The document discusses integrating internal marketing with consumer marketing. It defines internal marketing as involving employees from various departments in marketing programs to align employees at all levels and achieve higher returns. The purpose is to adapt marketing programs by creating new variants of existing programs that employees can engage with. This helps motivate employees and achieve organizational goals.
A New Social Business Model to Actualize, Demonstrate and Amplify our COLLECTIVE POTENTIAL!
www.WeAreOneHUB.com
www.HubHub.org
www.WomensEmpowerment.net
This document outlines a literature review and proposed research study on value creation practices in brand communities. It begins with an introduction to brand communities and a review of key literature on various practices that create value within brand communities, including social networking, impression management, community engagement, and brand use. The researcher then proposes to study the value creation practices within several Indonesian brand communities and how these practices benefit the brand, community, and members. The proposed method is to analyze online community data through netnography. The findings could provide insights on how brand owners can influence value creation practices.
Jonathan Reckford, the CEO of Habitat for Humanity International, visited Mumbai and Bangalore, India. In Bangalore, he joined a build with local business leaders and in Mumbai he met with advisory committees and spoke to business leaders about corporate social responsibility. During his visit, he officially launched Habitat India's campaign to build 100,000 homes by 2015. The document also describes several events held by Habitat for Humanity India to raise awareness and funds, including building activities with companies like Bayer and recognition of their work by Palladium mall.
BCCL: Summer Training : Sinidih Central Excavation WorkshopAshwini Kumar
The document summarizes the overhauling process of engines and transmissions of heavy earth moving machinery at Sinidih Central Excavation workshop. The key steps in overhauling include dismantling components, cleaning them, repairing or replacing defective parts, reassembling, and conducting trial runs to test engine and transmission functions under different loads. The workshop performs overhauling on various engine and transmission models used in heavy machinery across Bharat Coking Coal limited.
Summer training at BCCL Sinidih WorkshopManish Kumar
This document summarizes a summer training report on overhauling engines and transmissions of heavy earth moving machinery. It outlines the objectives of examining engine parts and understanding the overhauling process. The report explains that overhauling involves dismantling parts, cleaning components, replacing defective parts, assembly, and trial runs. Key steps and components of both the engine overhauling process and automatic transmission system are described, including planetary gear sets, torque converters, seals, and hydraulic systems. The conclusion expresses what was learned about engine components and the overhauling process.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
A New Social Business Model to Actualize, Demonstrate and Amplify our COLLECTIVE POTENTIAL!
www.WeAreOneHUB.com
www.HubHub.org
www.WomensEmpowerment.net
This document outlines a literature review and proposed research study on value creation practices in brand communities. It begins with an introduction to brand communities and a review of key literature on various practices that create value within brand communities, including social networking, impression management, community engagement, and brand use. The researcher then proposes to study the value creation practices within several Indonesian brand communities and how these practices benefit the brand, community, and members. The proposed method is to analyze online community data through netnography. The findings could provide insights on how brand owners can influence value creation practices.
Jonathan Reckford, the CEO of Habitat for Humanity International, visited Mumbai and Bangalore, India. In Bangalore, he joined a build with local business leaders and in Mumbai he met with advisory committees and spoke to business leaders about corporate social responsibility. During his visit, he officially launched Habitat India's campaign to build 100,000 homes by 2015. The document also describes several events held by Habitat for Humanity India to raise awareness and funds, including building activities with companies like Bayer and recognition of their work by Palladium mall.
BCCL: Summer Training : Sinidih Central Excavation WorkshopAshwini Kumar
The document summarizes the overhauling process of engines and transmissions of heavy earth moving machinery at Sinidih Central Excavation workshop. The key steps in overhauling include dismantling components, cleaning them, repairing or replacing defective parts, reassembling, and conducting trial runs to test engine and transmission functions under different loads. The workshop performs overhauling on various engine and transmission models used in heavy machinery across Bharat Coking Coal limited.
