This document outlines Paul Kindt's bamboo bicycle business. The business offers customized bamboo bikes for 2000 CHF each to bicycle dealers and companies with mobility concepts. Key market segments include bicycle dealers, rental companies, and public institutions. The business provides technical consulting and branding to dealers, while offering advertising opportunities and company logos to firms with mobility concepts. Financially, the key drivers are increasing market share, lowering product costs, and raising prices. The founders' goals are to create a sustainable business that has a positive environmental and social impact.

1. Paul Kindt
www.changboo.ch

2. THE DEAL
2000 CHF
/bike Bamboo
Bicycle
Customizing and
High-end Bike
dealers.
Company's with
a mobility
concept.

3. MARKET SEGMENTATION
END USER
Bicycle
Market
Bicycle Dealer
Rental Companies
Companies with a mobility
concept
Public institutions e.g. cities,
communities
Public institutions e.g. cities,
communities

4. CUSTOMER VALUE PROPOSITIONS
For Bike-dealers
• Technical consulting
• Swiss designed quality
• Branding
• Low Price
For companies with a mobility concept
• High attraction rate for advertising.
• Company logo

5. THE PRODUCT

6. 0.2
Year
8'000'000
1%
80'000
925
1'800
Products/Year
Products/Customer/
1'075
Market
Market Share
16'000
Profit/Year
Profit/Product
Net Price/Product
Cost/Product
Customers
17'200'000
FINANCIALS Key Driver 1: Market Share
Key Driver 2: Cost of Product
Key Driver 3: Price of Product
Sold bicycles 2016
• CH -> 0.38 mio
• DE -> 6.2 mio
• NL -> 1.65 mio
Total of 8 mio. bikes sold

7. CLIMATE IMPACT
-10
-8
-6
-4
-2
0
2
4
6
8
10
Steel Alu Bamboo
Carbon footprint kg CO2

8. JTBD - COMPETITIVE ADVANTAGES
Unique
Design
Lighter
Absorb
Shocks
Eco-friendly
Technical
consulting
 Customization
 Unique Design
 Technical Consulting

9. THE DREAM & TEAM!
Paul - Founder
• Make work enjoyable
• Create a business that operates
sustainable, and has a positive impact on
the people involved.
Pascal - Co-founder
• Be an entrepreneur
independent from site
and build a healthy and
sustainable company.
• Main contact for
bamboo frames in
Europe.
Create sustainable business
that leaves a positive impact on
environment.