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ShouldYour
Nonprofit Use
Snapchat?
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• 15 of live Q&A
• Get back to work
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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
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Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
ShouldYour Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
What is
Snapchat?
Snapchat is a mobile app that lets users send pics and
videos that disappear within seconds of being viewed.
ShouldYour Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Snapchat by the numbers:
Launched in 2011
100 million users
6 billion video views every day
86% of Snapchat’s users fall into the 13 – 37 age range
$100k = minimum ad budget
What is
Snapchat?
ShouldYour Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Why users love Snapchat:
Creative self-expression
Be here now
Forget the everlasting persona
What is
Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Ok, but should your
nonprofit use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Are your people on
Snapchat?
Millennials
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Are your people on
Snapchat?
Millennials
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Do you have the
bandwidth?
YASN to manage…
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
How will you
add value?
Without interrupting
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
How healthy is
your horse?
Get access to previous training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John:

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Should Your Nonprofit use Snapchat?