SlideShare a Scribd company logo
5 Tips on Using Social Media
for Researching Donors
Marc A. Pitman, FundraisingCoach.com
Twitter: @marcapitman
http://thenonprofitacademy.com/21waysebook
Fundraising…a privilege
Let's Get R.E.A.L.!
1. Research
Let's Get R.E.A.L.!
1. Research
2. Engage
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask
4. Love/Like/Live
Researching – Your Files!
Start in your database
⬥How have the donors interacted with
your nonprofit
–Giving patterns
–Visit notes
Researching – Your Files!
Start in your database
⬥How have the donors interacted with
your nonprofit
–Giving patterns
–Visit notes
⬥How are they interacting with emails
–What are they opening?
–What are they clicking on?
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?
Remember the point
. file:///.file/id=6571367.72539721
⬥Has to be a person
The donor is the HERO
#8: Set Realistic Development Goals
Additional Resources
Weekly coaching emails
FundraisingKick.com
100DonorsProgram.com
DonorRetentionJazz.com
MovieMondaysVideos.com
TheNonprofitAcademy.com
johnhaydon.com
Five Tips For Using Social Media to Research Donors
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing
and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
About John

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How to Research Donors with Social Media

  • 1. 5 Tips on Using Social Media for Researching Donors Marc A. Pitman, FundraisingCoach.com Twitter: @marcapitman
  • 5. Let's Get R.E.A.L.! 1. Research 2. Engage
  • 6. Let's Get R.E.A.L.! 1. Research 2. Engage 3. Ask
  • 7. Let's Get R.E.A.L.! 1. Research 2. Engage 3. Ask 4. Love/Like/Live
  • 8. Researching – Your Files! Start in your database ⬥How have the donors interacted with your nonprofit –Giving patterns –Visit notes
  • 9. Researching – Your Files! Start in your database ⬥How have the donors interacted with your nonprofit –Giving patterns –Visit notes ⬥How are they interacting with emails –What are they opening? –What are they clicking on?
  • 10. Researching – Open Platforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
  • 11. Researching – Open Platforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
  • 12. Researching – Open Platforms Move on to the open platforms ⬥Neither Google+ or Twitter require you to be connected to the person –How do they describe their work? –What are they posting about?
  • 13. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 14. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 15. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 16. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 17. Researching – Other Platforms Move on to the other platforms ⬥Both Facebook and LinkedIn restrict information you can see. Again, ask: –How do they describe their work? –What are they posting about?
  • 18. Remember the point . file:///.file/id=6571367.72539721
  • 19. ⬥Has to be a person The donor is the HERO
  • 20. #8: Set Realistic Development Goals
  • 21. Additional Resources Weekly coaching emails FundraisingKick.com 100DonorsProgram.com DonorRetentionJazz.com MovieMondaysVideos.com TheNonprofitAcademy.com
  • 22. johnhaydon.com Five Tips For Using Social Media to Research Donors Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation. About John