Barcelona IoT Meetup: 5 key takeaways for Internet of Things pioneers
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This document announces an IoT meetup in Barcelona on October 28th hosted by Claro Partners. Claro helps companies navigate disruptive shifts and delivered business innovation. They conducted a 10-month IoT project where they interviewed experts. Their key findings were: 1) IoT is currently focused on infrastructure, 2) IoT will be built by many players, and 3) real value comes from services, not technology. Claro is launching an IoT accelerator in Barcelona and seeking developers for a workshop.
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Barcelona IoT Meetup: 5 key takeaways for Internet of Things pioneers
- 1. #iot #iotbcn @claropartners IoT meet-up, Barcelona th 28 of October
- 2. #iot #iotbcn @claropartners Share your thoughts! @claropartners #iot #iotbcn
- 3. #iot #iotbcn @claropartners About Claro
- 4. #iot #iotbcn @claropartners Claro helps corporations and startups to navigate disruptive shifts in society and business Elisabeth Netherlands Michael USA Aldo Netherlands Rich USA Megan UK Mandy Lebanon Abby USA Jiri Belgium Gunes Turkey
- 5. #iot #iotbcn @claropartners Delivering business innovation and service design in the context of disruptive shifts Ownership Access Services delivered by companies Services delivered through value exchange networks Big data and aggregated resources Small data and personalised experiences Internet connects everyone Internet connects everything Request our point of view papes on each of these topics at POV@claropartners.com
- 6. #iot #iotbcn @claropartners 5 key takeaways from our 10-month project
- 7. #iot #iotbcn @claropartners To help us, we interviewed leading IoT experts and industry leaders/innovators
- 8. #iot #iotbcn @claropartners “The Internet of Things is about the internet expanding into the physical world” - Florian Michahelles | Auto-ID Labs
- 9. #iot #iotbcn @claropartners “Trying to determine the market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.” - Michael Nelson Professor of Communication, Culture & Technology at Georgetown University
- 10. 01 #iot #iotbcn @claropartners The Internet of Things is nascent… Today, the focus is on infrastructure and getting things online 1.0 2.0 3.0 Infrastructure and core hardware Connecting devices to the internet Value-added services & apps built on top of data from connected devices Intranets of Things
- 11. 01 #iot #iotbcn @claropartners The Internet of Things is nascent… Today, the focus is on infrastructure and getting things online 1.0 2.0 3.0 Infrastructure and core hardware Connecting devices to the internet Value-added services & apps built on top of data from connected devices Internet of Things
- 12. 02 #iot #iotbcn @claropartners The IoT will be built by many different players with many different roles Internet-connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single entity’s work. Login landscape Uname: iotbcn Pword: iotmeetup
- 13. 03 #iot #iotbcn @claropartners The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it Brands Retailers Brand provides services Retailer provides services (camera rented) Connects with other users Other appropriate services Other service providers Prints photos remotely Sends photos to friends Peers and other devices
- 14. A significant part of the IoT will evolve from the bottom-up, by people like hackers, developers, people with ideas. Devices Operating System Hardware & Infrastructure TOP DOWN Internet of Things Services Devices Devices Operating System Operating System Hardware & Infrastructure DEV. DEV CORPORATIONS Services Mobile industry CORPORATIONS PC industry CORPS. 04 #iot #iotbcn @claropartners Services Hardware & Infrastructure COLLABORATIVE
- 15. 05 #iot #iotbcn @claropartners IoT-enabled services are complex because they have both physical and digital elements and need to deliver an experience that bridges the two PHYSICAL ELEMENTS DIGITAL ELEMENTS
- 17. #iot #iotbcn @claropartners IoT creator tools for the IoT lab, first one held at Webvisions Chicago • We developed tools for IoT creators to use • Makers, developers, designer and strategists come together to create and prototype a service • First IoT lab was held in september during WebVisions in Chicago
- 18. #iot #iotbcn @claropartners Claro is launching an accelerator to build high-performance startups focused on Smart Data and Internet of Things. In Barcelona DEMO DEMO DAY DAY Shape Refine idea Shape Build Sell Refine the idea Beta launch Early adoption • Selection: 10 teams will be selected to enter a 3-month intense acceleration program • Offer: Each team is offered a €15k investment, free co-working space and €150k in partnership discounts • Demo day: The acceleration period closes with a demo day, attended by 400+ mentors, investors and partners
