SlideShare a Scribd company logo
Social Media, the Web, and
Future Business Leadership
  Organize communication, reach niche audiences and
                grow your business.
Workshop Facilitators

                     John Tyler
        ย @j_tyler | johntyler480@gmail.com




                   Kim Stearns
                   @KimStearns
Lead or Follow?
Lead or Follow?

 PBL is a great avenue to pursue passions, and gain
 experience
 PBL service projects and conferences are your best chance
 to build your resume and gain experiences for work.
 This workshop is designed to introduce tools you can use in
 your chapter, and on personal projects.
Background Info

 Web 2.0
    interactive
    content driven
       http://www.oreillynet.com/ย 

 Social Networking
       Social Networking in Plain Englishย 

 Blogging
       Blogging in Plain Englishย 

 ย Cloud Computing
     Info hosted offsite
     Outsourcing IT and security
     Google Services
       Google Docs in Plain Englishย 
Background Cont.
The Long Tail
  Web decreases cost
  of production
  More people in
  marketplace
  Targeted advertising

                                      Chris Anderson
                                      http://www.thelongtail.com/
Tribes
   Those inclined to like your offering
   Act as quot;brand missionariesquot; for you
   Target these!
Background Cont.

Ultimate Lesson: Content is King
    Content is ultimately main driver behind success on Web
         New Rules of Marketing and PR. David Scottย webinknow.comย 
Social Networking
  a brief introduction
Niche Sites

 Sites for anything and everything
     dance: dancejam.com
     wine: opentables.com
     etc
 Niche sites buyers segment themselves
The Current Leaders

 Facebook
    Huge audience pool
    Advertising possibilities
    Highly targeted
 Twitter
    Immediate feedback
    Dissemination of information
    Huge resource with endless possibilities
       Search functions
       Retweeting
Make it Work for Your Chapter
Case Study

The Situation:

A PBL Event: march of dimes walk, Business Skills Day, SLC<
anything.

Goals:ย 

   Manage a Team
   Build Awareness and Excitement for the Event
   Turn the Buzz into Profit: (Membership, Sponsorship)
Goal 1: Managing the Team
Goal 1: Managing the Team

ย Work in the Cloud: accessibility is key!

   Google Calendar
   Google Docs
   Twitter/Yammer
   ย Facebook
Goal 2: Building Buzz

  Prepare Content
     Plan your moves in advance:   have a reserve of information you can
     dish out at a steady pace
     Know your audiences and their interests
  BLOG!
     Build a website or blog beforehand
        houses in-depth content
        a resource for club, media, participants
        your mouthpiece to the media
        evidence of credibility/sales piece
     Participate in the community
        find similar blogs and comment/invite their
        comments
Goal 2: Building Buzz Cont.

  Facebook
     Status Updates
     Link Posting
     Event Posting
  Twitter
     Update Regularly
     Always link to engaging content
     Show love to like minded tweeters: RT's
Goal 3: Converting Buzz to Profit
Membership

  Earned Exposure vs. Bought Exposure
     Earned exposure: word of mouth or press
         Opportunities:
             conferences, service projects, etc
     Bought Exposure: advertisement,ย trade shows, etc
         How fun is rush week? ย Not very?
         Harder Sell
  Solutions:
     Website/Blog as platform for thought leadership
     Social Networking to spread awareness
     Lead Generation/Management to engage potential
     members
Goal 3: Converting Buzz to Profit
Sponsorship

   Earned Exposure and Trust
      PBL: great quality, poor buzz
          Should be easier to pitch locally
              students
              sponsors
   Solutions:
      Publish chapter activities on site/blog
      Build buzz for high profile events: BSD
      Invest time in building content/activities to lure
      sponsorship down the line
      Exploit your network to the fullest extent
Finally, Be Goal Driven
Your Starting Points:

  www.azpbl.orgย 
  http://www.myspace.com/mikeazpbl
  http://s13.photobucket.com/albums/a292/AzPBL/
  http://www.youtube.com/profile?user=arizonapbl
Further Resources

