The document explains how to conduct split-testing (A/B testing) for determining effective content elements like images, headlines, and text. It highlights the process on Facebook where users can test up to 6 images for free and monitor their performance based on click-through rates. The process includes selecting winning ads, pausing losing ones, and refining successful ads by testing different elements.

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3. Split-testing (aka A/B testing) helps determine the
best content elements (headlines, copy, images,
etc) through randomized experiments.

4. You can test images, headlines, text and more...
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6. Here's how to do it the easy way!
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SPLIT TEST
IMAGES FIRST

9. First, select your ad objective
facebook.com/ads/create
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11. You can split-test up to 6 images for free!
(not available for Page posts)
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13. Facebook automatically creates 6 ads to split-test
Each image you add will create a different ad
in your ad set. You can monitor how your
target audience responds each image.
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15. Purchase your ads and monitor perfomance
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SELECT
WINNING
ADS