#iot #iotbcn @claropartners

IoT meet-up, Barcelona
th
28

of October
#iot #iotbcn @claropartners

Share your thoughts!
@claropartners
#iot #iotbcn
#iot #iotbcn @claropartners

About Claro
#iot #iotbcn @claropartners

Claro helps corporations
and startups to navigate
disruptive shifts in
society and business

Elisabeth
Netherlands

Michael
USA

Aldo
Netherlands

Rich
USA

Megan
UK

Mandy
Lebanon

Abby
USA

Jiri
Belgium

Gunes
Turkey
#iot #iotbcn @claropartners

Delivering business innovation
and service design in the
context of disruptive shifts

Ownership

Access

Services delivered
by companies

Services delivered
through value
exchange networks

Big data and
aggregated
resources

Small data and
personalised
experiences

Internet connects
everyone

Internet connects
everything
Request our point of view papes on each of these topics at
POV@claropartners.com
#iot #iotbcn @claropartners

5 key takeaways from
our 10-month project
#iot #iotbcn @claropartners

To help us, we interviewed leading IoT experts and industry leaders/innovators
#iot #iotbcn @claropartners

“The Internet of Things is about the internet
expanding into the physical world”
- Florian Michahelles | Auto-ID Labs
#iot #iotbcn @claropartners

“Trying to determine the market size of the Internet
of Things is like trying to calculate the market for
plastics, circa 1940. At that time, it was difficult to
imagine that plastics could be in everything.”
- Michael Nelson
Professor of Communication, Culture & Technology
at Georgetown University
01

#iot #iotbcn @claropartners

The Internet of Things is nascent…
Today, the focus is on infrastructure and getting things online

1.0

2.0

3.0

Infrastructure and
core hardware

Connecting
devices to the
internet

Value-added services &
apps built on top of data
from connected devices

Intranets of Things
01

#iot #iotbcn @claropartners

The Internet of Things is nascent…
Today, the focus is on infrastructure and getting things online

1.0

2.0

3.0

Infrastructure and
core hardware

Connecting
devices to the
internet

Value-added services &
apps built on top of data
from connected devices

Internet of Things
02

#iot #iotbcn @claropartners

The IoT will be built by many different players with many different roles

Internet-connected
things and their uses
will be so varied and
present everywhere
that the IoT won’t be
the result of one single
entity’s work.

Login landscape
Uname: iotbcn
Pword: iotmeetup
03

#iot #iotbcn @claropartners

The real value of the IoT will not come from the technology itself,
but the services built on top and enabled by it
Brands

Retailers
Brand provides
services
Retailer provides
services (camera
rented)
Connects with
other users

Other
appropriate
services

Other service
providers

Prints photos
remotely
Sends photos
to friends

Peers and other
devices
A significant part of the IoT will evolve from the bottom-up,
by people like hackers, developers, people with ideas.

Devices
Operating System
Hardware & Infrastructure

TOP DOWN

Internet of Things

Services

Devices

Devices

Operating System

Operating System

Hardware & Infrastructure

DEV.

DEV

CORPORATIONS

Services

Mobile industry

CORPORATIONS

PC industry

CORPS.

04

#iot #iotbcn @claropartners

Services

Hardware & Infrastructure

COLLABORATIVE
05

#iot #iotbcn @claropartners

IoT-enabled services are complex because they have both physical and
digital elements and need to deliver an experience that bridges the two

PHYSICAL ELEMENTS

DIGITAL ELEMENTS
#iot #iotbcn @claropartners
#iot #iotbcn @claropartners

IoT creator tools for the IoT lab, first one
held at Webvisions Chicago
•

We developed tools for IoT creators to
use

•

Makers, developers, designer and
strategists come together to create
and prototype a service

•

First IoT lab was held in september
during WebVisions in Chicago
#iot #iotbcn @claropartners

Claro is launching an accelerator to build high-performance startups focused on Smart
Data and Internet of Things. In Barcelona

DEMO
DEMO
DAY
DAY

Shape
Refine idea

Shape

Build

Sell

Refine the idea

Beta launch

Early adoption

• Selection: 10 teams will be selected to enter a 3-month intense acceleration program
• Offer: Each team is offered a €15k investment, free co-working space and €150k in
partnership discounts
• Demo day: The acceleration period closes with a demo day, attended by 400+ mentors,
investors and partners
#iot #iotbcn @claropartners

Call for IoT developers for a workshop this
Thursday TBD
•

Workshop with developers to explore their
challenges when using platforms

•

IoT developer who have experience with
platforms like Xively, Electric Imp, etc.

