Social media refers to online services that allow users to create and share content through audio, video, images and text. Common social media platforms include Facebook, Twitter, YouTube, and LinkedIn. Social media is an important communication tool because it allows users to reach a large audience at low cost and share information quickly. Effective social media use requires posting engaging content on a consistent basis and using hashtags and trends to expand reach. Common mistakes to avoid include having an obscure profile, only self-promoting, not checking links before sharing, and inconsistent or outdated posting strategies.
This document provides an introduction to various social media tools including wikis, blogs, Twitter, Yammer, Flickr, Slideshare, RSS, custom search engines, and social bookmarking. It describes the purpose and key features of each tool, and provides examples of their use by ILRI.
Relative fitness contribution of BoLA alleles in T.parva immune cattle: inter...ILRI
Poster prepared by Obara, I., Odongo, D., Kemp, S.J., Seitzer U. and Bishop, R. at the Follow-Up Conference “German-African Cooperation Projects in Infectology”, Bonn, 28–30 June 2012
Overview of the Central Mekong Flagship, HumidtropicsILRI
Poster prepared by Lisa Hiwasaki, Jim Hammond, Ingrid Oborn and Jianchu Xu for the Capacity Development Workshop of the CGIAR Research Program on Humidtropics, Nairobi, 29 April–2 May 2014
Tanzania dairy genetics: Matching dairy genetics to smallholder farmers’ inpu...ILRI
The document discusses plans for a project that aims to identify a diverse group of smallholder dairy farmers in Tanzania to participate in collecting data on breed composition, productivity, and fitness in order to develop mechanisms for encouraging continued participation and adoption of improved management practices. Criteria for selecting farmers include random selection across study sites, owning a cow that recently had a calf or is pregnant, and a willingness to participate. Data to be collected includes reproductive performance, health, production, animal health, welfare, inputs, and enterprise characteristics.
Poster prepared by Alessandra Galiè, Isabelle Baltenweck and Dorine Odongo for
This poster sets out ILRI's experiences with gender research, from an institutional fosu to the advent of CGIAR research programs.
This document summarizes ILRI's 40th anniversary celebration activities called ILRI@40. The celebration was an exceptional opportunity to raise ILRI's profile, influence key constituencies with pro-poor livestock messages, and re-engage former staff and partners. Major events included conferences in Europe, Kenya, the US, and Indonesia. Other presentations were given in Canada, Vietnam, Tanzania, and India. Lessons learned included the need to better plan events, include more science, fresh faces, and visioning while reducing lengthy sessions and dull speakers. The goal is to continue engaging stakeholders through social media and developing briefs on lessons learned.
Social media refers to online services that allow users to create and share content through audio, video, images and text. Common social media platforms include Facebook, Twitter, YouTube, and LinkedIn. Social media is an important communication tool because it allows users to reach a large audience at low cost and share information quickly. Effective social media use requires posting engaging content on a consistent basis and using hashtags and trends to expand reach. Common mistakes to avoid include having an obscure profile, only self-promoting, not checking links before sharing, and inconsistent or outdated posting strategies.
This document provides an introduction to various social media tools including wikis, blogs, Twitter, Yammer, Flickr, Slideshare, RSS, custom search engines, and social bookmarking. It describes the purpose and key features of each tool, and provides examples of their use by ILRI.
Relative fitness contribution of BoLA alleles in T.parva immune cattle: inter...ILRI
Poster prepared by Obara, I., Odongo, D., Kemp, S.J., Seitzer U. and Bishop, R. at the Follow-Up Conference “German-African Cooperation Projects in Infectology”, Bonn, 28–30 June 2012
Overview of the Central Mekong Flagship, HumidtropicsILRI
Poster prepared by Lisa Hiwasaki, Jim Hammond, Ingrid Oborn and Jianchu Xu for the Capacity Development Workshop of the CGIAR Research Program on Humidtropics, Nairobi, 29 April–2 May 2014
Tanzania dairy genetics: Matching dairy genetics to smallholder farmers’ inpu...ILRI
The document discusses plans for a project that aims to identify a diverse group of smallholder dairy farmers in Tanzania to participate in collecting data on breed composition, productivity, and fitness in order to develop mechanisms for encouraging continued participation and adoption of improved management practices. Criteria for selecting farmers include random selection across study sites, owning a cow that recently had a calf or is pregnant, and a willingness to participate. Data to be collected includes reproductive performance, health, production, animal health, welfare, inputs, and enterprise characteristics.
Poster prepared by Alessandra Galiè, Isabelle Baltenweck and Dorine Odongo for
This poster sets out ILRI's experiences with gender research, from an institutional fosu to the advent of CGIAR research programs.
This document summarizes ILRI's 40th anniversary celebration activities called ILRI@40. The celebration was an exceptional opportunity to raise ILRI's profile, influence key constituencies with pro-poor livestock messages, and re-engage former staff and partners. Major events included conferences in Europe, Kenya, the US, and Indonesia. Other presentations were given in Canada, Vietnam, Tanzania, and India. Lessons learned included the need to better plan events, include more science, fresh faces, and visioning while reducing lengthy sessions and dull speakers. The goal is to continue engaging stakeholders through social media and developing briefs on lessons learned.
