Startupweekend 2016, Barcelona Claro Partners Presentation

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Presentation given by Senior Consultant Harry Wilson to inspire startups to solve a real-human problem, and begin their startup business there.

Business

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@claropartners
Ambitious startups for real human needs
Claro Partners | Navigating Disruptive Shifts
Prepared for Startupweekend BCN, November 2016

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@claropartners
Start from the people, not the technology

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@claropartners
The world around us is littered with bad user experience

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@claropartners
Let’s deliver on real human needs

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@claropartners
How can we get there?
A B

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@claropartners
How can we get there?
A B

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@claropartners
How can we get there?
A B

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@claropartners
Image inspired by Dan Nessler
Design the right thing Design things rightA B
Understand customers using design thinking

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@claropartners
A B
Insights come from customer immersion

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@claropartners
Observations Digital interviews and insightsInterview ‘intercepts’
Guerilla research in one afternoon
Intercept interviews

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@claropartners
BELONG
How do people feel like they belong?
What challenges do they face?
Context
DISCOVER
ACHIEVE
What do people want to achieve?
What challenges do they face?
What do people want to discover?
What challenges do they face?
CONTROL
What do people want to control?
What challenges do they face?
Brainstorm unmet functional and emotional needs around a specific context
Human needs framework

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@claropartners
Understand your users’ evolving relationship with your concept
How do we reach the user; how
do they get to know about the
product/service?
How do we attract people to
the offer? How do we make
them want to try it?
How do they use the
product/service? How do they
meet the user’s needs?
How do we create strong user
affection that results in repeat
usage, loyalty and advocacy?
USER
CONCEPT
DISCOVER TRY USE ADVOCATE
Customer journey

15 |
@claropartners
Claro Partners
www.claropartners.com
+34 931 786 332
Harry Wilson| Senior Consultant
harry.wilson@claropartners.com
@_harrywilson
Let’s continue
the conversation…

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Startupweekend 2016, Barcelona Claro Partners Presentation

1. 1 | @claropartners Ambitious startups for real human needs Claro Partners | Navigating Disruptive Shifts Prepared for Startupweekend BCN, November 2016

2. 2 | @claropartners Start from the people, not the technology

3. 3 | @claropartners The world around us is littered with bad user experience

4. 4 | @claropartners Let’s deliver on real human needs

5. 5 | @claropartners How can we get there? A B

6. 6 | @claropartners How can we get there? A B

7. 7 | @claropartners How can we get there? A B

8. 8 | @claropartners Image inspired by Dan Nessler Design the right thing Design things rightA B Understand customers using design thinking

9. 9 | @claropartners

10. 10 | @claropartners

11. 11 | @claropartners A B Insights come from customer immersion

12. 12 | @claropartners Observations Digital interviews and insightsInterview ‘intercepts’ Guerilla research in one afternoon Intercept interviews

13. 13 | @claropartners BELONG How do people feel like they belong? What challenges do they face? Context DISCOVER ACHIEVE What do people want to achieve? What challenges do they face? What do people want to discover? What challenges do they face? CONTROL What do people want to control? What challenges do they face? Brainstorm unmet functional and emotional needs around a specific context Human needs framework

14. 14 | @claropartners Understand your users’ evolving relationship with your concept How do we reach the user; how do they get to know about the product/service? How do we attract people to the offer? How do we make them want to try it? How do they use the product/service? How do they meet the user’s needs? How do we create strong user affection that results in repeat usage, loyalty and advocacy? USER CONCEPT DISCOVER TRY USE ADVOCATE Customer journey

15. 15 | @claropartners Claro Partners www.claropartners.com +34 931 786 332 Harry Wilson| Senior Consultant harry.wilson@claropartners.com @_harrywilson Let’s continue the conversation…

Editor's Notes

Start with people, not with technology. Startup ecosystem is 99% struggling to scale their idea. Make people want what you build, instead make something people want. It takes a bit more effort now, but it will save you a LOT in the long term.
The world around us is littered with bad design. Once you open your eyes see a lot.
Positive startup energy being put into the wrong problems.
Cc Dan Nessler

Startupweekend 2016, Barcelona Claro Partners Presentation

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Startupweekend 2016, Barcelona Claro Partners Presentation

Editor's Notes