2. THE BIG IDEA
In order to increase sales for Cisco, this campaign
aims to completely redo the entire website to
increase user experience
Rebranding across all social media channels
Increase SEO through content offers/blog posts
4. INTERNET & MOBILE
STRATEGY
Redesign website
Responsive pages
Implement long-tailed
keywords for more
organic traffic from mobile
devices
5. SOCIAL MEDIA
Expand outside the company
Create engagement
Use for customer service
6. BLOG & CONTENT
CREATION
New blog post 3-4 times a week, targeting IT
professionals
New content offer at least once a month
(whitepaper, ebook, etc.)
7. AdWords
Search & display network
Remarketing ads – return visitors
Implement use of long-tailed keywords