Summer training at BCCL Sinidih WorkshopManish Kumar
This document summarizes a summer training report on overhauling engines and transmissions of heavy earth moving machinery. It outlines the objectives of examining engine parts and understanding the overhauling process. The report explains that overhauling involves dismantling parts, cleaning components, replacing defective parts, assembly, and trial runs. Key steps and components of both the engine overhauling process and automatic transmission system are described, including planetary gear sets, torque converters, seals, and hydraulic systems. The conclusion expresses what was learned about engine components and the overhauling process.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document discusses principles for creating sustainable social impact through social projects and enterprises. It provides case studies of organizations that engage, enable, and empower communities to create long-term solutions and prevent future problems. The document emphasizes that social enterprises should connect communities to resources and markets while allowing them to make their own decisions. It also stresses the importance of embracing failure and using mistakes as learning opportunities to improve projects over time.
Group 7- Consumer Behavior PPT kmkm ,mkmAditya226682
Brands are less significant in the age of social media as crowd culture has emerged. Crowd culture amplifies subcultures and turbocharges art worlds, greatly increasing cultural innovation. A few key points:
- Crowd culture binds together once isolated communities, greatly increasing cultural collaboration and influence.
- On social media, entertainers and celebrities from crowd cultures like PewDiePie dominate over corporate brands.
- To succeed, brands must target novel ideologies emerging from crowd cultures to stand out. For example, Chipotle targeted the preindustrial food movement.
- Companies should shift their focus from social media platforms to leveraging crowd cultures through distinctive brand ideologies.
FMCG companies have started promoting their company brands through corporate campaigns to increase customer loyalty, awareness, and sales while building trust. P&G launched a campaign promoting itself as "Proud sponsor of mums" around Mother's Day to highlight how consumers rely on its products. Coca-Cola's "Share a Coke" campaign printed people's names on bottles to encourage connection. Britannia's "Zindagi mein Life" campaign aims to show it is more than a biscuit maker and continues its "eating healthy, thinking better" message. For an "Uncommon Sense" campaign to be credible, a company like Marico must go beyond advertising to activities like social causes, PR, sponsorships, and reflective
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
Understand Online Communities Part 2: CentralisedHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline centralised communities.
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)Whittaker Associates
This document provides 7 tips for launching a talent attraction campaign. It discusses engaging local businesses, determining the region's image, creating an exciting consumer brand, running an integrated marketing campaign, involving community ambassadors, launching the campaign publicly, and getting creative to reach niche audiences. Case studies are presented on campaigns in North Carolina, Calgary, and involving tourism boards. The goal is to help regions attract skilled workers to address looming talent shortages.
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
This document discusses branding in the age of social media. It notes that while companies initially invested heavily in social media strategies, few brands were actually successful in generating interest online. This is because social media empowered "crowdcultures" and made brands less significant. It then examines how certain performers and celebrities have been able to build huge followings by appealing to crowdcultures, while most corporate brands struggle. The document advocates that to succeed, brands must shift their focus away from social media platforms and target novel ideologies emerging from influential crowdcultures.
Understanding Stakeholder Responses to Corporate Citizenship Initiatives Saw Thunder Myint
- The document presents guidelines for managers on understanding stakeholder responses to corporate citizenship initiatives based on a study by Steve Hoeffler, Paul N. Bloom, and Kevin Lane Keller.
- It discusses key concepts like how consumers use "persuasion knowledge" to evaluate initiatives and the AIDA model for measuring responses.
- Managers are advised to consider cause relevance, firm motivation perceptions, commitment perceptions, and firm-cause fit to influence perceived efficacy of initiatives and support from consumers and employees.
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
How do you attract talent to your region? This presentation takes a look at six tips from two cities who have recently launched talent campaigns to help attract workers to live and work in their cities.
