This document provides an overview of the logistics operations of Hindustan Unilever Limited (HUL) and Amul. It discusses key details of each company like headquarters, products, sales turnover, and distribution networks. For HUL, it describes the objectives of meeting everyday needs through an extensive distribution system. It outlines HUL's logistics information management systems and distribution channels from carrying and forwarding agents to retailers and customers. For Amul, it notes the cooperative structure with milk producers and unions, products, and daily milk procurement. It also maps out Amul's upstream process of milk collection and payment as well as downstream cold storage and distribution channels.
Supply Chain Management of Amul (Supply Chain Management)Shabbir Akhtar
[ detailed report at: http://bit.ly/scm-of-amul ] Presentation on "Supply Chain Management of Amul" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject Supply Chain Management
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
This presentation is about different distribution channel used by company called by AMUL, also explains about what is distribution channel and importance of distribution channels.
Supply Chain Management of Amul (Supply Chain Management)Shabbir Akhtar
[ detailed report at: http://bit.ly/scm-of-amul ] Presentation on "Supply Chain Management of Amul" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject Supply Chain Management
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
This presentation is about different distribution channel used by company called by AMUL, also explains about what is distribution channel and importance of distribution channels.
Amul - The Taste of India | Marketing Strategy, Product & Brand ManagementAkshay Krishnapurkar
India's most popular and largest selling brand of milk and milk products – Amul – The Taste of India.
- Introduction
- History
- Cooperative Model
- Amul Stats
- Organizational Structure
- Amul Preferred Outlets
- Criteria for selection of APOs
- Working Hours
- Hoardings
- Ambience
- Amul Parlour Layout
- Hiring Process of Amul
- Marketing Strategy
- 4 P's of Marketing
- SWOT Analysis
- BCG Matrix
- Porters 5 Forces Model
- Brand Line Extension Of Amul
- PRICING POILICY
Amul Supply Chain Management by Krupesh Shah!!Krupesh Shah
The Birth of Amul
Amul is a dairy cooperative based in the Anand district of Gujarat, India. The word amul is derived from the Sanskrit word amulya, meaning invaluable. The co-operative was initially referred to as Anand Milk Federation Union Limited and hence the name AMUL.
It all started more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot SardarVallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control.
In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative on 1 December 1946.
This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy.
The Birth of Amul
Amul is a dairy cooperative based in the Anand district of Gujarat, India. The word amul is derived from the Sanskrit word amulya, meaning invaluable. The co-operative was initially referred to as Anand Milk Federation Union Limited and hence the name AMUL.
It all started more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot SardarVallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control.
In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative on 1 December 1946.
This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy.
AMUL presents a successful model for operating in emerging economies characterized by either large under-developed suppliers and/or markets with high potential. Cooperative network with interlocking arrangement as in GCMMF is one example of success in managing such complex supply chain.
The Amul brand is not only a product, but also a movement/revolution. It is in one way, the representation of the economic freedom of farmers. It has given farmers t
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
Amul - The Taste of India | Marketing Strategy, Product & Brand ManagementAkshay Krishnapurkar
India's most popular and largest selling brand of milk and milk products – Amul – The Taste of India.
- Introduction
- History
- Cooperative Model
- Amul Stats
- Organizational Structure
- Amul Preferred Outlets
- Criteria for selection of APOs
- Working Hours
- Hoardings
- Ambience
- Amul Parlour Layout
- Hiring Process of Amul
- Marketing Strategy
- 4 P's of Marketing
- SWOT Analysis
- BCG Matrix
- Porters 5 Forces Model
- Brand Line Extension Of Amul
- PRICING POILICY
Amul Supply Chain Management by Krupesh Shah!!Krupesh Shah
The Birth of Amul
Amul is a dairy cooperative based in the Anand district of Gujarat, India. The word amul is derived from the Sanskrit word amulya, meaning invaluable. The co-operative was initially referred to as Anand Milk Federation Union Limited and hence the name AMUL.
It all started more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot SardarVallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control.
In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative on 1 December 1946.
This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy.
The Birth of Amul
Amul is a dairy cooperative based in the Anand district of Gujarat, India. The word amul is derived from the Sanskrit word amulya, meaning invaluable. The co-operative was initially referred to as Anand Milk Federation Union Limited and hence the name AMUL.
It all started more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot SardarVallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control.
In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative on 1 December 1946.
This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy.
AMUL presents a successful model for operating in emerging economies characterized by either large under-developed suppliers and/or markets with high potential. Cooperative network with interlocking arrangement as in GCMMF is one example of success in managing such complex supply chain.