•

We offer you an €50 gift voucher of any
preferred online developer store

•

Interested? contact me at
jiri@claropartners.com or @verjiris
#iot #iotbcn @claropartners

Get involved with us in building the Internet of Things!
 Presentation including 1-day access to the business landscape
 Accelerator focused on Internet of Things, looking for corporate
partners, investors and mentors

 Developer workshop at Claro

Thank you!
Jiri Vermeulen
@claropartners
jiri.vermeulen@claropartners.com

Barcelona IoT Meetup: 5 key takeaways for Internet of Things pioneers

  • 1.
    #iot #iotbcn @claropartners IoTmeet-up, Barcelona th 28 of October
  • 2.
    #iot #iotbcn @claropartners Shareyour thoughts! @claropartners #iot #iotbcn
  • 3.
  • 4.
    #iot #iotbcn @claropartners Clarohelps corporations and startups to navigate disruptive shifts in society and business Elisabeth Netherlands Michael USA Aldo Netherlands Rich USA Megan UK Mandy Lebanon Abby USA Jiri Belgium Gunes Turkey
  • 5.
    #iot #iotbcn @claropartners Deliveringbusiness innovation and service design in the context of disruptive shifts Ownership Access Services delivered by companies Services delivered through value exchange networks Big data and aggregated resources Small data and personalised experiences Internet connects everyone Internet connects everything Request our point of view papes on each of these topics at POV@claropartners.com
  • 6.
    #iot #iotbcn @claropartners 5key takeaways from our 10-month project
  • 7.
    #iot #iotbcn @claropartners Tohelp us, we interviewed leading IoT experts and industry leaders/innovators
  • 8.
    #iot #iotbcn @claropartners “TheInternet of Things is about the internet expanding into the physical world” - Florian Michahelles | Auto-ID Labs
  • 9.
    #iot #iotbcn @claropartners “Tryingto determine the market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.” - Michael Nelson Professor of Communication, Culture & Technology at Georgetown University
  • 10.
    01 #iot #iotbcn @claropartners TheInternet of Things is nascent… Today, the focus is on infrastructure and getting things online 1.0 2.0 3.0 Infrastructure and core hardware Connecting devices to the internet Value-added services & apps built on top of data from connected devices Intranets of Things
  • 11.
    01 #iot #iotbcn @claropartners TheInternet of Things is nascent… Today, the focus is on infrastructure and getting things online 1.0 2.0 3.0 Infrastructure and core hardware Connecting devices to the internet Value-added services & apps built on top of data from connected devices Internet of Things
  • 12.
    02 #iot #iotbcn @claropartners TheIoT will be built by many different players with many different roles Internet-connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single entity’s work. Login landscape Uname: iotbcn Pword: iotmeetup
  • 13.
    03 #iot #iotbcn @claropartners Thereal value of the IoT will not come from the technology itself, but the services built on top and enabled by it Brands Retailers Brand provides services Retailer provides services (camera rented) Connects with other users Other appropriate services Other service providers Prints photos remotely Sends photos to friends Peers and other devices
  • 14.
    A significant partof the IoT will evolve from the bottom-up, by people like hackers, developers, people with ideas. Devices Operating System Hardware & Infrastructure TOP DOWN Internet of Things Services Devices Devices Operating System Operating System Hardware & Infrastructure DEV. DEV CORPORATIONS Services Mobile industry CORPORATIONS PC industry CORPS. 04 #iot #iotbcn @claropartners Services Hardware & Infrastructure COLLABORATIVE
  • 15.
    05 #iot #iotbcn @claropartners IoT-enabledservices are complex because they have both physical and digital elements and need to deliver an experience that bridges the two PHYSICAL ELEMENTS DIGITAL ELEMENTS
  • 16.
  • 17.
    #iot #iotbcn @claropartners IoTcreator tools for the IoT lab, first one held at Webvisions Chicago • We developed tools for IoT creators to use • Makers, developers, designer and strategists come together to create and prototype a service • First IoT lab was held in september during WebVisions in Chicago
  • 18.
    #iot #iotbcn @claropartners Clarois launching an accelerator to build high-performance startups focused on Smart Data and Internet of Things. In Barcelona DEMO DEMO DAY DAY Shape Refine idea Shape Build Sell Refine the idea Beta launch Early adoption • Selection: 10 teams will be selected to enter a 3-month intense acceleration program • Offer: Each team is offered a €15k investment, free co-working space and €150k in partnership discounts • Demo day: The acceleration period closes with a demo day, attended by 400+ mentors, investors and partners
  • 19.
    #iot #iotbcn @claropartners Callfor IoT developers for a workshop this Thursday TBD • Workshop with developers to explore their challenges when using platforms • IoT developer who have experience with platforms like Xively, Electric Imp, etc. • We offer you an €50 gift voucher of any preferred online developer store • Interested? contact me at jiri@claropartners.com or @verjiris
  • 20.
    #iot #iotbcn @claropartners Getinvolved with us in building the Internet of Things!  Presentation including 1-day access to the business landscape  Accelerator focused on Internet of Things, looking for corporate partners, investors and mentors  Developer workshop at Claro Thank you! Jiri Vermeulen @claropartners jiri.vermeulen@claropartners.com