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
The document discusses the rise of social media and its importance for businesses. It notes that (1) social media allows for two-way conversations between businesses and customers, rather than one-way communication, (2) businesses need to actively engage on social media by listening to customers and providing compelling, shareable content in order to benefit, and (3) while it requires some time investment, social media engagement can provide marketing benefits like increased search visibility and brand awareness.
Corporate public relations involves implementing effective internal communication and external reputation management. It encompasses corporate citizenship, ethics, and communication. Vinamilk conducted a successful CSR campaign providing free milk to underprivileged children, achieving positive social and business results. When Tiki.vn's online promotion event failed due to technical issues, the CEO personally apologized, acknowledging mistakes and regaining user trust. FPT maintains cultural values of respect, innovation, and teamwork through publications, traditions, and work environment initiatives that foster staff attachment to the company.
The document discusses aligning internal and external branding strategies. It covers topics such as the evolution of branding from a sign of recognition to a basis for relationships. Branding helps simplify customer choice by reducing anxiety when selecting products. Customers stay loyal to brands for emotional reasons like feeling bonded or content, through inertia like habit or familiarity, or through evaluation by eliminating other options. The key role of brands is to simplify choice for customers.
The document discusses how communication helps build strategic brand assets. It notes that while products are made in factories, brands are bought by consumers and are unique. It states communication can attract customers, differentiate brands, engage audiences, and build affiliation. Various examples are provided of how communication has helped build brands through strategies like being a broker, using a magic button, fostering engagement, appealing to tribal loyalty, leveraging emotional quotient, being savvy, fortressing a brand, creating mythic functionality, enabling rejuvenation, and achieving immortality. The document suggests communication helps build billion dollar brands through various routes.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document discusses principles for creating sustainable social impact through social projects and enterprises. It provides case studies of organizations that engage, enable, and empower communities to create long-term solutions and prevent future problems. The document emphasizes that social enterprises should connect communities to resources and markets while allowing them to make their own decisions. It also stresses the importance of embracing failure and using mistakes as learning opportunities to improve projects over time.
Group 7- Consumer Behavior PPT kmkm ,mkmAditya226682
Brands are less significant in the age of social media as crowd culture has emerged. Crowd culture amplifies subcultures and turbocharges art worlds, greatly increasing cultural innovation. A few key points:
- Crowd culture binds together once isolated communities, greatly increasing cultural collaboration and influence.
- On social media, entertainers and celebrities from crowd cultures like PewDiePie dominate over corporate brands.
- To succeed, brands must target novel ideologies emerging from crowd cultures to stand out. For example, Chipotle targeted the preindustrial food movement.
- Companies should shift their focus from social media platforms to leveraging crowd cultures through distinctive brand ideologies.
FMCG companies have started promoting their company brands through corporate campaigns to increase customer loyalty, awareness, and sales while building trust. P&G launched a campaign promoting itself as "Proud sponsor of mums" around Mother's Day to highlight how consumers rely on its products. Coca-Cola's "Share a Coke" campaign printed people's names on bottles to encourage connection. Britannia's "Zindagi mein Life" campaign aims to show it is more than a biscuit maker and continues its "eating healthy, thinking better" message. For an "Uncommon Sense" campaign to be credible, a company like Marico must go beyond advertising to activities like social causes, PR, sponsorships, and reflective
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
Understand Online Communities Part 2: CentralisedHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline centralised communities.
The Future of Economic Development: Talent Rules - Erin Bodine (1.22.13)Whittaker Associates
This document provides 7 tips for launching a talent attraction campaign. It discusses engaging local businesses, determining the region's image, creating an exciting consumer brand, running an integrated marketing campaign, involving community ambassadors, launching the campaign publicly, and getting creative to reach niche audiences. Case studies are presented on campaigns in North Carolina, Calgary, and involving tourism boards. The goal is to help regions attract skilled workers to address looming talent shortages.