Social Networking Sites
   www.facebook.comย 
   www.twitter.comย 
   www.exectweet.comย 
Blogs
   www.longtail.comย 
   www.webinknow.comย 
News
   CEOs should twitterย 
   Businesses Use Twitter to Cut Costsย 

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Social Media & Future Business Leaders

  • 1. Social Media, the Web, and Future Business Leadership Organize communication, reach niche audiences and grow your business.
  • 2. Workshop Facilitators John Tyler ย @j_tyler | johntyler480@gmail.com Kim Stearns @KimStearns
  • 4. Lead or Follow? PBL is a great avenue to pursue passions, and gain experience PBL service projects and conferences are your best chance to build your resume and gain experiences for work. This workshop is designed to introduce tools you can use in your chapter, and on personal projects.
  • 5. Background Info Web 2.0 interactive content driven http://www.oreillynet.com/ย  Social Networking Social Networking in Plain Englishย  Blogging Blogging in Plain Englishย  ย Cloud Computing Info hosted offsite Outsourcing IT and security Google Services Google Docs in Plain Englishย 
  • 6. Background Cont. The Long Tail Web decreases cost of production More people in marketplace Targeted advertising Chris Anderson http://www.thelongtail.com/ Tribes Those inclined to like your offering Act as quot;brand missionariesquot; for you Target these!
  • 7. Background Cont. Ultimate Lesson: Content is King Content is ultimately main driver behind success on Web New Rules of Marketing and PR. David Scottย webinknow.comย 
  • 8. Social Networking a brief introduction
  • 9.
  • 10. Niche Sites Sites for anything and everything dance: dancejam.com wine: opentables.com etc Niche sites buyers segment themselves
  • 11. The Current Leaders Facebook Huge audience pool Advertising possibilities Highly targeted Twitter Immediate feedback Dissemination of information Huge resource with endless possibilities Search functions Retweeting
  • 12. Make it Work for Your Chapter
  • 13. Case Study The Situation: A PBL Event: march of dimes walk, Business Skills Day, SLC< anything. Goals:ย  Manage a Team Build Awareness and Excitement for the Event Turn the Buzz into Profit: (Membership, Sponsorship)
  • 14. Goal 1: Managing the Team
  • 15. Goal 1: Managing the Team ย Work in the Cloud: accessibility is key! Google Calendar Google Docs Twitter/Yammer ย Facebook
  • 16. Goal 2: Building Buzz Prepare Content Plan your moves in advance: have a reserve of information you can dish out at a steady pace Know your audiences and their interests BLOG! Build a website or blog beforehand houses in-depth content a resource for club, media, participants your mouthpiece to the media evidence of credibility/sales piece Participate in the community find similar blogs and comment/invite their comments
  • 17. Goal 2: Building Buzz Cont. Facebook Status Updates Link Posting Event Posting Twitter Update Regularly Always link to engaging content Show love to like minded tweeters: RT's
  • 18. Goal 3: Converting Buzz to Profit Membership Earned Exposure vs. Bought Exposure Earned exposure: word of mouth or press Opportunities: conferences, service projects, etc Bought Exposure: advertisement,ย trade shows, etc How fun is rush week? ย Not very? Harder Sell Solutions: Website/Blog as platform for thought leadership Social Networking to spread awareness Lead Generation/Management to engage potential members
  • 19. Goal 3: Converting Buzz to Profit Sponsorship Earned Exposure and Trust PBL: great quality, poor buzz Should be easier to pitch locally students sponsors Solutions: Publish chapter activities on site/blog Build buzz for high profile events: BSD Invest time in building content/activities to lure sponsorship down the line Exploit your network to the fullest extent
  • 21. Your Starting Points: www.azpbl.orgย  http://www.myspace.com/mikeazpbl http://s13.photobucket.com/albums/a292/AzPBL/ http://www.youtube.com/profile?user=arizonapbl
  • 22. Further Resources Social Networking Sites www.facebook.comย  www.twitter.comย  www.exectweet.comย  Blogs www.longtail.comย  www.webinknow.comย  News CEOs should twitterย  Businesses Use Twitter to Cut Costsย