National Promotional Campaign Partnersip with Adidas

1. Bitte decken Sie die schraffierte Fläche mit einem Bild ab.
Please cover the shaded area with a picture.
(24,4 x 11,0 cm)
Continental National Promotional Campaign
Partnership with Adidas

2. Public
Space for Sender Information
Continental PROMO-Campaign 2015
16 November 2015
2Author, © Continental AG
• PROMO-campaign to expand popularity of Continental group and its brands (Continental, Gislaved, Matador)
• Customer acquisition
(30-40 thousand new
customers)
• Main prizes:
cool sports accessories,
clothes and shoes
by Continental’s partner
• Super prizes: 5 trips
for two to Euro-2016
in Paris,
a trip to Scandinavia,
an adventure in Russia

3. Public
Space for Sender Information
Partnership with Adidas
16 November 2015
3Author, © Continental AG
Continental has a history of long-term successful partnership relations with Adidas.
The story can be presented and developed within the promo campaign.

4. Public
Space for Sender Information
• Experience of successful partnership in promotional campaigns of Continental in other
countries
• Cross-promo for partners
• Cross-sales for partners
• 6 000 participants can get
prizes from affiliated partner
• Full media support by
Continental
16 November 2015
4Author, © Continental AG
Promotional campaign partnership

5. Public
Space for Sender Information
Continental Gislaved Matador
Gender Men and women Men and ¼ women, men
choose tires (husbands)
Men
Age 25-54 years old 25-54 years old, main:
men of 27-35
30-50 years old
Income The upper middle class Middle class Middle and lower
Сlass of vehicle The upper middle class
or premium (all classes)
B and С B and С
Price of vehicle From 1 million RUR From 700 thousand RUR From 500 thousand RUR
Budget for tires From 40 thousand and
higher
30 thousand RUR 15-20 thousand RUR
Description Value prestige, security
and safety
Traditionalists and
conservatives, they prefer
to choose good quality at a
reasonable price
Practical, looking not only for
good price but also quality,
confident, patriots, like real
adventures and worship
friendship
Target audience
16 November 2015
5Author, © Continental AG

6. Public
Space for Sender Information
• Adidas prizes will have one of the
most important role in the PROMO-
campaign
• Information about our cooperation and
Adidas prizes will be:
- on a page of PROMO-campaign site
- In promo announcing newspaper
- in special PROMO-catalogue
• 20 000 PROMO-catalogues
with information about Adidas prizes
will be distributed to 200 – 250 trade outlets
16 November 2015
6Author, © Continental AG
Addidas prizes

7. Public
Space for Sender Information
Geography
16 November 2015
7Author, © Continental AG
• Moscow
• St. Petersburg
• Ufa
• Yekaterinburg
• Voronej
• Rostov-na-Donu
• Kazan
• Nijniy Novgorod
• Kemerovo
• Novosibirsk
• Omsk

8. Public
Space for Sender Information
Very simple for dealers as “one-two-three”
16 November 2015
8Author, © Continental AG

9. Public
Space for Sender Information
Continental Gislaved Matador
1
2
3
16 November 2015
9Author, © Continental AG
Register your Trade outlet at promo-site and define sales targets
and plan. Get promo-codes from the site and print them. Register all
sellers and instruct them about promo-action. Decorate your Trade
outlet with promo and pos-materials.
Give a promo-code along with a prize to every buyer with every set
of tires he bought. Register all sales at the site and earn points.
Trade these points for Adidas shoes and other cool sport prizes.
Most active will win a trip for two to Euro-2016 in Paris!
Very simple for dealers as “one-two-three”

10. Public
Space for Sender Information
Very simple for consumers as “one-two-three”
16 November 2015
10Author, © Continental AG

11. Public
Space for Sender Information
Continental Gislaved Matador
1
2
3
16 November 2015
11Author, © Continental AG
Buy a set of tires and get a promo-code with receipt. Send this
promo-code via SMS to a short number to get a prize right in the
store right after the buy
Register on promo-site and earn points
Trade points for cool Adidas prizes on the site. Participate in main
prize drawing so you can win a trip for two to Euro-2016 in Paris
Very simple for consumers as “one-two-three”

12. Public
Space for Sender Information
Partnership between Continental and Adidas is always a success
‘Win-win’ partnership extention
16 November 2015
12Author, © Continental AG