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
This document discusses branding in the age of social media. It notes that while companies initially invested heavily in social media strategies, few brands were actually successful in generating interest online. This is because social media empowered "crowdcultures" and made brands less significant. It then examines how certain performers and celebrities have been able to build huge followings by appealing to crowdcultures, while most corporate brands struggle. The document advocates that to succeed, brands must shift their focus away from social media platforms and target novel ideologies emerging from influential crowdcultures.
Understanding Stakeholder Responses to Corporate Citizenship Initiatives Saw Thunder Myint
- The document presents guidelines for managers on understanding stakeholder responses to corporate citizenship initiatives based on a study by Steve Hoeffler, Paul N. Bloom, and Kevin Lane Keller.
- It discusses key concepts like how consumers use "persuasion knowledge" to evaluate initiatives and the AIDA model for measuring responses.
- Managers are advised to consider cause relevance, firm motivation perceptions, commitment perceptions, and firm-cause fit to influence perceived efficacy of initiatives and support from consumers and employees.
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
How do you attract talent to your region? This presentation takes a look at six tips from two cities who have recently launched talent campaigns to help attract workers to live and work in their cities.
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
The document discusses the rise of social media and its importance for businesses. It notes that (1) social media allows for two-way conversations between businesses and customers, rather than one-way communication, (2) businesses need to actively engage on social media by listening to customers and providing compelling, shareable content in order to benefit, and (3) while it requires some time investment, social media engagement can provide marketing benefits like increased search visibility and brand awareness.
Corporate public relations involves implementing effective internal communication and external reputation management. It encompasses corporate citizenship, ethics, and communication. Vinamilk conducted a successful CSR campaign providing free milk to underprivileged children, achieving positive social and business results. When Tiki.vn's online promotion event failed due to technical issues, the CEO personally apologized, acknowledging mistakes and regaining user trust. FPT maintains cultural values of respect, innovation, and teamwork through publications, traditions, and work environment initiatives that foster staff attachment to the company.
The document discusses aligning internal and external branding strategies. It covers topics such as the evolution of branding from a sign of recognition to a basis for relationships. Branding helps simplify customer choice by reducing anxiety when selecting products. Customers stay loyal to brands for emotional reasons like feeling bonded or content, through inertia like habit or familiarity, or through evaluation by eliminating other options. The key role of brands is to simplify choice for customers.
The document discusses how communication helps build strategic brand assets. It notes that while products are made in factories, brands are bought by consumers and are unique. It states communication can attract customers, differentiate brands, engage audiences, and build affiliation. Various examples are provided of how communication has helped build brands through strategies like being a broker, using a magic button, fostering engagement, appealing to tribal loyalty, leveraging emotional quotient, being savvy, fortressing a brand, creating mythic functionality, enabling rejuvenation, and achieving immortality. The document suggests communication helps build billion dollar brands through various routes.
Successful brands promise what they can deliver consistently and go beyond those promises. They stand for clear values and do not compromise on quality. To remain relevant, brands must evolve while still connecting with customers through effective communication, feedback loops, intuitive design, surprise, and simplicity. The document outlines seven techniques successful brands use to focus on customer needs and continuously improve.
This document outlines 8 rules for successful marketing: 1) Revisit the essence of marketing, 2) Internal marketing programs are prerequisites for success, 3) Marketing is interdependent with other management functions, 4) Empower people, 5) Integrate technology, 6) Create a positive working environment, 7) Organizational support and top management commitment are critical, and 8) Innovation is important. The document discusses concepts like customer relationships, internal marketing, interactions between functions, empowering employees, using technology, leadership, and adapting to change.
This document summarizes an internal branding and corporate communications presentation. It discusses how establishing and maintaining a strong brand is important, but difficult, particularly in the services sector where customer experiences directly with employees. It emphasizes that every employee impacts the brand through their actions and interactions. For a brand to be effective, it must be consistently understood and lived by all employees. The presentation provides examples of how various companies ensure brand alignment across their organizations to improve business performance and customer satisfaction.