Editor's Notes

  • #6 Many of our projects are inspired by big shifts we see happening in the world, each within a technological, social and cultural context.Our current project focuses on informal and micro enterprise, from both a people and business perspective. We see that micro-businesses are expanding, in Nairobi, in Spain, in the U.S. and globally; yet despite being the backbone of most economic activity, microenterprises are misunderstood and their needs underserved. We want to better understand the contemporary lives of everyday entrepreneurs (in Nairobi and across the globe) and how they may impact business-as-usual. Here in Nairobi we are interested particularly in two types of entrepreneurs– tech entrepreneurs and parallel entrepreneurs. We want to understand better micro-enterprise here in your city. In the context of your experiences.
  • #8 Mention the interviewees and some of the companies they represent:(ANIMATION)
  • #9 Sounds simple? It is; it’s not a whole new “industry”, but rather is simply the internet expanding into the physical world. It will provide brand new capabilities to us – the user – but it will still be about services that are meaningful and bring value to people and companies. It’s not all that foreign a concept – in fact many IoT-enabled services are already here.
  • #10 The question is often asked – what’s the market size of the IoT? Again, this is the wrong question – it’s not an industry itself, nor can its size be calculated… (see quote)
  • #11 So, as I was saying: the trueIoT is more than connected devices – it provides services based on that new connectivity.…not just about closed systems - the intranet of things.Build: IoT blue banner.So, what might these services look like?... (PTO)
  • #12 So, as I was saying: the trueIoT is more than connected devices – it provides services based on that new connectivity.…not just about closed systems - the intranet of things.Build: IoT blue banner.So, what might these services look like?... (PTO)
  • #13 No one company is going to build and manage the IoT – it’s just so enormous, diverse, varied. It’s like saying one company would manage the internet – there are some important players but it’s enormous and each player has a role. The IoT will be the same (remember – it’s the internet moving into the real world)
  • #14 We see the real value of the IoT not coming from connecting things to the internet in itself (“look, my cat is connected to the internet!”), but from the services you can build on top of that connection: “Look, I can find my cat’s location at any time and use those data points to make a 3D virtual map of my garden!”.So, much like the revolution we’ve seen around apps developed for smartphones and tablets, the IoT will open up new opportunities for us to develop services around the way we live.
  • #15 Following on from the previous point, many of these players will be people like you, not established companies. With the revolution in making and hacking, and individuals being able to produce their own products and services – without having to use the traditional tools and channels, the evolution of the IoT will surely be largely in the hands of the people. Which leads us to… (NEXT)
  • #16 Sounds obvious, but the interactions, design and delivery of an IoT-enabled product and service are multi-dimensionaleg. BERG Little Printer. When developing solutions in this space, you need to consider every aspect. Where developing software has its own challenges and product development likewise, these connected devices need an understanding and management of both those areas.We’ll see more of this later.
  • #18 We’ll use some of the tools during this weekend
  • #20 So, today we’ll:Think about the real human needs we’re fulfilling with the products/services we createWe’ve gathered together people with different backgroundsWe think you, and people like you will be really important in helping to build the IoT