The Amul brand is not only a product, but also a movement/revolution. It is in one way, the representation of the economic freedom of farmers. It has given farmers t
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
LogiCon 2011
Amsterdam, Netherlands
1 - 3 February
www.logiconeurope.com
Retail and FMCG Global Logistics & Supply Chain Conference
Focusing on customer-centric supply chain, sustainability, flexibility and agility
Now in its 14th year, LogiCon 2011 is uniquely positioned as Europe's leading Retail and FMCG global logistics & supply chain conference. Attend and hear from over 40 world-leading SCM directors giving you a multi-faceted perspective into the latest retail logistics & supply chain issues, trends and progress. Bigger and better than ever before, LogiCon 2011 is THE place where the future of the FMCG logistics & supply chain agenda is shaped.
Multi-level marketing involves selling goods directly through distributors. Multi-level marketing does have certain practical issues. First, it depends on the rate of growth of the distributors and also their ability to do business. Nutrition, wellness etc. are good sectors to do network marketing. Leading players in India include Amway, Tupperware and Medicare. HUL, Amul and Godrej are other such e-tailing initiatives.
Organized retail in India has grown considerably. The presentation on Retail Logistics deals with the rise of organized retail and players in retailing. The results of organized retail and the emerging aspects of retailing are also included. Welingkar’s Distance Learning Division has initiated this presentation.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/DistMang
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Future recommendations to Amul Packaged milk for expansion in NCR Akash Tyagi
Amul is world's largest cooperative and milk producer in packaged milk category, but at this time it faces several issues despite an impeccable Supply chain. Tremendous competition posed by another sister cooperative Mother Dairy is posing supply problems, price variance and increased costs and lead times for Amul. We analyze the overall system and find certain possible solutions to the same.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Logistics compared amul & hul
1. Second Semester / NDIM / Sales & Distribution Management
Comparison of Logistics
Operation of 2 FMCG
Companies
Presented by: GROUP 5
Nikhil Manan, Abhirup Rudra, Hitesh Navriya, Prashant
Kathuria
Aanchal Sharma, Kritika Raghav
1
2. Second Semester / NDIM / Sales & Distribution Management
Top listed FMCG
Companies
• Nestle s.a.
• Procter & gamble co
• Anheuser’bush inbev
• Philip morris
international inc
• Coca cola company
• Pepsico inc
• Unilever
• British american tobacco
• L’Oreal
• Monlez international inc
2
3. Second Semester / NDIM / Sales & Distribution Management
HUL Overview
• Headquarters: Mumbai, Maharashtra, India
• Key people: Harish Manwani (Chairman), Sanjiv Mehta
(CEO and MD)
• Products: Foods, beverages, cleaning agents and
personal care products
• Sales Turnover of Rs.11,000 Crores.
3
4. Second Semester / NDIM / Sales & Distribution Management
contd.
• Marketing Logistics – It involves planning, implementing
and controlling the physical flow of goods , services and
related information from point of origin to point of
consumption.
4
5. Second Semester / NDIM / Sales & Distribution Management
Objective
• The corporate objective of HUL is "to meet the everyday
needs of people everywhere". This is met through an
extensive distribution system that covers the diverse
geographical boundaries of the country.
• Company, almost touching the lives of two out of three
Indians with 35 power brands and strong distribution
channel.
5
6. Second Semester / NDIM / Sales & Distribution Management
LIM of HUL
• Logistics Information Management –IT system has been
implemented to supply stocks to RD. Stockiest have been
connected with the company through an Internet-based
network, called RSNet, for online interaction on orders,
dispatches, information sharing and monitoring.
6
7. Second Semester / NDIM / Sales & Distribution Management
Distribution Network
HUL
Carrying & Forwarding Agent
Redistribution Stockiest
Wholesalers
Urban RetailersRural Retailers
Customers
7
8. Second Semester / NDIM / Sales & Distribution Management
Warehouse location of
HUL
• The Warehouse Company (Machado & Sons Agents & Stevedores
Pvt Ltd.)