This document discusses internal branding and communications within organizations. It argues that internal branding helps employees feel more passionate about their work and better understand how their roles contribute to company objectives. When done effectively, internal branding can improve customer experiences, employee engagement, talent retention and business performance. The document also examines how Southwest Airlines implemented an internal branding framework to align employee and customer perceptions of the company brand. This led to numerous external awards and recognition for Southwest as a top, profitable and socially responsible company.
This document discusses turning employees into brand advocates. It argues that with increasing competition, brand choices are driven more by emotions. The most powerful way to win customers' hearts is by making employees brand advocates through internalizing the brand themselves. This has external benefits like meaningful customer relationships and profitability, as well as internal benefits like motivation and pride. Companies can achieve this by clarifying the brand focus, ensuring leadership commitment, understanding the brand deeply, recognizing brand champions, and living the brand daily. A case example discusses how Southwest Airlines achieves this while United Airlines failed with poor customer service leading to a viral protest song.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2. Marketing & Brand
• Marketing is the process of creation of a
“Brand” for a product, real or virtual.
• Brand-Origin of the word (Oxford dictionary):
• Old English brand 'burning' , of Germanic
origin; related to German Brand, also to burn.
The verb sense 'mark with a hot iron' dates
from late Middle English, giving rise to the
noun sense 'a mark of ownership made by
branding' (mid 17th century).
Copyright- BCCL 2012
3. Marketing & Brand
• a type of product manufactured by a particular company under a particular
name: a new brand of soap powder
– a brand name: the firm will market computer software under its own
brand it takes a long time to build a brand
– a particular identity or image regarded as an asset: you can still invent
your own career, be your own brand
– a particular type or kind of something: they entertained millions with
their inimitable brand of comedy
• an identifying mark burned on livestock or (especially in former times)
criminals or slaves with a branding iron: the brand on a sheep identifies it as
mine
– archaic a branding iron.
– a habit or quality that causes someone public shame or disgrace: the
brand of Paula’s dipsomania
• a piece of burning or smouldering wood: he took two burning brands from
the fire
• literary a sword.
Copyright- BCCL 2012
4. Integrating Internal & Consumer
Marketing
• Meaning: Involving employees from various
departments in marketing programmes
• Purpose: To align employees at all levels to
engage, motivate and achieve higher returns
for the marketing campaigns
• Process: Adaptation of marketing programmes
by creating a new/variant of the existing
programme.
Copyright- BCCL 2012
5. The TOI Brand Philosophy: A Summary
Beyond Politics, into real-life Demystification of the state:
concerns of various communities Service providers, not rulers
Questioning of society’s conventions,
Popular, not esp when they clash with individual
classical culture aspirations
Society > State
Individual> Society
An aid to
individual Celebration
Positivity empowerment of
I’m OK, diversity
You’re OK Grand
Seeing a glass as Temple design:
half full, not half empty Skin to Spirituality
Cheerful look, Multiple Perspectives:
use of humour Debates
Loving Detachment: View- Counterview
A soothing rather than Opposing comments
fanning of passions to pepper lead stories
6. How a newspaper brand can engage
employees beyond HR practices
Marketing an FMCG product vs. Marketing a
newspaper
• Less product-related communication
• More of iconic, image-building campaigns
• Greater opportunity to engage employees in
marketing campaigns
• Examples: A Day In The Life Of India, Aman Ki
Asha, Teach India, The Power of Ideas and
Lead India
Copyright- BCCL 2012
8. The campaign
• India is a bundle of interesting contradictions. Cows on
expressways. Bare-bodied sadhus on cellphones. Chappals
in parliament. Chaos, Golmaal, Jugaad. All, pieces of a vast
multi-cultural mosaic called India.
• This campaign invited every Indian to capture A Day in the
Life of India in their inimitable style. They could shoot a
photo or video, draw a cartoon or just tell us a joke, on
anything you feel makes India, India. The best entries were
to get attractive cash prizes.
