Informative Speaking
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This document outlines the characteristics and goals of an informative speech. An informative speech is designed to teach an audience about a topic by conveying knowledge clearly and making the information meaningful. The document discusses different types of informative speeches including speeches about objects, processes, events, and concepts. It also provides criteria for an effective informative speech and tips for connecting with an audience such as relating the topic to the audience and avoiding jargon.
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Definition of Literature for Fundamentals of Literature
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Compiled by: Belachew Weldegebriel (bellachew@gmail.com)
Jimma University
CSSH
Department of English Language and Literature
1.1 Definition of Literature
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Definition of Literature for Fundamentals of Literature
Fundamentals of Literature
Compiled by: Belachew Weldegebriel (bellachew@gmail.com)
Jimma University
CSSH
Department of English Language and Literature
1.1 Definition of Literature
Pagpapahalagang pampanitikan
Ang modyul na ito ay naglalayong ipaliwanag ang Pilosopiya, Bisyon, Misyon, at mga Tunguhin ng Institusyon.
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1. The chapter discusses the history and key concepts of advertising, including its functions to help sell products, educate consumers, and display opportunities in a free market society.
2. There are various types of advertising targeting different audiences like consumers, businesses, and geographically. Full-service agencies handle the entire advertising process for clients while media help reach audiences across dimensions of reach, frequency, selectivity, and efficiency.
3. Research and evaluating campaigns is important. New forms of advertising are emerging with digital media and viral videos that can spread messages widely at low cost through sharing online.
Ch14 pr0
Public relations involves analyzing trends, counseling organizations, and implementing strategic communication plans to serve both organizational and public interests. PR includes working with various publics like employees, shareholders, communities, and the press. Effective PR campaigns involve information gathering, planning, direct and indirect communications through gatekeepers, and evaluation. Press releases are an important PR tool and should follow AP style guidelines with a strong lead and contact information to control the organization's message and impression with media.
101 ch12
Cable television began in the 1950s to provide signals to areas with poor reception. Over time, more stations were added for variety. Satellite delivery of programs became widespread in the 1970s. Both cable and satellite services now use digital transmission, allowing features like HD, DVR and video on demand. They generate revenue through subscription fees and advertising. Internet television also grew through streaming video and sites like YouTube, though traditional TV viewing is still dominant.
101 ch11
This document provides a history of broadcast television from its origins to modern developments. It discusses early pioneers in TV technology in the 1920s-1930s and the first public demonstrations. TV growth slowed during World War 2 but expanded rapidly in the postwar years. By the 1950s, networks and popular shows defined the industry. Regulations and technological changes affected broadcasting throughout its development. New distribution methods now supplement traditional broadcast models.
Chapter 9
This document discusses the history and development of television programming and news in the United States. It covers the rise of television news following major events in the 1960s like the Kennedy assassination. It also discusses the growth of cable news channels and 24/7 news coverage. The document then covers the process of developing and distributing television programming through networks, syndication, and local stations.
Chapter 8
The document discusses various aspects of radio programming, including:
1) It describes the different types of programming radio stations use such as local programming, prerecorded/syndicated programming, and different music and talk formats.
2) It discusses factors that go into creating a radio format successfully such as identifying the target audience, analyzing the competition, and using tools like format wheels and programming software.
3) It provides an overview of how radio stations schedule their dayparts and the different elements that make up their programming throughout the day including commercials, promotions, and music or talk segments.
Chapter 5
The document discusses different types of television stations including commercial, non-commercial, VHF, UHF, and DTV. It also covers the major networks, cable and satellite providers, and the different roles within television such as sales, engineering, programming, and news. Viewership remains high despite increased competition, with over 98% of homes having at least one TV playing for over 7 hours per day on average.
Com110 chapter 6
The document discusses the effects of the Internet on various forms of media. It describes how the Internet has impacted the music industry through file sharing services and online stores like iTunes, leading record companies to change their business model. It also discusses how the Internet has affected television, radio, news, and marketing through new online streaming and social media platforms. Finally, it outlines how the mobile Internet is driving new forms of entertainment like mobile gaming and video as people access content on smartphones and tablets.
Chapter 5 (3)
More than 98% of American homes have at least one TV, with the average home watching for over 7 hours per day. Commercial TV stations make money through advertising sales while public stations rely on donations. Major forms of television distribution include broadcast networks, cable/satellite providers, and streaming services which offer a wide variety of content and programming options.
Com110 ch4 (1)
Radio faces competition from other media sources but remains a largely local medium. The 1996 Telecommunications Act allowed for media consolidation resulting in large radio groups. Today radio stations focus on rigorous product control through research-driven programming and advertising to target specific audience demographics.
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- 1. SPE 108 The Informative Speech
- 2. Characteristics of the Informative Speech • • • designed to convey knowledge and understanding you act as a lecturer or teacher you absorb knowledge, and then communicate that knowledge effectively
- 3. Who makes informative speeches? • a business manager explaining next year’s budget • a teacher teaching a lesson • a military officer briefing subordinates • a union leader describing a new contract • the church worker organizing a fundraiser
- 4. Three criteria: • Is the information communicated accurately? • Is the information communicated clearly? • Is the information made meaningful and interesting to the audience?
- 5. Types of Speeches Speeches about Objects: anything that is visible, tangible and in stable form • • • • places, people, structures, animals must choose a specific purpose about this object for the speech How an object is used, what is a feature of the object, why is the object important? Topical order
- 6. Types of Speeches Speeches about Processes • This speech answers the HOW • purpose: so the audience understands the process better • chronological order or topical order?
- 7. Types of Speeches Speeches about Events • civil rights movement, figure skating, Cinco de Mayo, ADD • chronological order, causal order (working from cause to effect), topical order
- 8. Types of Speeches Speeches about Concepts • • Beliefs, theories, ideas, principles topical order
- 9. The audience • Don’t over estimate what your audience knows • relate subject to the audience • don’t be too technical • avoid abstractions (be specific) • personalize your ideas
- 10. The audience • Don’t over estimate what your audience knows • relate subject to the audience • don’t be too technical • avoid abstractions (be specific) • personalize your ideas