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CHAPTER TWO




                            LITERATURE REVIEW



In this chapter, some relevant literatures related to this topic will be presented.

The chapter will be divided into several subtopics, namely: (Dependent

Variable, Independent Variable 1, 2, 3… )




2.1    DV


2.2    IV 1

2.2.1 IV 2

2.2.2 IV 3
CHAPTER THREE



In this chapter, the research design and data analysis will be presented.

Section 3.1 explained the types of research design that employed in the

study as well as the sampling methodology. Section 3.2 outlines the data

analysis methods used in the study.




3.1   Research Design

This is a quantitative study and in term of its application, it is a
(exploratory/descriptive/causal/predictive) study. A total of (120) respondent
will be selected in this study. Looking at the sampling frame, all the
(undergraduates) in (Malaysia) were included in the sampling frame.
Meanwhile, only those undergraduates in (UCTI) would be selected as the
potential respondents.

For sample selection, this study had employed (Quota sampling) method by
controlling the gender (2 cells) and age group (2 cells) factor. A total of 120
respondents were selected based on ratio 50:50 which represented category
of Malay: male and female and equally divided into age group category. In
details, a total of 60 female respondents and 60 male respondents from age
group “below 20 years” and age 21 or above will be selected in this study

                                      OR

For sample selection, this study had employed convenient sampling where a
total of 120 undergraduates in UCTI campus will be selected conveniently
regardless of any attributes.

A pilot test of the questions was conducted before collected the real data for
this study. The purpose of the test was to identify any items that may be
difficult to comprehend and revised them prior to conducting this survey. Pilot
test of the questions was also useful to check for the reliability of the
questions and estimated time required to complete the survey questions. The
pre-test was conducted among 10 respondents that had been chosen from
the real sample.
3.2   Data Analysis

The Statistical Package for the Social Sciences (SPSS for Windows version
19) was used to analyze the data. The main statistical analysis was
descriptive statistics, i.e., frequency, percentage, mean and standard
deviation were calculated to describe respondents’ background. Item’s mean
value and standard deviation were computed for the hours a day use the
internet, how long had been on the internet and how long have been
shopping online. Independent sample t-test was performed to determine the
significant difference in attitude towards online shopping behavior between
male and female. Meanwhile, Pearson Moment Product Correlation was
utilized to assess the relationship between independent variable (ages) and
dependent variable (attitude towards online shopping behavior).

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Chapter two & three

  • 1. CHAPTER TWO LITERATURE REVIEW In this chapter, some relevant literatures related to this topic will be presented. The chapter will be divided into several subtopics, namely: (Dependent Variable, Independent Variable 1, 2, 3… ) 2.1 DV 2.2 IV 1 2.2.1 IV 2 2.2.2 IV 3
  • 2. CHAPTER THREE In this chapter, the research design and data analysis will be presented. Section 3.1 explained the types of research design that employed in the study as well as the sampling methodology. Section 3.2 outlines the data analysis methods used in the study. 3.1 Research Design This is a quantitative study and in term of its application, it is a (exploratory/descriptive/causal/predictive) study. A total of (120) respondent will be selected in this study. Looking at the sampling frame, all the (undergraduates) in (Malaysia) were included in the sampling frame. Meanwhile, only those undergraduates in (UCTI) would be selected as the potential respondents. For sample selection, this study had employed (Quota sampling) method by controlling the gender (2 cells) and age group (2 cells) factor. A total of 120 respondents were selected based on ratio 50:50 which represented category of Malay: male and female and equally divided into age group category. In details, a total of 60 female respondents and 60 male respondents from age group “below 20 years” and age 21 or above will be selected in this study OR For sample selection, this study had employed convenient sampling where a total of 120 undergraduates in UCTI campus will be selected conveniently regardless of any attributes. A pilot test of the questions was conducted before collected the real data for this study. The purpose of the test was to identify any items that may be difficult to comprehend and revised them prior to conducting this survey. Pilot test of the questions was also useful to check for the reliability of the questions and estimated time required to complete the survey questions. The pre-test was conducted among 10 respondents that had been chosen from the real sample.
  • 3. 3.2 Data Analysis The Statistical Package for the Social Sciences (SPSS for Windows version 19) was used to analyze the data. The main statistical analysis was descriptive statistics, i.e., frequency, percentage, mean and standard deviation were calculated to describe respondents’ background. Item’s mean value and standard deviation were computed for the hours a day use the internet, how long had been on the internet and how long have been shopping online. Independent sample t-test was performed to determine the significant difference in attitude towards online shopping behavior between male and female. Meanwhile, Pearson Moment Product Correlation was utilized to assess the relationship between independent variable (ages) and dependent variable (attitude towards online shopping behavior).