• The campaign was a huge hit, more than 98,000 entries
were received, the entries were shared and re-shared on
social media, the total number of unique visitors on
www.day.in was more than 13 Lakh.
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15. About ADITLO-Bennett
• A two month long intra-organizational campaign on the
lines of ADITLOI
• Basic idea was to celebrate the culture at Bennett in a
light hearted way
• Various contests were conducted for employees online
• Created a buzz amongst employees and some very
creative entries were received
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16. Marketing the campaign internally
• Intranet website to host the contests
• Poster designed depicting the idiosyncrasies were
put up
• Weekly mailers were sent to invite participation and
announce winners
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17. Contests
• 10 Commandments :
Inviting creative commandments to be made part of the
Bennett bible.
• Bennett’s who’s who :
A chance to crown colleagues with creative titles
• A day in the life of Bennett
Give a quirky twist to a day @ work
• Click-a-thon
Click interesting pictures at work
• Let’s blurb it out
Fill in the blurbs with creative one-liners
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18. Poster
Poster depicting the quirks of
everyday life at Bennett
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24. The Aim
• Raise Awareness on the state of education in India – gaps,
challenges and possible solutions - and talk about sustainable public
policies that can have a positive impact on the literacy rate of India.
• Inspire, motivate and mobilize people to volunteer for education
and be more socially active citizens.
• Build a more cohesive and inclusive society based on trust and
reciprocity through bridging people from different backgrounds in
order to fight discrimination and marginalization.
• To contribute towards reaching the Millennium Development Goal
of achieving universal primary education by 2012, which will require
the involvement of not just the government but also the citizens of
the country.
Copyright- BCCL 2012
25. The Parties Involved
– Individuals: TOI readers and others who volunteer to teach
the underprivileged.
– Corporates: To generate a large number of volunteer
teachers from within their ranks. Also, they can provide
classroom space, and funding for study materials.
– Schools: They are asked to encourage their senior students
to teach, and for mainstreaming – encouraging dropouts to
return to school and study more. They are also asked to
provide classroom space to encourage volunteer turnout.
– NGOs, already active in the education sector to provide
opportunity to Teach India volunteers to give back to
society.
Copyright- BCCL 2012
26. The campaign
• Inspiring the vast population of this country through a dedicated
campaign which raises awareness about educational issues in India
and instills in people a desire to contribute towards expanding basic
education coverage.
• Mobilizing a pool of learned people who in their own capacity can
spare time for sharing knowledge and teaching the vast population
that has not been so privileged as to receive continued education.
• Partnering with leading local NGO networks to achieve a match by
providing them the resource pool meeting their needs, thereby
achieving the advocacy goals of the program.
• Putting together a panel of motivated and professional NGOs to
enable continuous monitoring and evaluation.
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31. Impact
• A low cost, highly cost-effective campaign with
the maximum positive brand impact
• Confirmed by the UN to be the largest
movement of its kind done anywhere in the
world, ever
• Huge amount of respect, appreciation for TOI,
and has inspired and empowered individuals &
and organizations
Individuals Partnering Partnering Partnering Partnering
applied NGOs Corporates Schools Colleges
90710 54 33
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33. Employee Engagement
• The campaign was opened to employees who
were asked to voluntarily participate in teaching
under-privileged children
• Various arms of the organisation plunged in
enthusiastically – from RMD (distribution) who
took it on as a key NIE initiative, to Response (ad
sales) who helped us tie up various large
corporates, to HR who offered that the
colleagues who enrol would be considered to be
on company duty for one volunteering slot per
week during office hours
Copyright- BCCL 2012
35. The campaign
• A first time landmark campaign between 2
media groups- The Times Of India & Jang
Group of Pakistan
• An India-Pakistan peace project enabling
people-to-people contact, cultural events and
business meets
• Won three prizes at the Creative Abby Awards,
also won the coveted "best of show" award at
the 81st annual INMA World Congress
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42. Employee Engagement
• Formal discussions among employees on this
highly controversial topic.