This document discusses how community organizations in Malaysia can utilize social media. It notes that social media allows for information sharing, feedback, consultation, involvement, collaboration, empowerment, and monitoring. It provides an overview of popular social media platforms like Facebook, Twitter, YouTube, and blogging and how each can be used. Specific Malaysian non-profits that use social media are mentioned. Tips are provided on content creation and engagement strategies like listening to audiences, offering valuable content, using email marketing, and connecting with communities in real life through events. The document closes by noting some challenges of social media like the spread of rumors and prevalence of negative expressions.
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This document summarizes a presentation by Tim Nicholas on social media strategies. It discusses:
1. Social media usage trends in Australia and the leading social networks.
2. The Institute's existing social media strategy which aims to engage members through multiple channels like Twitter, Facebook, and their own community platform.
3. Recommendations for Accru's social media strategy, suggesting they use platforms like Twitter, YouTube, and LinkedIn to promote their expertise, drive recruitment, and engage their target audiences.
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Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
The Dogs Trust charity started using Twitter and Facebook in 2008 and saw an increase of £100,000 in donations from those channels in the first year. Social media can help organizations connect with current and new customers, gain referrals, communicate instantly, promote events, and more. Common social media platforms include blogs, microblogs like Twitter, video and photo sharing sites, and social networks.
Using Social Media to Promote Your Research (Translate MedTech edition)Kirsten Thompson
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1. CNN iReport is CNN's participatory journalism platform that allows over 1 million registered users to share stories from every country in the world, subject to CNN's editorial guidelines.
2. iReport harnesses stories and content from contributors to enrich CNN's news coverage across TV, radio, online and social media platforms.
3. CNN iReport grows its community by empowering audiences to suggest story ideas, using the right social media platform for different stories, acknowledging contributor work, and promoting content across multiple channels.
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The document provides guidance on developing an effective social media plan in 3 steps:
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The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
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This document provides guidance and best practices for using social media to engage member communities. It outlines a 5-step process for developing a social media plan, including determining goals, understanding audiences, allocating resources, learning relevant tools, and implementing a plan. The document also includes case studies of social media initiatives by professional associations to recruit new members and promote conferences. Resources are shared that chapters can use to learn about social media platforms and strategies.
The document discusses using social media to promote conferences, exhibitions, and events. It recommends a three stage social media strategy: 1) Pre-event promotion to generate registration buzz, 2) Engagement during the event through live updates and content sharing, and 3) Post-event thank you messages and highlights to maintain connections. Specific tactics include promoting speaker profiles, allowing questions, polling for event ideas, deciding hashtags, and thanking participants after the event. The presentation emphasizes a 3600 approach to content generation and proliferation across multiple social media platforms.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
This document discusses using social media as a recruitment tool. It begins by defining social media and providing statistics on social media usage. It then outlines how companies can use various social media platforms like Twitter, Facebook, LinkedIn, YouTube, and blogs in their recruitment strategies. For example, companies can advertise jobs, engage in conversations to build their employer brand, and find potential candidates on these channels. The document also notes some challenges in using social media for recruitment, such as legal issues, being overwhelmed by the volume of content, and needing to overcome fears of ceding control. It emphasizes that social media should complement, not replace, a company's careers website. Overall, the document explores how recruiters can leverage different social media platforms and
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ILRI Comms project insight 2014: Storify
1. ILRI Comms project insight 2014:
Storify
Susan MacMillan and Paul Karaimu
CKM Team Meeting
Addis Ababa, 2-4 February 2015
2. About this project or activity
1. Why is it important
• Offers new format for collating our social media posts (publicity)
and re-cycling them as blog posts, which gives new life to the social
media postings
• Way of curating the best-quality ILRI social media mentions
(including those of our partners and donors) into stories
2. What is it
• An online tool that ‘helps make sense of what people post on social
media and allowing users to curate important voices and turn them
into stories’ (storify.com/about).
3. What we want to achieve
• Extend the use, presence and reach of our social media posts in the
form of stories we can post as blogs
• Use Storify to collate and disseminate materials in Livestock
Matters (and maybe Corporate Report)
3. Our activities
1. What we did
• Susan started using Storify 2 yrs ago to collate tweets and pix on
essays she was reading (e.g. Economist on poverty) as well as
events ILRI heavily participated in (e.g. FARA in Ghana) and
continued this kind of ‘collective’ coverage for ILRI40 stories
2. What we did
• For the last ILRI40 Storify, Tsehay set up an ILRI Storify account and
Paul used it to compile a final ILRI40 highlights post, with inputs
from others in the comms team
4. Our activities
3. What we plan
• Get enterprise version that has more features (pdf, embedding into
blogs, etc), including one that easily allows many people to
collaborate on a Storify story. That would have been useful for all of
our ILRI40 Storify stories!
4. What we plan
• Explore use of Storify further to see how can support
blogging/comms, particularly to greatly extend the usefulness and
presence of (short-lived) soundbites, facts, links, recommendations,
etc., posted on social media platforms such as Twitter, LinkedIn,
Facebook, Flickr, Pinterest, Slideshare
5. What we learned
1. Learning
• Great way to bring together images, tweets, posters, presentations
all in one place and turn these social posts into a story with more
lasting presence
2. Learning
• Can create a new ‘presentation’ by recycling ILRI social media
‘voices’
3. Learning
• Works well with Twitter, but has some issues showing PPT
presentations?
• Enterprise version needed to access full features
6. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.
better lives through livestock
ilri.org