This document discusses the World Menu startup project which aims to help restaurants solve the problem of language barriers and tedious menu updating processes by providing digitally translated menus in multiple languages. It outlines the business model canvas and various hypotheses around customer segments, value propositions, channels, and revenue streams that will be tested. Key hypotheses include that restaurants face language barriers with international customers and would prefer outsourcing menu maintenance, and that they will be willing to pay per translation or a monthly fee for the service. Testing methods such as interviews, surveys, and landing page visits are proposed to validate the hypotheses.
Testing assures profitable returns for a business. An honest web site allures customer’s attention and certain brings profit for a business. Each web site must straightforward and straightforward to grasp in order that customers will get through the positioning simply.
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Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
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Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
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Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
A case study on Deliveroo's marketing activities including:
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Model Hypothesis LEP FreshEntrepreneurs2014
1. Lean Entrepreneurship Project
FreshEntrepreneurs2014
World Menu
Session 4
Pauline von Nostitz 152113321
Pedro Mariz 152113366
Maria Murasheva 159114599
Alicja Sadlo 159114503
2. Elevator Pitch – WOLRD MENU
World menu helps restaurants / hotels / cafés to solve the
problem of language barrier as well as the labour-intensive
process of updating menus by providing professionally translated
up-to-date digital menus in any language. This is better than the
common process of translating menus manually and internally as
done by many restaurants nowadays because it saves time,
labour force and will provide professional translations, which
ultimately leads to a improved customer experience.
26.09.14 FreshEntrepreneurs2014 2
4. Business Model Canvas
• https://canvanizer.com/canvas/HHF4lnH4-Fc
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5. Hypothesis
Component: Customer Segment
Hypothesis Restaurants, hotels and cafés face the problem of
language barrier with their customers.
Test Conduct 20-30 interviews with restaurants, which
are located within touristic areas and offer medium
to high priced food & beverage.
Validation If a minimum of 65% of participated restaurants
confirm language barrier problems.
Result
26.09.14 FreshEntrepreneurs2014
5
6. Hypothesis
Component: Value Proposition
Hypothesis The maintenance & updating of menus is a time-consuming,
labour intensive task Restaurants,
hotels and cafés would prefer to outsource.
Test Conduct 20-30 interviews with restaurants, which
are located within touristic areas and offer
medium to high priced food & beverage.
Validation If a minimum of 65% of participated restaurants
confirm language barrier problems.
Result
26.09.14 FreshEntrepreneurs2014 6
7. Component: Channels
Hypothesis
Hypothesis Service can be offered directly (no intermediaries)
to clients through a website as nowadays people
accept online services easily.
Test Landing page
Validation If landing page gets visited at least 150 times
within 2 weeks.
Result
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8. Hypothesis
Component: Customer Relationships
Hypothesis The best way World Menus can offer its service is
through web based personal assistance.
Test Run a survey with restaurants asking them about their
preferred relationship type.
Validation If survey results indicate a preference of restaurant
owners towards a web based personal assistance.
Result
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9. Hypothesis
Component: Revenue Streams
Hypothesis Restaurants will be willing to pay a fixed “menu” price
for each translation.
Test Run a survey with restaurants identifying the
willingness to pay / preferred payment plan for the
service.
Validation If survey results indicate an acceptance of the
proposed payment plan.
Result
26.09.14 FreshEntrepreneurs2014 9
10. Hypothesis
Component: Revenue Streams
Hypothesis Restaurants will be willing to pay a monthly
maintenance / change fee.
Test Run a survey with restaurants identifying the
willingness to pay / preferred payment play for the
service.
Validation If survey results indicate an acceptance of the
proposed payment plan.
Result
26.09.14 FreshEntrepreneurs2014 10
11. Hypothesis
Component: Key Partnerships
Hypothesis World Menu will find translation agencies, which entail
the intellectual property and resources to offer its
service in a cost efficient way.
Test Interviews / personal meetings with several translation
agencies gathering information about their offer.
Validation If qualified agencies can be found which offer service
at reasonable price.
Result
26.09.14 FreshEntrepreneurs2014 11
12. Hypothesis
Component: Key Partnerships
Hypothesis World Menu will find printing agencies, which entail
the required machinery and design knowledge to offer
its service in a cost efficient way.
Test Interviews / personal meetings with several printing
agencies gathering information about their offer.
Validation If qualified agencies can be found which offer service
at reasonable price.
Result
26.09.14 FreshEntrepreneurs2014 12
13. Hypothesis
Component: Revenue Streams
Hypothesis Once the service has attracted enough customers,
restaurants will want to place their advertisement on
the app and by doing that provide another revenue
stream.
Test Survey installed on website checking willingness of
restaurants to advertise within the app in the future.
Validation If more that 55% of participants indicate wiliness to do
so.
Result
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14. Hypothesis
Component: Cost Structure
Hypothesis World Menu variable costs are only influenced by the
relationship with key partners.
Test Interviews / personal meetings with several key
partners gathering information about their offer /
prices etc..
Validation If key partners do not ask for subscription fee but for
usage fee only.
Result
26.09.14 FreshEntrepreneurs2014 14
15. Session Summary
• Customer Development
First of all you need to understand your customer, because without customer there will be no business.
Step 1 - Discover your customer (Who are they? / Problem-Solution-Method: Find solution to common problem)
Step 2* - Validation of Hypothesis (Methods to test: Surveys, Interviews, AdWords, Landing pages etc., if invalid -->
PIVOT)
Step 3 - Market (Create company & sell like crazy)
Step 4 - Grow company (Attention to trends & competition)
• Validation Process:
- Design Model
- Define Hypothesis
- Prioritize Hypothesis
- Test Hypothesis
- Analyse Result
• Business Model Environment
Pay attention to micro and microeconomic trends (political, social, economical, technological) and if needed, pivot idea
according to them!
26.09.14 FreshEntrepreneurs2014 15