• Gave opportunity to the employees to meet
and interact with people from across the
border, at various cultural and exchange
programmes. Many AKA ambassadors now.
• Employees were invited to all events and
concerts organized as a part of the campaign
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44. The campaign
• The campaign stemmed from the belief that India
was taking giant strides towards fulfilling its
potential despite, not because of, its political
leadership.
• The country required people who could provide
effective leadership based on their qualities, not
their political affiliations.
• We decided to become the platform where such
people could become the leaders of tomorrow.
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50. Response
Lead India triggered off an avalanche of responses. The multiple channels
employed together acted as a strong catalyst for making the campaign a
resounding success.
• In the first month of the campaign, we asked our readers to send in
nominations for Lead India – people who, in their opinion, would make
good leaders for India. One month later, we had more than *34,000* valid
nominations.
• The campaign website was visited more than 9,00,000 times.
• SMS-based interactivity was key to the campaign - for information, for
nominating someone for the competition or for voting for one’s favourite
candidate. The campaign drew more than 25,0,000 SMS responses.
• The videos uploaded on Youtube – including our anthem and the television
spots featuring leading icons of India – generated more than 5,10,000
views.
• The British High Commission sponsored a Chevening Leadership course at
the London School of Economics for three Lead India finalists.
• The reality television program had 7 sponsors, all leading corporations, and
had the news audience glued to the show closely following and cheering for
the final winner.
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52. Employee Engagement
• The campaign stimulated a lot of internal
debate among employees of all departments,
on various issues concerning the political
scenario of the country.
• Inter-departmental mock elections organised
with each department lobbying to vote for
them.
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54. Launched 2009
• Launched with the
objective of creating a
culture of
entrepreneurship and
innovation in India
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55. During the slowdown…
• Began during the economic
slowdown of 2009, when
the surrounding instability
was projected as an
opportunity to start-up
• Programme was a
resounding success with
over 12,000 business ideas
being received
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56. 2010…Bigger and better
• Partnership with Deptt. of
Science & Tech (DST)
• DST brought on board
assured funds worth Rs.
4.95 crore, to be disbursed
among ideas that made the
final cut
• Over 16,000 business ideas
were received, with 74
making it to the final cut off
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57. 2010…superior mentoring
• Partnership with IIM
Ahmedabad’s Centre for
Innovation Incubation and
Entrepreneurship (CIIE)
• CIIE’s entire network of mentors
took entrepreneurs through the
nuances of starting up
• 74 entrepreneurs in the last
phase went through a 10-day
period of intensive mentoring at
IIMA, prior to pitching to
investors
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58. Programme structure
Submission First cut-off; Final cut-off; Convocation:
of business Mentoring Entrepreneurs Announcement
ideas; followed by go to IIMA for of cash grants
Start-up Elevator intensive and seed
sessions Pitches mentoring funding
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64. The Power of Ideas- Internal Marketing
• Objective: To engage an internal audience
with the brand using leveraging a large and
visible campaign
• Why an employee stream:
– To make employees feel rewarded thus driving
greater participation
– To generate more ideas which could eventually
generate revenue for BCCL
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68. The Power of Ideas- Internal Marketing
• Channels of communication:
– Posters, danglers and self-standing branding units
in offices across India as well as e-mailers.
– Also present on Timescape, the internal portal.
• Response:
– Over 400 ideas received – including ideas from a
Group President.
– 7 Ideas under various stages of implementation.
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69. To Sum Up
• Set the objectives
• Design the programme
– Communication tools
– Collaborative tools
– Roll Out Mechanics
– Feedback Mechanics
• Internal Buy-in, budgeting
• Creative and process sign-offs
• Roll Out
• Closure and Feedback
Copyright- BCCL 2012