This document outlines the goals, purpose, content, features, and marketing plan for a personal portfolio website. The goals are to showcase the author's resume, projects, and skills to potential employers and build credibility. The site will feature pages for clips, multimedia, design work, a resume, and blog. For marketing, the author will use Twitter, email, and Facebook to promote the site and measure results. Based on the results, Facebook produced the most visitors initially, suggesting starting with acquaintances on social media for best early marketing success.

1. jeanabertoldi.com
A Personal Portfolio Website

2. Goals
• Showcase my resume, projects, and skills
• Create “brand” credibility
• Reach potential employers

3. Purpose
• Target Audience: Potential employers or anyone
considering working with me in some fashion
• Significance: Viewers will be able to check out
what my style is like, what skills I have, etc.
• Uniqueness: I am the only me (I hope)!

4. Content
• Home: Info about me, menu of links to other pages
• Clips: Articles I’ve written
• Multimedia: Photographs, slideshows
• Design
• Resume
• Blog: To talk about projects, share some of my
experiences
• Contact: Email, phone, social media

5. Features
• Photo Gallery (Multimedia)

6. Features
• Twitter widget (Home)

7. Features
• Interactive resume timeline or Scribd resume

8. Features
• Blog
• Will include
sharing
options for
social media

9. Features
• Contact form

10. And here it is…

11. Writing Portfolio Page

12. Marketing: Action Plan
• Twitter
– Twitter reaches a lot of people, and I already have
an account with a few followers
– Focus on promoting my portfolio to start
building a reputation and “get the word out”
– Hope to gain a few visitors per tweet—any
visitors but especially people involved in media

13. Marketing: Action Plan
• Email
– Create an email signature with the URL to my
website
– If I am interacting with someone through email,
there’s a good chance I’d like them to see my site
– Hope to get one or two visitors per week from
this method

14. Marketing: Implementation
• Twitter, Email, and later, Facebook

15. Marketing: Results
• Twitter and Email weren’t producing fantastic
results

16. Marketing: Results
• …so I threw Facebook into the mix with a
casual, silly message and got much better results

17. Marketing: Results
• 33 unique visitors
• Monthly increase
• Bounce rate isn’t too shabby

18. Marketing: Results
• 32 visits through social media vs. 12 direct visits

19. Marketing: Results
• Most visits came from Austin and Reno (my
hometown), unsurprisingly—but I also had
visits from various other cities

20. Marketing: Results
• My about page had the second-most visits. Now
I feel self-conscious.

21. Marketing: Conclusion
• When starting from the ground up in
marketing—especially if you’re marketing
yourself—it seems like a good idea to start
with friends/acquaintances (Facebook) to
produce the best initial results.