Audi designs, engineers, manufactures, and distributes luxury cars worldwide. It owns Lamborghini and Ducati and produces engines for Lamborghini. Between 2013-2014, Audi increased car production by over 165,000 vehicles and saw its brand valued at $12.7 billion in November 2014. Founded in 1909, Audi has introduced innovative new technologies like all-wheel drive, LED headlights with Google Earth integration, and the first car with an LTE connection. The company predicts it will gain market share against BMW through advances in self-driving cars and revolutionizing vehicle design.