The document summarizes ILRI Comms project insight in 2014 regarding media engagement at the BecA-ILRI Hub. In 2014, they engaged with journalists, got media coverage, and initiated new connections with journalists. In 2015, they plan to more proactively engage with journalists and get wider media coverage. The presentation recommends having a clear story with an objective, audience, and message when engaging with journalists. It also advises treating journalists as partners by matching their needs and being available to them.