- 19. #iot #iotbcn @claropartners Call for IoT developers for a workshop this Thursday TBD • Workshop with developers to explore their challenges when using platforms • IoT developer who have experience with platforms like Xively, Electric Imp, etc. • We offer you an €50 gift voucher of any preferred online developer store • Interested? contact me at jiri@claropartners.com or @verjiris
- 20. #iot #iotbcn @claropartners Get involved with us in building the Internet of Things! Presentation including 1-day access to the business landscape Accelerator focused on Internet of Things, looking for corporate partners, investors and mentors Developer workshop at Claro Thank you! Jiri Vermeulen @claropartners jiri.vermeulen@claropartners.com
Editor's Notes
- Many of our projects are inspired by big shifts we see happening in the world, each within a technological, social and cultural context.Our current project focuses on informal and micro enterprise, from both a people and business perspective. We see that micro-businesses are expanding, in Nairobi, in Spain, in the U.S. and globally; yet despite being the backbone of most economic activity, microenterprises are misunderstood and their needs underserved. We want to better understand the contemporary lives of everyday entrepreneurs (in Nairobi and across the globe) and how they may impact business-as-usual. Here in Nairobi we are interested particularly in two types of entrepreneurs– tech entrepreneurs and parallel entrepreneurs. We want to understand better micro-enterprise here in your city. In the context of your experiences.
- Mention the interviewees and some of the companies they represent:(ANIMATION)
- Sounds simple? It is; it’s not a whole new “industry”, but rather is simply the internet expanding into the physical world. It will provide brand new capabilities to us – the user – but it will still be about services that are meaningful and bring value to people and companies. It’s not all that foreign a concept – in fact many IoT-enabled services are already here.
- The question is often asked – what’s the market size of the IoT? Again, this is the wrong question – it’s not an industry itself, nor can its size be calculated… (see quote)
- So, as I was saying: the trueIoT is more than connected devices – it provides services based on that new connectivity.…not just about closed systems - the intranet of things.Build: IoT blue banner.So, what might these services look like?... (PTO)
- So, as I was saying: the trueIoT is more than connected devices – it provides services based on that new connectivity.…not just about closed systems - the intranet of things.Build: IoT blue banner.So, what might these services look like?... (PTO)
- No one company is going to build and manage the IoT – it’s just so enormous, diverse, varied. It’s like saying one company would manage the internet – there are some important players but it’s enormous and each player has a role. The IoT will be the same (remember – it’s the internet moving into the real world)
- We see the real value of the IoT not coming from connecting things to the internet in itself (“look, my cat is connected to the internet!”), but from the services you can build on top of that connection: “Look, I can find my cat’s location at any time and use those data points to make a 3D virtual map of my garden!”.So, much like the revolution we’ve seen around apps developed for smartphones and tablets, the IoT will open up new opportunities for us to develop services around the way we live.
- Following on from the previous point, many of these players will be people like you, not established companies. With the revolution in making and hacking, and individuals being able to produce their own products and services – without having to use the traditional tools and channels, the evolution of the IoT will surely be largely in the hands of the people. Which leads us to… (NEXT)
- Sounds obvious, but the interactions, design and delivery of an IoT-enabled product and service are multi-dimensionaleg. BERG Little Printer. When developing solutions in this space, you need to consider every aspect. Where developing software has its own challenges and product development likewise, these connected devices need an understanding and management of both those areas.We’ll see more of this later.
- We’ll use some of the tools during this weekend
- So, today we’ll:Think about the real human needs we’re fulfilling with the products/services we createWe’ve gathered together people with different backgroundsWe think you, and people like you will be really important in helping to build the IoT