A short presentation for my weekly mini-webinars (The Hump Day Coffee Break). Learn more and sign up here: http://www.johnhaydon.com/subscribe/

1. A CHECKLIST

2. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Agenda
1) Create a calendar for your page content
2) Determine roles for managing page during the event
3) Let people post updates on your Page
4) Filter hurtful comments and language
5) Let people send you private messages
6) Update your cover image
7) Clean up and rearrange your tabs
8) Create a Facebook Event with your Page
9) Draft and / or schedule Page posts promoting event
10) Pin best posts to the top of your Page

3. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
• Aligns with org communication goals
• Helps communicate plan across org
• Helps define who owns what
Create a calendar for your page content

4. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Determine roles for managing page
• Assign role to curate and draft
• Assign roles for moderation
• Limit admin roles

5. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Let people post updates on your Page
• Let people post videos and photos
• Increases reach and engagement
• Reviewing posts is optional

6. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Filter hurtful or hateful language
• Block hateful or hurtful language
• Don’t block mentions of “competition”
• Can’t replace human moderation

7. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Let people send you private messages
• Gives community ability connect privately
• Be prepared to respond quickly to messages
• Ok to activate ONLY during events

8. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Update your cover image with event info
• Promote event on cover
• Include date and key details
• Include event URL in description

9. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Update your cover image with event info
• Use canva.com to create your cover

10. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Clean up and rearrange Page tabs
• Remove outdated tabs
• Edit names of tabs, if needed

11. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Clean up and rearrange Page tabs
• Remove outdated tabs
• Edit names of tabs, if needed
• Make sure event custom tabs are visible

12. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Create a Facebook Event with your Page
• Create with your Page, not Profile
• Include registration link
• Drive people who register to RSVP

13. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Draft or schedule posts promoting event
• Review these posts with team
• Review and refine as needed
• Get notifications when published

14. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Pin best posts to the top of your Page
• Select most engaging posts (use Insights)
• Edit post to include link to registration page
• Unpin after event is over

15. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Checklist
Create a calendar for your page content
Determine roles for managing page during the event
Let people post updates on your Page
Filter hurtful comments and language
Let people send you private messages
Update your cover image
Clean up and rearrange your tabs
Create a Facebook Event with your Page
Draft and / or schedule Page posts promoting event
Pin best posts to the top of your Page

16. johnhaydon.com
How to Prep Your Facebook Page for a Big Event
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing
and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
About John