Kerri Mae Mitchell has over 15 years of experience in marketing, sponsorship, and event management, with an emphasis on global planning and execution. She has led teams and managed multi-million dollar budgets. Currently she is a Senior Global Events Manager at Nutanix, where she started their global events team, provides strategic direction, and oversees an annual budget of millions of dollars. Previously she held marketing roles at Motorola Solutions, Citrix Systems, Quest Software, Intelsat, and Northrop Grumman, where she developed marketing strategies, managed large budgets, and drove pipeline growth. She has a B.S. in Business Administration-Marketing from St. Bonaventure University.

1. Kerri Mae Mitchell
7900 Windsor Knoll Lane T: 240.393.6344
Laytonsville, Maryland 20882 E: kerrimaemitchell@yahoo.com
Summary of
Qualifications
• 15+ years of marketing, sponsorship and event management experience
with an emphasis in global planning. Execution and pipeline creation
• 10+ years team leadership/ management experience; proven track record
of developing team capabilities and achieving goals
• Deep understanding of competition, brining forward best practices in the
event management and field marketing space
• Extensive experience managing outside agencies including: advertising
(creative & media), local and corporate sponsorships (strategy, execution
and evaluation) including multi million dollar budgets
• Proven ability to collaborate, multitask, and excel in a fast past environment
• Cultivator of strong relationships with both internal and external customers
across multiple regions
Experience Nutanix - Senior Global Events Manager Current Position
• Started Global Events team, developing collaborative environment while providing
strategic direction around key event components including presenters, presentation
content, locations /market alignment and overall customer experience
• Demonstrate creative and strategic problem solving with cross functional team and
key business units for event management, metrics and oversight of $??M annual
budget
• Identified as the trusted partner to global field marketing leadership in addition to a
go-to in house expert for Events and Sponsorship within the Account, Creative and
Production teams
• Create feedback loop to worldwide teams and share competitive intelligence from
all events
• Build “go to” list of relevant vendor partners and functional experts consistently
bringing innovative ideas and industry best practices into the organization
• Exceeded all 2015 performance deliverables including: net new sales pipeline,
influenced opportunities, pipeline acceleration
Nutanix - Senior Field Marketing Manager 2013-April 2015
• Started Americas Field Marketing team by developing strategic annual marketing
plan to generate demand and build pipeline across multiple segments
• Created repeatable and scalable programs and messaging consistent with
corporate guidelines that accounted for 225% year over year regional pipeline
growth and segment/ vertical impact
• Evaluated program requirements and proposed innovative solutions to achieve
demand growth including: tradeshows, custom events, webinars, email, online,
social media, direct mail and sponsorships
• Managed trade show schedule and budget to ensure messaging is on par with
audience and ROI metrics are determined

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Education
Motorola Solutions - Federal Vertical Marketing Director 2012-2013
• Developed and delivered field marketing programs for Americas Federal segment,
overachieving pipeline targets through a constant flow of inbound leads
• Leveraged a broad mix of marketing programs to generate demand from
customers and prospects, including integrated multi-touch programs, events and
digital marketing
• Work closely with the Americas Federal sales team to ensure that field programs
created new early stage opportunities in addition to accelerating existing pipeline
• Collaborated with Digital and Demand Gen team on campaigns with measured
impact to pipeline growth
Citrix System - Director Marketing, Public Sector 2010-2012
• Drove marketing strategy, including show flow and demand generation for the
Federal Market including tradeshow, digital, social online and sports marketing
engagement
• Engaged channel partners on development of joint marketing plans to include
strategy, cobranded messaging, and securing funding
• Tracked campaign effectiveness and ROI metrics through dashboards and
proprietary reporting tools
• Proactively communicated with sales & marketing leadership providing insightful
executive updates via QBR’s and leadership briefings
Quest Software – Director Marketing, Public Sector 2008-2009
• Adapted core go-to-market strategies with government knowledge and
experience collaborating across extended marketing teams to offer an integrated
marketing strategy
• Leveraged understanding of public sector industry and market trends and
competitive marketing programs to customize messaging and programs as needed
• Developed and managed $800K+ budget for Public Sector based on the marketing
objectives, maximizing cross functional teams for additional resources
Intelsat - Director of Marketing 2006-2008
• Demonstrated ambition, initiative and persistence/perseverance to become
respected Federal, state, local and education market vertical specialist
• Managed $1.5M Public Sector marketing budget, executing strategy including
tradeshows, custom events, webinars, email, digital, social, print and sponsorships
• Forecasted, analyzed and reported on lead flow and program ROI to optimize
revenue
Northrop Grumman IT– Sr. Director Marketing 1997-2006
• Demonstrated experience working in fast paced work environment executing 400+
direct mail, email promotions, advertisements, shows and events, collateral, case
studies, radio, sports marketing, webinars, seminars, press releases, premiums and
other projects annually
• Managed an annual budget in excess of $3 million, with all projects funded 90% via
co-op
St. Bonaventure University
B.S. in Business Administration-Marketing

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