Foods4U presentation - Fly2 team
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The document discusses a proposed food recommendation service called Foods4U. It begins by outlining the service and its key features like searching for restaurants, reviewing places, and following friends. It then discusses the results of a survey that found most people search for food information and share experiences. The document concludes by proposing updates to the Foods4U concept, including making it both a web and mobile service to share food information easily and generate revenue from restaurant owners.
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The scientific method of observation, measurement, and experiment may be our greatest achievement as a species. The technological innovation we enjoy today is the product of a culture of systematized scientific experimentation.
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3. The assignment revealed a need to simplify offerings for vendors and modify perceptions around street food to capture this market opportunity.
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DEFINING THE PROBLEM
OBJECTIVE OF THE STUDY
HYPOTHESIS OF THE STUDY
DATA SOURCES
TECHNIQUE OF DATA COLLECTION
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GEOGRAPHICAL LIMIT
BASIS OF SELECTION
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Hindustan Unilever Limited (HUL) produces Pepsodent toothpaste in India. Pepsodent was launched in 1993 and has since become a trusted oral care brand. It offers products to fight cavities, protect teeth, and address specific issues like sensitive teeth and bleeding gums. As HUL is the sole producer of Pepsodent, it has some monopoly power in the market, but competition from other toothpaste brands limits its ability to raise prices significantly.
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The document discusses hypothesis testing in research. It defines a hypothesis as a proposition that can be tested scientifically. The key points are:
- A hypothesis aims to explain a phenomenon and can be tested objectively. Common hypotheses compare two groups or variables.
- Statistical hypothesis testing involves a null hypothesis (H0) and alternative hypothesis (Ha). H0 is the initial assumption being tested, while Ha is what would be accepted if H0 is rejected.
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- The document discusses a study on consumer behavior in restaurants. It analyzes factors like food quality, service, ambience, menu, and price that customers consider important in selecting a restaurant.
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Research hypothesis
The document discusses hypotheses in research. It defines a hypothesis as a tentative statement about the relationship between two or more variables. Hypotheses help translate research problems into clear predictions and guide investigation. They provide objectivity, direction for data collection, and goals for researchers. Well-stated hypotheses are testable, consistent with existing knowledge, and help establish a link between theory and empirical research. Different types of hypotheses, such as simple, complex, associative, causal, directional, and null hypotheses are described. Sources for developing hypotheses include theoretical frameworks, previous research findings, literature, and experiences.
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Hypothesis is usually considered as the principal instrument in research and quality control. Its main function is to suggest new experiments and observations. In fact, many experiments are carried out with the deliberate object of testing hypothesis. Decision makers often face situations wherein they are interested in testing hypothesis on the basis of available information and then take decisions on the basis of such testing. In Six –Sigma methodology, hypothesis testing is a tool of substance and used in analysis phase of the six sigma project so that improvement can be done in right direction
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DEMOS
ShareTheMeal
United Nations World Food Programme
ShareTheMeal is the mobile fundraising app from the United Nations World Food Programme. The app allows users to 'share their meal' with a hungry child with just a tap and $0.80, feeding 1 child for a day.
Flashfood
Reduce food waste and feed people affordably using Flashfood. Users get massive savings on fresh food items like meat and produce that are nearing their best before date at grocery stores across Canada and the U.S.
MealConnect 2.0
Feeding America
Since 2014, MealConnect has been facilitating local food donations for community hunger relief organizations. In just a few months, Feeding America will launch functions allowing produce growers to donate crops anywhere in the country and enable Feeding America food banks to more easily share bounty with their lower-resourced peer food banks.
GetCalFresh
Code for America
Code for America built GetCalFresh to be the most human-centered, mobile-friendly, and efficient way to apply for the SNAP (also known as "food stamps") program. Code for America will share lessons learned while building the app, and what's coming next for helping Californians get the money for food that they're entitled to.
OpenMeal
This presentation will showcase how a user can order a meal from one of OpenMeal's partnered restaurants and pay for it using their provided credits.
