / personal meetings with several translation
agencies gathering information about their offer.
Validation If at least 3-5 qualified agencies can be found which
offer service at reasonable price in cities in which
business will be conducted.
Result
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12. Hypothesis
Component: Key Partnerships
Hypothesis World Menu will find printing agencies, which entail
the required machinery and design knowledge to offer
its service in a cost efficient way.
Test Interviews / personal meetings with several printing
agencies gathering information about their offer.
Validation If at least 3-5 qualified agencies can be found which
offer service at reasonable price in cities in which
business will be conducted.
Result
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13. Hypothesis
Component: Revenue Streams
Hypothesis Once the service has attracted enough customers,
restaurants will want to place their advertisement on
the app and by doing that provide another revenue
stream.
Test Survey installed on website checking willingness of
restaurants to advertise within the app in the future.
Validation If more that 55% of participants indicate wiliness to do
so.
Result
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14. Hypothesis
Component: Cost Structure
Hypothesis World Menu variable costs are only influenced by the
relationship with key partners.
Test Interviews / personal meetings with several key
partners gathering information about their offer /
prices etc..
Validation If at least 3-5 key partners who do not ask for
subscription fee but for usage fee only can be found
per city in which business will be conducted.
Result
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15. Session Summary
• Customer Development
First of all you need to understand your customer, because without customer there will be no business.
Step 1 - Discover your customer (Who are they? / Problem-Solution-Method: Find solution to common problem)
Step 2* - Validation of Hypothesis (Methods to test: Surveys, Interviews, AdWords, Landing pages etc., if invalid -->
PIVOT)
Step 3 - Market (Create company & sell like crazy)
Step 4 - Grow company (Attention to trends & competition)
• Validation Process:
- Design Model
- Define Hypothesis
- Prioritize Hypothesis
- Test Hypothesis
- Analyse Result
• Business Model Environment
Pay attention to micro and microeconomic trends (political, social, economical, technological) and if needed, pivot idea
according to them!
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