Kristen Martin is an experienced marketing and communications professional with over 5 years of experience in both agency and client-side roles. She has a proven track record of developing and executing strategic marketing campaigns across various channels and industries that maximize budgets and drive measurable results. Currently, she works as an Account Executive at Peak Seven Advertising where she manages social media campaigns and acts as a liaison between clients and creative teams.

1. (727) 687 7489 | Kbmartin2790@gmail.com | http://kbm096.wix.com/kristenmartin
KristenMartin
I’m an enthusiastic, clever, and creative individual with 3 years of experience in
both agency- and client-side communications for a variety of industries. I’m goal
oriented and proud to have a stellar reputation for developing, planning, and
executing strategies that maximize client budgets, articulate products/services,
and achieve measurable results.
E M P L O Y M E N T
Dec. 2014 – Present ACCOUNT EXECUTIVE – Peak Seven Advertising
+ Work with agency colleagues to develop marketing mix strategy for best
ROI including : print, event, search, display, aggregator websites, and
social media marketing
+ Work closely with marketing vendors and designers; direct negotiations on
advertising prices and campaign budgets
+ Monitor social media campaigns that stimulate traffic and increases
brand awareness
+ Manage the scheduling and trafficing of the work flow in the creative
department to ensure all jobs are resourced properly
+ Act as liaison between the client and the creative team by maintaining
regular contact with both to ensure that all jobs are delivered in a timely
fashion and deadline schedules are adhered to
+ Present creative work to clients for approval or modifications
Oct. 2014 – Dec. 2014 SOCIAL MEDIA SPECIALIST (FREELANCE) – KabooKaboo Marketing
+ Built and executed social media strategy through competitive research,
platform determination, messaging and audience identification
+ Created editorial calendars and syndication schedules for a variety of
clients
+ Generated, edited, published and shared daily content that built
meaningful connections and encouraged community members to take
action
+ Generated content to attract and interact with targeted virtual
communities and network users
+ Wrote and published press releases and blog articles
+ Monitored and reported social media results and analytics
+ Assisted in the coordination and operation of one of the largest and most
prestigious car shows in the nation
Sept. 2013 – Oct. 2014 JUNIOR ACCOUNT & CONTENT COORDINATOR – The Zimmerman Agency
+ Researched, wrote and distributed press releases to targeted media for
national clients including: Pilot Pen|Homes.com|Florida Prepaid|Club
Med
+ Researched and established co-brand opportunities for clients

2. (727) 687 7489 | Kbmartin2790@gmail.com | http://kbm096.wix.com/kristenmartin
+ Developed and maintained media lists using Vocus
+ Conducted market and industry trend research
+ Monitored publicity tracking and media impressions across a variety of
accounts
+ Designed and constructed tablescape displays for news broadcast
segments
+ Assisted in the development of print advertisements
+ Generated content to attract and interact with targeted virtual
communities and network users on various social media platforms
+ Monitored social media accounts to measure brand sentiment
+ Increased engagement through S&R using Hootsuite
Jan. 2013- Apr. 2013 MARKETING INTERN – The American Lung Association in Florida
+ Designed and managed a social media campaign: FACEBOOK | TWITTER
+ Developed and executed marketing strategies
+ Assisted in the planning and coordination of a 5K run
E D U C A T I O N
2009 – 2013 BACHELOR OF SCIENCE – Florida State University
+ Major: Marketing | Minor: Communications | GPA: 3.4
+ Deans List: Fall 2012 | Spring 2013
2013 – 2014 MASTER OF SCIENCE – Florida State University
+ Integrated Marketing Communications | GPA: 3.7
+ Deans List: Fall 2013
+ Recipient of the 2014 School of Communication Outstanding Masters
Student Award | IMC DIVISION
A C T I V I T I E S
2013 – 2014 WOMEN IN BUSINESS CLUB (W.I.B)
2013 – 2014 AMERICAN MARKETING ASSOCIATION (A.M.A)
2013 – 2014 ZETA TAU ALPHA PANHELLENIC SORORITY
+ Assisted in fundraising in excess of $15,000 for Breast Cancer Research
S K I L L S
STRATEGY
+ Proficient in Identifying and communicating the benefits of
business/product offering to target market, as well as establishing and
executing marketing strategy in line with overall client strategy and
objectives.
ORGANIZATION

3. (727) 687 7489 | Kbmartin2790@gmail.com | http://kbm096.wix.com/kristenmartin
+ Exemplary planning and organizational skills, along with a high degree of
detail orientation.
LEADERSHIP & TEAMWORK
+ Goal-driven leader who maintains a productive, positive climate and
confidently motivates, and mobilizes fellow colleagues. Flexible team
player who thrives in environments requiring ability to effectively prioritize,
delegate and juggle multiple projects simultaneously.
RESEARCH
+ Highly analytical thinker with demonstrated talent for gathering,
identifying, and analyzing information to aid in solving client marketing
challenges.