Ba895 slides v6
Froyo Bella is a frozen yogurt shop that opened in 2010 with one location. It offers 45 flavors of frozen yogurt and 47 toppings. While sales increased 4% over the past two years, the owner lacks experience and English skills. A SWOT analysis identified opportunities to expand the target market and leverage social media. Competitors have more locations, lower prices, and more established social media presences. The marketing plan proposes optimizing Froyo Bella's website, increasing social media engagement through targeted posts, developing a Pinterest presence, monitoring Yelp reviews, and pursuing partnership opportunities. Success will be measured using analytics and redemption data to inform ongoing adaptation of the strategy.
King of the kitchen power point final12222
The document describes an app called "King of the Kitchen" that aims to promote healthy home cooking for university students. The app allows users to search recipes based on the ingredients in their fridge and provides quick, easy and healthy meal options. It also includes social features like sharing recipes and browsing friends' meals. The app is intended to help students maintain a healthy diet and manage their busy schedules. The document outlines the app's target audience, features, competitors, and the team's plans to develop a minimum viable product and marketing strategy.
CB4-Group2-Slides.pdf
GrabFood faces challenges in maintaining its position in HCMC's food delivery market. A focus group found that customers prefer delivery fee discounts and have concerns about hygiene. GrabFood's in-app services sometimes disrupt the customer experience. Recommendations include offering monthly delivery fee promotions, improving the app's technology, and advertising to reassure customers about hygiene.
MARKETING PLAN FOR ANDROID APP-"KHAO PIYO"
THIS PLAN HAS BEEN CREATED BY SAGAR GARG IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.
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Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
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From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
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Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
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Foods4U presentation - Fly2 team
- 1. Foods4U @fly2 team, 2012
- 2. Contents Foods4U Hypothesis Survey Analytic New Hypothesis @fly2 team, 2012
- 3. Foods4U What is Foods4U? @fly2 team, 2012
- 4. Problem? Are there any What should we eat to new place? night? @fly2 team, 2012
- 5. Food4U is… Are there any What should we eat to new place? night? What are they looking? @fly2 team, 2012
- 6. Food4U is… @fly2 team, 2012
- 7. Foods4U Easy to search a relevance place of food: delicious, cheap,… Comment, rate, and share new place easily Recommend new place, discount place,… Follow your friends to see what place they are interesting. @fly2 team, 2012
- 8. Hypothesis PotentialCustomer Competitors Business Opportunities @fly2 team, 2012
- 9. Potential Customer - Cheap, delicious foods - Nice restaurant - New taste, strange cuisines - Share experience - Young people (16-32) - Go out to eat @fly2 team, 2012
- 10. Competitors Some website: diadiemanuong.com facebook.com/diachihanoi Weakness: UI is not friendly Function are lacking: very hard to search Vietnamese still mainly use Google. @fly2 team, 2012
- 11. Business Opportunities Promote restaurant, food Foods4U @fly2 team, 2012
- 12. Survey Link: https://docs.google.com/spreadsheet/cc c?key=0AuOlrcjApG2odDdNcUkyNDA0Vlk yTmNPUTE5WXE2R2c#gid=0 @fly2 team, 2012
- 13. Survey’s result Go out to eat Search Search Go out Informat 36% 33% ion 64% At Not 67% home search Main source of Information: - Friends, family - Google. @fly2 team, 2012
- 14. Survey’s result Will share Satisfy with Information current service 6% 20% YES YES 80% 94% NO NO @fly2 team, 2012
- 15. Survey’s result Customer love: cheap, delicious foods new restaurant, new cuisines Location and special offer Smartphone: Rarely Do not use app to search. @fly2 team, 2012
- 16. Survey’s result Restaurant’s owner: Agree to pay an amount If the service help them: Famous Attract more customer. @fly2 team, 2012
- 17. New Hypothesis Product: Service: Not only Search food Help User sharing easily. Platform: Mainly base on web mobile-device-friendly user interface Restaurant owner: Free first Pay if it increase their income @fly2 team, 2012
- 18. Foods4U User: Vietnamese like eat many much. #mobile increase very fast. High quality app + comfortable UI + good marketing Unique app at this time (in Vietnam) => people will use it @fly2 team, 2012
- 19. Foods4U Make money: From restaurants' owners Win-win relation ship Large number of user -> increase their income -> They will pay a monthly fee @fly2 team, 2012
- 20. Foods4U “The future way to get your foods' information” @fly2 team, 2012
- 21. Thanks you! @fly2 team, 2012