• Location: Verna Industrial Estate, Goa
• Cuncolim Industrial Estate
• Kundaim Industrial Estate
• Kudal Industrial Estate
• Capacity: 1,50,000 sq. ft
• Ownership: Private/Outsourced
8
10. Second Semester / NDIM / Sales & Distribution Management
Order processing of
Amul
10
11. Second Semester / NDIM / Sales & Distribution Management
Amul Overview
• Amul means priceless in Sanskrit “Amoolya”
• Brand name managed by an apex cooperation organization -
GCMMF - Gujarat Cooperative Milk Marketing Federation
• World’s biggest vegetarian Cheese brand
• World’s largest pouched milk brand
• Largest food brand in India
• Spurred the white revolution in India
• Accreditation with 9001 and HACCP certification by QAS, Australia
11
12. Second Semester / NDIM / Sales & Distribution Management
GCMMF an Overview
• Members: 24 district cooperative milk producer
(VDCS)/ 17 member unions
• No. of Producer Members: 3.18 million
• No. of village societies: 13,328
• Total milk procurement - Daily: 13 million liters
12
13. Second Semester / NDIM / Sales & Distribution Management
Contd.
• Cattle feed manufacturing: 3500 Mts. per day
• Milk collection (Total - 2008- 09): 3.05 billion liters
• Total Milk handling capacity: 11.22 million liters per
day
• Milk collection (Daily Average 2008-09): 8.4 million
liters
• Milk Drying Capacity: 626 Mts. Per day
13
15. Second Semester / NDIM / Sales & Distribution Management
Logistics
• Logistics in Collection:
• 6 million liters of milk per day
• From about 16914 separate village cooperative Societies
• Logistics in coordination of:
• Storing the milk
• processing the milk
• distributing the milk
15
16. Second Semester / NDIM / Sales & Distribution Management
Contd.
• Supplier logistics
• Weighing the milk
• Determining the FAT content
• Calculation of the purchase price
16
17. Second Semester / NDIM / Sales & Distribution Management
Value Chain Analysis
17
20. Second Semester / NDIM / Sales & Distribution Management
REAPING RETURNS
• Radical changes in business processes - eliminating middlemen .
• Improved delivery mechanisms and transparency of business
operations.
• Due to this process, AMUL is able to collect six million litres of
milk per day.
• Huge reduction in processing time for effecting payments to the
farmers from a week to couple of minute.
• Processing of 10 Million payments daily, amounting to
transactions worth USD 3.78 million in cash.
20
21. Second Semester / NDIM / Sales & Distribution Management
Supply Chain
21
22. Second Semester / NDIM / Sales & Distribution Management
Distribution Process
Company
Wholesaler Dealer Franchisee
Retailer
Consumers
22
23. Second Semester / NDIM / Sales & Distribution Management
Channel Network
• Procurement channel- upstream flow
• Distribution channel- downstream flow
23
24. Second Semester / NDIM / Sales & Distribution Management
Upstream
• On an average around thousand farmers come to sell milk
at their local co-operative milk collection center.
• Each farmer has been given a plastic card for
identification.
• At the milk collection counter, the farmer drops the card
into a box and the identification number is transmitted to
a personal computer attached to the machine.
• The milk is then weighed and the fat content of the milk is
measured by an electronic fat testing machine.
24
25. Second Semester / NDIM / Sales & Distribution Management
contd.
• Both these details are recorded in the PC. The computer
then calculates the amount due to farmer on the basis
of the fat content.
• The value of the milk is then printed out on a slip and
handed over to farmer who collects the payment at
adjacent window.
25
26. Second Semester / NDIM / Sales & Distribution Management
Cold Storage Network
• Chillers in proximity of villages
• Prompt transport to district facilities for further dispatch to
consumers/ processing units.
• Chilled trucks to transport processed products
• Delivery to local chillers by insulated rail tankers and chilled
trucks.
• Refrigerators and freezers with retailers and departmental
stores to retain freshness
26
27. Second Semester / NDIM / Sales & Distribution Management
Distribution
• GCMMF coordinated with various unions to get a regular
supply of milk and dairy products.
• The processed milk and dairy products were procured from
district dairy unions and distributed through third party
distributors.
• To ensure quality and timely deliveries, GCMMF and the
district unions had several mechanisms in place.
• The unions monitored the supplies of milk and the
distribution of finished products.
27
28. Second Semester / NDIM / Sales & Distribution Management
Downstream
• First leg
• Manufacturing units to company depots using 9 and 18 MT trucks
• Frozen food below -18°C
• Dairy wet 0-4°C
• Second leg
• Depots to WDs
• Transport through insulated 3 and 5 MT TATA 407’s
• Third leg
• WDs to retailers
• Transport through rickshaw
28
29. Second Semester / NDIM / Sales & Distribution Management
Reverse logistics
• MILK CHURN
• From Diary to VCs
• BOTTLE
• from retailer to diary
• DAMAGED PRODUCT
• from customer retailer then to diary
• POUCHED MILK TRAY
• from retailer to diary
29
30. Second Semester / NDIM / Sales & Distribution Management
Thank You
30