Møller gruppens presentasjon til Mobile Pulse

1. Cars – the coolest accessory to your mobile
Rune Simensen, CIO, Harald A. Møller

2. Short About MøllerGruppen

3. Who Are MøllerGruppen?
MøllerGruppen
Car dealers
Norway
Møller Bil
Norge
Car import /
car dealers in
Baltic
Møller Auto
Baltic
Car dealers in
Sweden
Møller Bil
Sverige
Car import
Norway
Harald A.
Møller
Car financing
Volkswagen
Møller
Bilfinans
• ~ 4000 employees
• 2015-numbers:
Income > 24 bn NOK
Profit ~ 1,1 bn NOK

4. Our Brands

5. Digitalization – Why should we care?

6. Times are changing in the automotive industry

7. Customer behaviour is changing*
2009 2013
*Research from ICDP, 2014
7,0
1,3
Averagenumberofvisits
atdealerbeforepurchase

8. Dealers and Digital Services Complementing Each Other
Repurchase
process
Customer in focus
Search, marketing
Customer support center
Digital purchase
Purchase
process
After market process
«My car»

9. Two Groups Consuming Our Digital Services
Digital Services
CustomersEmployees

10. Demo Examples Customer Services

11. New possibilities…

12. The Future is Now!

13. The car
– From Mechanical Device to Computer on Wheels
19241924

14. Digital Possibilities With a Computer on Wheels
■ A richer digital experience inside the car
– Standard possibilities from factory
– New apps via Android auto/Apple carplay
■ The car online / telemathics
– Increased security from cars communicating
– More efficient traffic management
– Reduced traffic due to smarter parking
– Remote functionality to the car

15. Possibilities and Threats
■ A computer on wheels opens up for new
possibilities for value adding services
– Environment/security
– Entertainment/convenience
– New business possibilities
■ We also see some threats coming up
– Security / hacking
– Data privacy, «big brother»

16. Connected Car Challenge

17. Hopefully Coming up – The Connected Car API
API
Security
Data Privacy

18. Thank you!
rune.simensen@moller.no
+47 90580953